NoBroker (India's largest brokerage-free property rental platform) | Bengaluru

CRM Manager - Packers & Movers and Tenant Subscriptions

• Owned customer conversion for the Packers and Movers business, leading a team of two; diagnosed stage-wise drop-offs across the booking funnel and rebuilt recovery journeys with product and sales teams, lifting lead-to-conversion 20% and adding ₹0.9 Cr in monthly revenue.
• Reduced customer acquisition cost by ₹16 lakh per month by shifting the lead mix from paid to owned channels, raising owned-channel share of total leads from 15% to 22%.
• Led an automation program with product, engineering, and vendor teams to launch conversational chatbot journeys, improving conversion by 20% versus one-way WhatsApp broadcasts.
• Drove premium subscription adoption by mapping tenant intent across the home-search journey and targeting high-propensity upsell segments, lifting purchase share across both premium tiers by over 4 percentage points and generating ₹12.5 lakh in recurring monthly revenue.

Verse Innovation - Josh App (India's leading vernacular short-video platform) | Bengaluru

Assistant Campaign Manager - Retention & Engagement

• Owned retention for a 112M-user short-video platform; built a segmentation framework across churn risk, demographics, and lifecycle stage that reduced churn by 20%.
• Led a cross-functional initiative with engineering and content teams to launch creator-triggered and milestone-based engagement, increasing DAU/WAU by 15%.
• Identified that English-preferring users in Tier 2 and 3 cities disengaged from regional-script content; ran a transliteration experiment that lifted click-through from 3.5% to 5.5% across approximately 1M daily users.

Shopee (Southeast Asia's largest e-commerce marketplace) | Bengaluru

Senior Analyst- Marketing

• Owned customer targeting and campaign execution for Shopee's Flash Sale, approximately 50% of platform sales; analysed sell-through and demand patterns to shape assortment decisions with category and supply teams.
• Increased Flash Sale's share of total platform revenue by 10 percentage points in five months and repeat purchase rate by 20%, through assortment optimisation and behaviour-based customer segmentation.

Flipkart (India's largest homegrown e-commerce marketplace)

Associate Business Analyst - Mobiles Category

• Owned merchandising for the Mobiles category, approximately ₹3,000 Cr in monthly GMV, across Flipkart's homepage and category landing pages; planned and ran execution through Big Billion Days, the flagship sale event delivering approximately ₹4,000 Cr in category GMV, making live placement calls on real-time sell-through.
• Drove category premiumisation by targeting upgrade-ready users with one-tier-higher models and launching premium store placements, raising average selling price from ₹10,000 to ₹12,000 in eight months.
• Led a category page redesign with product and design teams, informed by customer segment, brand affinity, and price-preference analysis, more than doubling conversion from 1.36% to 2.84% in six months.
• Coordinated launch execution across category, finance-partner, and product teams to grow adoption of attached products including insurance, exchange offers, and no-cost EMI from 2% to 5% in six months.

• GEM (Going the Extra Mile) award, NoBroker for ownership of high-impact business initiatives beyond core scope.
• Growth Champion Award – Verse Innovation, for contribution to user growth, engagement, and retention.
• Value Champion Award – Flipkart for the category page redesign driving a 2x conversion improvement.

• M.Sc. in Physics and B.E. in Electrical & Electronics Engineering, Birla Institute of Technology & Science (BITS), Pilani

• Excel Skills for Business: Advanced - Macquarie University
• Pre-MBA Statistics - IIM Ahmedabad
• Marketing Management - IIM Lucknow
• The Fundamentals of Digital Marketing - Google

• 180 Degrees Consulting, BITS Pilani Goa (2015-17): Delivered pro bono consulting engagements for client organisations and organised inter-college case competitions.
• Volunteer Educator, Nirmaan (Goa Chapter) (2014-16): Taught underprivileged children in the Zuari community over two years, alongside full-time coursework