Air India (Full-service legacy airline) | Gurugram

Associate Manager - Internal Communications

• Served as primary internal communications partner for various departments, developing content strategies to inform and engage 24,000+ employees across a multi-base organisation.
• Contributed to Emergency Response Planning by developing SOPs and drafting crisis communication frameworks; served as part of the core communications team during the AI171 flight crisis, supporting real-time internal communications.
• Part of the 'Communications & Engagement' workstream in the run-up to the Air-India Vistara merger, ensuring employees in both organisations received consistent and timely messaging throughout the transition.
• Supported Air India’s Culture Co-Creation exercise through a special campaign, in which around 16,000 employees participated, eventually culminating in Air India’s new culture credo.
• Assisted in drafting weekly CXO-level communications for all employees, coordinating inputs across departments to ensure clarity and alignment with business priorities.

Vistara (Indian Full-service Airline)

Assistant Manager - Corporate Communications

• Managed end-to-end coordination to ensure monthly upliftment of the inflight magazine by the 1st of every month, streamlining a process involving multiple stakeholders across functions.
• Drove advertising revenue strategy for the inflight magazine, achieving INR 2 crore in ad revenue in FY24, exceeding annual targets.
• Part of the cross-functional team that conceptualised and executed the 'UK08' special anniversary campaign, making Vistara the first Indian commercial airline to draw a figure at 20,000 ft.
• Managed the monthly newsletter for around 4000 employees and launched an internal podcast series featuring employee stories, behind-the-scenes perspectives, and leadership conversations.
• Led execution of the '#RunwayToDreams' campaign on the occasion of JRD Tata's 90th first flight anniversary, a campaign that gave children from Smile Foundation their first ever flight experience.
• Helped in the development of 'Vistara Nurtures', the airline's CSR brand identity. Contributed to identity development and drove org-wide internal campaigns to embed it across the network.

Specscart (UK-based DTC Eyewear Brand) | Manchester

Brand & Communications Manager

• Built Specscart's brand identity in the UK market from the ground up — developed brand book covering audience profiles, tone of voice, and visual guidelines.
• Managed end-to-end brand collaterals across social media, e-commerce website, newsletters, and offline branding, ensuring consistency across every customer touchpoint.
• Worked closely with the digital marketing team to grow daily website traffic from 1,500 to 3,000 visitors and daily online sales from £2,000 to £4,500; achieved #1 Google UK rankings for high-competition keywords including 'glasses' and 'eyeglasses'
• Achieved CPC of around £0.50 on Google Search and £0.40 on Facebook/Instagram; average CTR of 3.1% on Google Ads and 2.8% on Facebook/Instagram ads, with average 24% open rate and 3% CTR for email newsletters across audience sets.
• Led team of content writers and graphic designers; grew Instagram following from 1,500 to 5,000 through influencer marketing and other content strategies.

BoostNet (Content & Social Media Marketing Agency)

Sr. Social Media Executive

• Wrote SEO-optimised blogs and created social media marketing campaigns for clients across retail, education, and healthcare sectors.

• ⁠ ⁠'CEO V-Clap Award in Innovation (Team Category)' award at Vistara for conceptualising and executing the UK08 'A Flight to Remember' anniversary campaign.
• ⁠ ⁠Part of the Vistara team that won Bronze, CSR Category, SABRE PR and Communications Awards 2024 for the 'Book Your Future' social initiative.
• ⁠ Part of the Vistara team that won Bronze, Stakes PR and Corporate Communications Awards for 'Use Case in Sector - CSR'.
• ⁠ 'Star of the Day, Air India' for contributions during a critical period marked by high-stakes company events.
• ⁠ 'AI Dream Team Award, Air India' for contributions to the conceptualisation, planning, and execution of a culture co-creation initiative post the Air India-Vistara merger, engaging over 15,000 employees.
• ⁠ 'Division Head V-Clap Cross Functional Award' at Vistara for contributions to the #50MillionFeelings campaign.

• Bachelor of Business Studies (Marketing), Jamia Millia Islamia, New Delhi

• ⁠ Excel skills for Business: Advanced, Macquarie University, Australia
• ⁠ Statistics and Accounting, IIM Ahmedabad

• Competitive quizzer with a 1st place finish at Delhi Zonals of Microsoft Vfest 2015, and podium finishes at national and state-level college competitions.
• Contributed professional expertise to create content for ETASHA Society, a Delhi-based NGO dedicated to skill development, through ProEngage (Tata Group’s professional skill-based volunteering programme) in 2024.
• Volunteered as Campaign Associate with Scholars for Change (an IIM Ahmedabad initiative) contributed to creating educational manuals and videos for government school children as part of a structured social impact campaign in 2015-16.