Anurag Rakshit
Strategic leader with 9 years of experience at Amazon, driving fraud risk strategy, automation-driven transformation, and global team leadership. Experienced in leveraging data-driven insights and cross-functional collaboration to shape product and process design, delivering scalable, customer-centric outcomes.
Work Experience:
8.9 Years
Industry:
FMCG & E-Commerce
Function:
IT & Systems Management | Operations & Supply Chain | Project & Program Management
Amazon (Global e-commerce and cloud services firm) | Bengaluru
Manager - Risk | Amazon, Bengaluru
- Averted $5M counterfeit risk exposure in Amazon’s FBA business by designing fraud detection logic using seller behavioural data and partnering with data science and program teams to integrate rules into detection systems.
- Reduced Contacts per Seller (CPS) by 32% within two months by redesigning the seller contact interface with the Product team and implementing targeted spam-control rules, improving seller experience and operational efficiency.
- Improved risk detection while reducing Average Handling Time (AHT) by 38% by revamping the seller video verification workflow through streamlined supply chain and identity checks, and embedding governance reviews for scalability.
- Enhanced leadership visibility and cross-functional alignment through an insight-driven weekly business review (WBR) framework linking north-star goals with program and ops KPIs to track performance trends and guide strategic decisions.
Manager - Investigations | Amazon, Bengaluru
- Strengthened Amazon’s risk assessment capability by launching a strategic seller investigations workstream, establishing governance frameworks and operating processes, and leading an 18-member team across India and Costa Rica.
- Improved decision accuracy by 14% for a 400+ employee site and boosted automation effectiveness by 12% by leading quality management and collaborating with Policy and Product teams to refine SOPs and optimize automation rules using data-driven insights and feedback loops.
- Led the deployment of Photon, Amazon’s backend automation platform, by mapping automation opportunities, validating system accuracy, and driving change management, achieving 27% integration within six weeks, exceeding the 25% target.
- Expanded annual operational capacity by 42,000 labour hours and improved employee utilization by 7% by cross-skilling 60% of the workforce across eight workstreams, enhancing agility and resource fungibility.
- Preserved $1.2M in annual revenue and prevented 24 incorrect drop-shipper account closures by implementing a secondary review process and formalizing operational guidelines.
- Accelerated career growth for 34 employees through Nurture, an employee development program featuring hands-on projects, leadership training, and coaching, resulting in 21% faster promotions and higher job satisfaction scores.
Workforce Analyst | Amazon, Bengaluru
- Cleared a 24,000-contact backlog within six weeks through data-driven contact segmentation, saving $110K in overtime costs and releasing capacity for 22 FTEs.
- Improved service level compliance by 36% for ring-fenced workstreams by systematizing triage, automating alerts with the Analytics team, and optimizing workforce scheduling to resolve persistent SLA breaches.
Sr. Investigation Specialist | Amazon, Bengaluru
- Enhanced visibility into brand and seller experience by developing precision quality metrics with false positive/negative tracking in collaboration with Analytics, creating a feedback loop for Policy and Program teams to evaluate decision quality across the customer journey.
- Achieved 30% reduction in ramp-up time and 25% decline in new-hire defects by developing a training and onboarding curriculum with the L&D team, later adopted to train externally hired managers through the “Flip Me” program.
- Reduced false positives by 21% within eight weeks through a Kaizen project by leading root cause analysis and stakeholder coordination to implement 10 process and product improvements.
Transaction Risk Investigator | Amazon, Bengaluru
- Trained and mentored 21 new-hires on Intellectual Property (IP) notice evaluation.
- Investigated complex escalations and led root cause analyses to reduce repeat issues, supporting the Business team in addressing IP law violations on the Amazon platform.
Winner – StratEdge 2.0 Strategy Case Competition, IIM Lucknow
Ranked 1st among 280+ teams for formulating a comprehensive business strategy to promote rural entrepreneurship in India.
Annual Special Recognition Award
Received Amazon’s Special Recognition Award twice (2019, 2023) for launching Quality Precision Metrics, establishing a new investigations workstream, and fostering team development.
Certificate of Appreciation
Recognized for contributions to the launch of Photon, a backend automation platform that enhanced large-scale process efficiency across Amazon’s investigations processes.
- B.Tech (Mechanical Engineering), Dr. Sudhir Chandra Sur Degree Engineering College
- Post Graduate Certificate in Foundations of Data Science, International Institute of Information Technology Bangalore (via UpGrad)
- Lean Six Sigma Certification – Green Belt, KPMG
- Contributed to content development for Product Mindset, IIMA’s product casebook, as part of the ProdMan Club’s publication team, supporting its successful launch.
- Supported the 2023 Managers’ Summit by presenting the annual performance report and facilitating strategic roadmap discussions for Amazon’s Trustworthy Shopping Experience function.