Archana Pathak
Growth facilitator to the top industry leaders like Airtel, InMobi and WeWork through taking up entrepreneurial initiatives and delivering tangible ROIs reflected in their market play and P&L. Have closely worked with CEO/CXOs and led functional teams across Business Intelligence, Data Analytics and Product to make market-winning strategies.
Work Experience:
6.8 Years
Industry:
Consulting | Technology | Telecom
Function:
Consulting & Strategy | Data Science & Analytics | IT & Systems Management
Work Experience
Airtel | Gurugram, Haryana
- Deputy General Manager- Analytics
- Managed a two-tier team of 6 to drive an exceptional customer service strategy to 'win customers for life’ harnessing analytic.
- Directed the architecture design and migration of 90% of operational data infrastructure to a unified platform, enhancing pipeline efficiency and achieving a 23% reduction in external vendor dependency
- Automated workflows and integrated data sources to a unified platform, reducing Tableau dashboards count to 80% for greater efficiency and scalability
- Aligned and standardized KPIs across teams, enabling unified performance tracking and cutting reporting discrepancies by 30%.
- Led Generative AI integration in the “Airtel Thanks App” chatbots, improving resolution accuracy by 12% and boosting CSAT/NPS by 12%
- Built prescriptive model for broadband complaints resolutions, reduced repeat rate by 1.5% for premium consumers
- Designed churn prediction model and customer segmentation models improving early churn detection by 15%, forming targeted retention strategies
- Built conversational AI/ML-powered speech analytics solution that delivered output at 30% reduced complaints for 3 states
WeWork India | Bengaluru, Karnataka
- Business Intelligence Manager, CEO's office
- Worked within the CEO’s office translating complex business objectives into clear analytic roadmaps and data requirements.
- Designed and developed self-service executive Power BI dashboards (20+) tailored for internal and external stakeholder enhancing analytical platform viewability by 400%
- Implemented process automation using Python & SQL reducing manual workload by 95% by building zero-touch pipelines for 90% of operational reports
- Built a predictive pricing engine using advance regression model, improving sales revenue by 23% and improving margin
InMobi | Bengaluru, Karnataka
- Senior Analyst
- Shaped data-driven strategy for North America Ad-Tech business by focusing on audience intelligence and analytics
- Introduced and scaled A/B testing methodologies 20% brand campaigns, subsequently productizing the capability into a formal, value-added client service
- Mitigated iOS 14.5 app tracking impact by driving contextual targeting, ensuring smooth transition of 70% ad campaigns
- Devised product strategy roadmap for the first in-house Intelligence Platform, driving 1,200 DAUs a for fortune 500 companies
- Analyst -Business Intelligence
- Built a data management platform to design an efficient architecture that scaled operations across 3 APAC, NA and META
- Founded the “Innovation Club” to host tech talks on Python, SQL, Power BI, and Tableau, while also fostering new ideas
- Brand Campaign Manager - ANZ
- Managed 150+ targeted ad campaigns across ANZ, improving CTR by 25% and reducing CPA by 30% and ad revenue by 11%
- Leveraged audience segmentation and root-cause analysis to optimize $400M programmatic accounts, improving supply-side performance and increasing fill rate to 90%
Accomplishments
- Received the “Batch Entry Scholarship” with a 25% fee waiver (IIM Ahmedabad PGPX 2025–26)
- Recognized with the “Rising Star Award” for streamlining the BI operations SLA framework, reducing turnaround time by 70%.
- Received the “Avengers Award” for building the first intelligence product, the Audience Intelligence Portal, at InMobi.
- Youngest-ever Joint Convener of Civil Engineering Society served a record three consecutive terms.
Education
- B.Tech (Civil Engineering) National Institute of Technology, Jamshedpur
Certification
Extra-curricular
- Vertical Head – Startup, Placement Committee, IIM Ahmedabad PGPX (2025–26), leading Startup recruitment for the batch
- Grabbed a silver medal in the paper presentation competition by NPTEL and Exemplar during the Tech Fest of NIT JSR
- Secured 1st position in Volleyball and Basketball, and 2nd position in Dance at inter-college events