Archana Pathak

Archana Pathak

Growth facilitator to the top industry leaders like Airtel, InMobi and WeWork through taking up entrepreneurial initiatives and delivering tangible ROIs reflected in their market play and P&L. Have closely worked with CEO/CXOs and led functional teams across Business Intelligence, Data Analytics and Product to make market-winning strategies.

Work Experience:

6.8 Years

Industry:

Consulting | Technology | Telecom

Function:

Consulting & Strategy | Data Science & Analytics | IT & Systems Management

Work Experience

Airtel | Gurugram, Haryana

  • Deputy General Manager- Analytics
    • Managed a two-tier team of 6 to drive an exceptional customer service strategy to 'win customers for life’ harnessing analytic.
    • Directed the architecture design and migration of 90% of operational data infrastructure to a unified platform, enhancing pipeline efficiency and achieving a 23% reduction in external vendor dependency
    • Automated workflows and integrated data sources to a unified platform, reducing Tableau dashboards count to 80% for greater efficiency and scalability
    • Aligned and standardized KPIs across teams, enabling unified performance tracking and cutting reporting discrepancies by 30%.
    • Led Generative AI integration in the “Airtel Thanks App” chatbots, improving resolution accuracy by 12% and boosting CSAT/NPS by 12%
    • Built prescriptive model for broadband complaints resolutions, reduced repeat rate by 1.5% for premium consumers
    • Designed churn prediction model and customer segmentation models  improving early churn detection by 15%, forming targeted retention strategies
    • Built conversational AI/ML-powered speech analytics solution that delivered output at 30% reduced complaints for 3 states
       

WeWork India | Bengaluru, Karnataka

  • Business Intelligence Manager, CEO's office
    • Worked within the CEO’s office translating complex business objectives into clear analytic roadmaps and data requirements.
    • Designed and developed self-service executive Power BI dashboards (20+) tailored for internal and external stakeholder enhancing analytical platform viewability by 400%
    • Implemented process automation using Python & SQL reducing manual workload by 95% by building zero-touch pipelines for 90% of operational reports
    • Built a predictive pricing engine using advance regression model, improving sales revenue by 23% and improving margin
       

InMobi | Bengaluru, Karnataka

  • Senior Analyst
    • Shaped data-driven strategy for North America Ad-Tech business by focusing on audience intelligence and analytics
    • Introduced and scaled A/B testing methodologies 20% brand campaigns, subsequently productizing the capability into a formal, value-added client service
    • Mitigated iOS 14.5 app tracking impact by driving contextual targeting, ensuring smooth transition of 70% ad campaigns
    • Devised product strategy roadmap for the first in-house Intelligence Platform, driving 1,200 DAUs a for fortune 500 companies
       
  • Analyst -Business Intelligence
    • Built a data management platform to design an efficient architecture that scaled operations across 3 APAC, NA and META
    • Founded the “Innovation Club” to host tech talks on Python, SQL, Power BI, and Tableau, while also fostering new ideas
       
  • Brand Campaign Manager - ANZ
    • Managed 150+ targeted ad campaigns across ANZ, improving CTR by 25% and reducing CPA by 30% and ad revenue by 11%
    • Leveraged audience segmentation and root-cause analysis to optimize $400M programmatic accounts, improving supply-side performance and increasing fill rate to 90%
Accomplishments
  • Received the “Batch Entry Scholarship” with a 25% fee waiver (IIM Ahmedabad PGPX 2025–26)
  • Recognized with the “Rising Star Award” for streamlining the BI operations SLA framework, reducing turnaround time by 70%.
  • Received the “Avengers Award” for building the first intelligence product, the Audience Intelligence Portal, at InMobi.
  • Youngest-ever Joint Convener of Civil Engineering Society served a record three consecutive terms.
Education
  • B.Tech (Civil Engineering) National Institute of Technology, Jamshedpur
Certification
Extra-curricular
  • Vertical Head – Startup, Placement Committee, IIM Ahmedabad PGPX (2025–26), leading Startup recruitment for the batch
  • Grabbed a silver medal in the paper presentation competition by NPTEL and Exemplar during the Tech Fest of NIT JSR
  • Secured 1st position in Volleyball and Basketball, and 2nd position in Dance at inter-college events