Deputy Marketing Manager | PEC Limited (Government of India Enterprise)| New Delhi
PEC Limited located in New Delhi , India, is a Government of India owned premier international trading company specializing in International Trade, Project and Logistics Management.
International Trade and Supply Chain Management
- Executed multiple import projects, supplying over 1% of India's annual pulse consumption for four consecutive years. Generated USD 50 million in revenue, significantly enhancing national food security by ensuring a stable supply of essential commodities.
- Managed the end-to-end supply chain for RBD Palm Olein deliveries to Tamil Nadu under a government subsidy program, meeting the food security needs of over 72 million residents. Negotiated and established long-term contracts with international suppliers, securing continuous year-round supply, and optimized logistics to maintain fully stocked authorized sale points across the state.
- Oversaw the delivery of 40,000 MT of RBD Palm Olein, generating over USD 15 million in revenue. Contributed significantly to the subsidy scheme's success by meeting essential food requirements.
- Managed procurement and supply of 10,000 MT of zinc pellets worth USD 7.5 million for Binani Zinc. Ensured timely delivery and strict adherence to quality standards, boosting revenue growth and strengthening supplier relationships in the metals industry.
- Coordinated international procurement of Ethylene-Vinyl Acetate (EVA) chemicals valued at USD 500,000, navigating complex customs regulations. Optimized logistics to expedite delivery, enhancing production capabilities and operational efficiency within the chemical supply chain.
- Administered LC-based trade financing totaling over USD 50 million, overseeing import and domestic transactions. Collaborated with banks on FLC and ILC negotiation, discounting, and realization, accelerating fund availability by 25% and enhancing financial liquidity.
- Streamlined import and export operations, reducing customs clearance times by 15% through efficient documentation and proactive stakeholder communication. Achieved cost savings and expedited delivery schedules.
- Negotiated and secured international trade contracts, obtaining favorable terms that reduced procurement costs by 10%. Expanded the global supplier network, enhancing supply chain resilience and diversifying sourcing strategies.
Project Management
- Directed multiyear projects for government and private clients, overseeing lifecycles that encompassed strategic procurement, international trade, and logistics management. Enhanced operational efficiency and increased project success rates.
- Led cross-functional teams to deliver projects on time and within budget, ensuring strict adherence to scope, schedule, and cost constraints.
- Implemented the Government of India's Grid-Connected Rooftop Solar Scheme, executing over 50 projects that installed 10 MW of solar capacity and generated over USD 10 million in revenue. Significantly contributed to renewable energy adoption nationwide.
- Managed high-value defense procurement projects worth USD 15 million over three years, supplying bulletproof cars, vests, patkas, and other equipment to government defense installations across the country. Bolstered national security infrastructure and expanded market reach.
Operations and Vendor Management
- Developed, negotiated, and managed comprehensive project documentation, including agreements and purchase orders, ensuring clarity and enforceability across all contracts.
- Analyzed risks and integrated mitigation safeguards into contracts and agreements, reducing potential liabilities by 25% and enhancing overall contract security.
- Evaluated, empaneled, and managed over 100 vendors across multiple verticals—including suppliers, warehouses, collateral managers, insurers, and custom house agents—creating valuable organizational assets for future projects.
- Implemented a vendor management system during the Grid-Connected Rooftop Solar Scheme, enabling qualified vendors to bid on secured projects based on expertise and capacity.
Business Development and Strategy
- Spearheaded strategic procurement, optimizing year-round inventory of commodities—including organic pulses, oil, metals, and solar equipment—decreasing go-to-market time and enhancing supply chain efficiency.
- Sourced approximately 500,000 MT of pulses (yellow peas, lentils, Australian dun peas) from international suppliers like ADM Agro, Agrocorp, Cargill, Glencore, and Viterra Asia, strengthening global procurement networks.
- Pivoted to high-value defense procurement projects, supplying items such as bulletproof vests, patkas, and vehicles to government defense organizations thereby expanding market reach and diversifying revenue streams.
- Identified and secured lucrative trading opportunities, building successful relationships with state governments and corporations including Ruchi Soya, Binani, Tinna Trade, and NSAIL. Increased annual sales and market penetration.
Legal and Vigilance Compliance
- Secured landmark victories in complex arbitration cases, including a USD 3 million award within two years and a USD 13 million award, significantly strengthening the company's financial position.
- Formulated, reviewed, and negotiated over 50 contracts and legal agreements, mitigating risks and safeguarding legal interests. Reduced potential liabilities by 30%, enhancing protections and ensuring compliance with industry regulations.
- Initiated and led vigilance measures, conducting inquiries to prevent fraud, corruption, and unethical practices. Established a culture of integrity and accountability, resulting in a 35% reduction in compliance incidents and enhancing corporate reputation.
- Orchestrated regulatory compliance audits, ensuring alignment with industry-specific regulations and legal requirements. Maintained a 100% compliance rate over three consecutive years, avoiding potential fines and legal complications.
Content Writer | Journeymart.com | New Delhi
Travel information portal offering comprehensive guides to help users discover, plan, and book holidays.
- Conducted keyword research and secondary market analysis to identify relevant and trending topics for content creation, enhancing SEO performance and increasing website traffic.
- Authored high-quality content under strict weekly and monthly deadlines, generating engaging travel guides and articles that improved user engagement and satisfaction.
Intern | Ipsos Research | New Delhi
Global market research and consulting firm providing data-driven insights and analysis across various industries
- Executed Day After Recall and Advertising Effectiveness campaigns for Foster's, managing all phases from survey design to the delivery of final reports. Responsibilities included conducting surveys, analyzing consumer behavior, and presenting actionable insights to improve advertising strategies.
- Implemented SAB Miller's consumption tracker project, performing monthly and quarterly analyses to generate insights into consumer consumption patterns. Utilized data analysis to identify market trends, providing detailed reports that informed strategic decision-making.