Ananya Vats

Ananya Vats

Results-driven professional with cross-industry experience in analytics consulting and operational strategy. Proven at leading strategic initiatives, executing go-to-market plans, and improving processes with data-driven insights. Adept at stakeholder engagement, cross-functional team leadership, and solving complex business problems across high-impact client environments.

Work Experience:

4.8 Years

Industry:

Consulting | FMCG & E-Commerce | Pharmaceutical & Healthcare

Function:

Consulting & Strategy | General Management | Healthcare Management

Work Experience

ZS Associates (US-based Management Consulting firm with offices worldwide) | Pune

  • Decision Analytics Associate Consultant
    • Offshore lead 10+ member team across 4 concurrent projects (>$700K revenue), ensuring on-time delivery, client satisfaction, and stakeholder alignment.
    • Mentored 10+ associates, reducing onboarding time by 30% through structured training, personalized guidance, and scalable learning tools.
    • Spearheaded a novel marketing mix methodology tailored to CAR-T therapies (>$600M brand), enabling more precise ROI attribution and unlocking $250K+ in incremental SOWs.
    • Led GTM and adoption analysis for a launch brand, influencing a $50M+ TV campaign pivot and increasing market share from 4% to 9.3%.
    • Conducted 25+ knowledge transfer sessions to help establish the client’s Global Capability Center, supporting a $120K consulting engagement.
       
  • Decision Analytics Associate
    • Optimized a $450M promotional budget for an $8B oncology brand, leading a team of 3 to enhance investment efficiency across touchpoints.
    • Spearheaded $1.5B+ in marketing spend decisions for a Fortune 500 US pharma client using advanced analytics, presenting synthesized insights to the CXO suite.
    • Pioneered organization-wide use of classification models to analyse launch brand drivers, generating $250K+ in follow-on project SOWs.
    • Improved team effectiveness by ~30% through a custom-built R-Shiny web app that automated exploratory data analysis and Marketing Mix Modelling.
    • Generated $200K+ incremental topline by collaborating with 7+ cross-functional teams on analytics-led enhancement and process optimization initiatives.
       

Kalyani TechnoForge Ltd. (Manufacturing partner for renowned brands in the auto and non-auto sector), Pune

Graduate Engineer Trainee

  • Enabled JIPM certification by aligning operations with TPM standards, showcasing quality excellence and audit-readiness to key stakeholders
  • Reduced cycle time by 20% and rejection rates by 40% through workflow optimization and Poka Yoke implementation
  • Improved equipment uptime by 25% by introducing predictive maintenance using OEE data to pre-empt breakdowns and plan resources better
  • Awarded Employee of the Month twice in 6 months for leading impactful quality and efficiency initiatives on the shop floor
Accomplishments
  • Ranked in top 15% of peers across tenure at ZS, showcasing sustained high performance and strong problem-solving ability in high-stakes client environments
  • Awarded ‘Be My Star – Game Changer’ twice during a high-attrition phase for ensuring project continuity, team stability, and client confidence
  • Fast-tracked to Associate Consultant in 24 months by securing top-tier performance ratings across all cycles, demonstrating consistent strategic impact
Education
  • B.Tech (Mechanical Engineering) - Vellore Institute of Technology, Chennai
Certification
  • Project Management – IIT Kanpur
  • Performance & Reward Management – IIT Kharagpur
Extra-curricular
  • Elected Sports Secretary (PGPX), leading all athletic initiatives for the Student Activity Council at IIM Ahmedabad
  • Named Player of the Tournament among 78 teams at the SSN State-Level Intercollege Tournament; led team to championship victory
  • Awarded Best Promising Athlete in first year of college, selected from a batch of over 2,500 students for all-round sports excellence