Archana Pathak

Archana Pathak

Growth facilitator to the top industry leaders like Airtel, InMobi and WeWork through taking up entrepreneurial initiatives and delivering tangible ROIs reflected in their market play and P&L.Have closely worked with CEO/CXOs and led functional teams across Business Intelligence, Data Analytics and Product to make market-winning strategies.

Work Experience:

6.8 Years

Industry:

Consulting | Technology | Telecom

Function:

Consulting & Strategy | Data Science & Analytics | IT & Systems Management

Work Experience

Airtel | Gurugram, Haryana

  • Deputy General Manager- Analytics
    • Managed the Central Customer Experience Analytics team of 6 Managers/Senior Managers, for digital and assisted platform.
    • Streamlined A/B testing with a robust framework and redefined success metrics, reduced daily interactions by 3K.
    • Leveraged MoP by inducting it in Broadband complaint journeys and reducing both repeat rate & unbundling rate for Airtel Black customers(bundled customer) by 1.5%.
    • Scaled the analytics team by 25% in 6 months ,cut external vendor dependency by 23%.Established new culture of hiring.
    • Migrated 90% of data infrastructure to a unified platform, automated workflows, and reduced dashboards from 21 to 5, enhancing efficiency and scalability.
    • Led churn prediction model development, improving early churn detection by 15%,forming targeted retention strategies.
    • Led Generative AI integration in chatbots, improving resolution accuracy by 12%, reducing handling time by 43%, and boosting CSAT/NPS by 12%.
       

WeWork India | Bengaluru, Karnataka

  • Business Intelligence Manager, CEO's office
    • Delivering data-driven insights and in-depth analysis to inform strategic decisions and optimize operations across all function.
    • Developed pricing engine (price predicting product) at WeWork, improving sales quality by 23% across multiple product SKUs.
    • Trained 100+ staff(Tech/Non-Tech) on Tableau, increasing dashboard views by 400% , emphasizing on feedback incorporation.
    • Automated 10+ operational reports, cutting manual workload by 95% and boosting reporting accuracy and increased TAT.
    • Built 20+ explanatory dashboards and analytics platforms across stakeholders segments, including P&L, QBRs ,MBRs.
       

InMobi | Bengaluru, Karnataka

  • Senior Analyst
    • Shaped data-driven strategy for North America business through forecasting, experimentation, and 15+ dashboards focused on growth, retention, and personalisation.
    • Mitigated iOS 14.5 app tracking impact by driving contextual targeting via predictive analytics, ensuring smooth transition of 70% campaigns despite 50% drop in trackable users.
    • Introduced A/B testing for 20% of brand and performance campaigns, was sold as a value-add service for all the clients.
    • Founded Innovation Club, a cross functional 10-member group, developed 5+ actionable ideas. Implemened 2 of those.
    • Designed analytics for InMobi’s Audience Intelligence Platform, driving 1,200 DAU and 6% deal conversion for fortune 500.
       
  • Analyst -Business Intelligence
    • Improved sales strategies across APAC, NA & META by converting multi-dimensional data into actionable insights, reducing pitch readiness TAT by 3 days.
    • Built a data management platform (bidder data science project) leveraging data science, scaling operations to support business across 13 countries.
       
  • Brand Campaign Manager - ANZ
    • Managed 150+ targeted ad campaigns across ANZ, improving CTR by 25% and reducing CPA by 30% and ad revenue by 11%.
    • Scaled $400M programmatic accounts, optimized supply-side performance, boosting fill rate to 90%.
Accomplishments
  • Recognized with the “Rising Star Award” for streamlining the BI operations SLA framework, reducing turnaround time by 70%.
  • Received the “Avengers Award” for building the first intelligence product, the AudienceIntelligence Portal, at InMobi.
  • Youngest-ever Joint Convener of Civil Engineering Society served a record three consecutive terms.
Education
  • B.Tech (Civil Engineering) National Institute of Technology, Jamshedpur
Certification
Extra-curricular
  • Luminary mentor at Sankalp - A Pledge to Change, driving social impact through youth engagement.
  • Headed PR for the Alumni Relation Cell, fostering alumni pride and belonging. Built a functional committee called NITJAA.
  • Grabbed a silver medals in the presentation competition by NPTEL and Exemplar in during the Tech Fest of NIT JSR.
  • Secured 1st position in Volleyball and Basketball, and 2nd position in Dance at inter-college events.