NoBroker (India's largest broker-free property platform) | Bengaluru

CRM Manager

• Identified conversion leakages across the Packers & Movers booking funnel and designed
• stage-specific customer recovery journeys, improving lead-to-conversion by 20% and
• generating an additional ₹90 lakh in monthly revenue.
• Increased the share of CRM generated Packers & Movers leads from 15% to 22% through
• targeted lifecycle campaigns and automated journeys, delivering average savings of 16L per
• month in acquisition costs.
• Led the implementation of WhatsApp chatbot journeys in collaboration with Product,
• Engineering, and CRM vendors, improving conversion by 20% over traditional WhatsApp
• campaigns.
• Drove premium Tenant Plan adoption by identifying high-propensity customer segments for
• upsell, increasing CRM's share of purchases in the top two plan tiers by 4.5 and 4
• percentage points and generating ₹12.5 lakh in recurring monthly revenue.
• Designed a 30-day behavior-driven customer lifecycle journey by identifying tenant intent
• across different stages of the home-search process and personalizing communication
• accordingly, increasing Tenant Plan conversion by 7%.

Verse Innovation (Consumer internet company behind Josh) | Bengaluru

Assistant Campaign Manager - Growth Marketing

• Managed user retention and lifecycle strategies for a 112M user base by segmenting users
• on demographics, churn risk, and lifecycle stage, achieving a 20% reduction in churn
• through personalized, behavior-driven campaigns across push, email, SMS, and WhatsApp.
• Implemented an enhanced notification strategy encompassing posts by followed accounts,
• live streaming alerts from followed creators, like milestones and view milestones, resulting in
• a 15% increase in DAU/WAU.
• Analyzed and A/B tested notification content themes, languages, and delivery time slots to
• identify optimal combinations, increasing notification CTR by 20 basis points following
• implementation.
• Improved notification CTR for English-language users in Tier 2/3 cities by transliterating
• regional-language content into English script, increasing CTR from 3.5% to 5.5% across a
• user base of approximately 1 million DAUs.

Shopee (Leading Southeast Asian e-commerce platform) | Bengaluru

Senior Analyst- Marketing

• Owned end-to-end merchandising and growth marketing for Shopee's Flash Sale widget
• (~50% of platform sales), driving product assortment, personalized customer targeting, and
• multichannel campaign execution.
• Designed and executed personalized Flash Sale merchandising and marketing campaigns
• by segmenting customers based on purchase behavior, category affinity, and demographics,
• contributing to a 20% increase in repeat purchases over four months.
• Contributed to a 10 percentage-point increase in Flash Sale's share of overall revenue
• within five months by optimizing product assortment, personalized merchandising, and
• targeted customer campaigns.

Flipkart (India's leading e-commerce marketplace) | Bengaluru

Associate Business Analyst - Mobiles Business Unit

• Revamped the category desktop page by analyzing customer segments, brand model
• affinity and price preferences of desktop mobile shoppers, resulting in a conversion rate
• increase from 1.36% to 2.84% and a CTR uplift from 2.46% to 3.09% within six months.
• Drove premiumization by leveraging device-level analytics to target users with one-tier
• higher models and launching premium store placements on the Mobile CLP, helping raise
• category ASP from 10,000 to 12,000 in 8 months.
• Designed and optimized personalized merchandising campaigns through customer
• segmentation and A/B testing, leveraging price propensity, brand affinity, and browsing
• behavior to increase merchandising traffic conversion by 18% and average CTR by 20%.
• Owned end-to-end merchandising for the Mobile category across Flipkart's Homepage and
• Category Landing Pages, managing product visibility, promotional placements, and
• campaign execution for one of Flipkart's highest-traffic categories. (7 mil. in Nov 19 &10 mil.
• in Nov 20. )
• Led merchandising initiatives for the implementation of growth products like Mobile
• Insurance, Exchange Offers and No Cost EMI, contributing to an increase in product
• adoption from approximately 2% to 5% over six months.

• GEM (Going the Extra Mile) award – NoBroker Awarded for exceptional ownership
• and driving high-impact business initiatives beyond core responsibilities.
• Growth Champion Award – Verse Innovation Awarded for outstanding contribution
• to user growth, engagement and retention through lifecycle marketing initiatives.
• Value Champion Award – Flipkart Awarded for exemplifying Flipkart’s values
• through the successful desktop page revamp, driving conversion from 1.36% to
• 2.84%.

• M.Sc. in Physics and B.E. in Electrical & Electronics Engineering, Birla Institute of
• Technology & Science (BITS), Pilani

• Excel Skills for Business: Advanced - Macquarie University
• Pre-MBA Statistics - IIM Ahmedabad
• The Fundamentals of Digital Marketing - Google
• Marketing Management - IIM Lucknow
• Technology for Product Managers - LinkedIn Learning
• SEO Foundations - LinkedIn Learning
• SEO For Social Media - LinkedIn Learning
• Google Ads Essential Training - LinkedIn Learning