Infiniti Retail Pvt. Ltd. (Croma: Tata’s omnichannel electronics retailer) | Mumbai

• Manager - Own Brand Support
  •  Headed the Own Brand central team managing a ~₹1,700 Cr portfolio across 550+ stores and 35+ categories, anchoring process standardization, sales strategy, and operational planning and execution, with direct reporting to the Chief Business Officer.
  • Owned end-to-end program execution for retail formats including Dumpbin, Bulk Stack, and Quick Pick. Digitized audits through a Store Visit Checklist Portal, achieved 95% adherence, and increased Quick Pick sales from ₹60L to ₹1 Cr at 40% margin through curated SKUs and rigorous store execution.
  • Strategized and launched central and region-specific festive EMI schemes with banks/NBFCs scheme and bundled offers. Boosted Own Brand share in South India from 6% to ~10%, increased EMI penetration from ~18% to ~29% and generated ₹10–15 Cr in additional festive sales.
  • Anchored weekly reviews with 100+ stakeholders and led monthly P&L governance to address sales and margin variances. Ensured 90% action item closure, aligned cross-functional teams, and drove 20% YoY sales growth, ₹10 Cr gross profit increase (200%) during festive season.
  • Spearheaded automation in new product management by digitizing vendor bidding and streamlining quality dashboards, enhancing transparency and minimizing manual errors. Developed business dashboards using Power BI, saving 100+ man-hours and accelerating insights across SKUs, NDQ, and discount tracking.
  • Identified sales and inventory optimization levers through comp, non-comp, and new store tracking along with de-growing store analysis. Flagged non-moving inventory for RTV or liquidation, maintained NDQ under 2%.
  • Established SOPs for post-launch tracking of 80+ products. Aligned monthly training with 50+ regional trainers. Ensured field readiness and strong execution. Achieved Retail NPS of 70 and improved Croma.com NPS by 15 points.
    
     

Tata CLiQ (Tata’s e-commerce venture in luxury, fashion and electronics) Mumbai

• Manager – Electronics Category Operations
  • Redesigned return experience by benchmarking competition; launched “No Questions Asked” returns for sub-₹600 products and implemented a 'Replacement Only' policy for premium brands like Apple, saving ₹2 lakhs, improving perfect return orders by 10% and reducing contact rate by 5%.
  • Standardized repair and replacement policies across regions with brand partners, resulting in an 8–10% reduction in high ASP return losses. Piloted a return experience project with Bizlog to streamline defective item pickups and improve turnaround time for repairs and replacements.
  • Improved installation SLAs by integrating with five brands to automate call logs, reducing API failures by 10 percent, bringing SLA breaches below 12 percent, and improving on-time installations from 75 percent to 85 percent
  • Optimized customer order fulfilment reliability by enforcing a 48-hour shipping SLA, automating customer communication triggers to proactively address delays, launching a Seller Reward Program, and implementing a cancellation penalty SOP. Achieved 95% on-time festive shipments, reduced fulfilment breaches by 5%, and lowered customer contacts by 10%.
     
• Assistant Manager – Electronics Category Operations
  • Built a real-time Tableau P&L dashboard integrating cross-functional costs to enable accurate SKU-to-group level profitability tracking. Improved reporting efficiency and empowered festive pricing decisions, resulting in ₹2 Cr+ in margin-optimized sales.
  • Reduced shipping and COD costs by 0.5% of net sales through shipping cost experiments and UPI discounts for low-ASP COD orders, without impacting conversion rates.
  • Increased forecasting accuracy to 90% by aligning projections with packaging, logistics, marketing, and service teams. Enabled effective capacity planning and improved Customer experience and NPS through monthly reviews and cross-functional corrective actions.
  • Led No Cost EMI and bank cashback programs as SPOC. Collaborated with internal teams and banking partners to secure co-funded campaigns and exclusive offers. Delivered ~50% sales through bank-linked initiatives, driving high conversion and customer value.
  • Led weekly business performance reviews for the Electronics vertical, sharing insights on sales trends and operational highlights with the CEO and leadership to support strategic decision-making. Represented the team in RCA forums to drive issue resolution and continuous improvement.
  • Conducted hands-on Excel and Tableau training sessions to build data literacy across the team. Enabled business users to independently extract and analyze data, saving 10+ team hours daily and reducing reliance on central analytics support.
    
     

Mu Sigma (Global leader in decision science services) | Bangalore

• Apprentice Leader
  • Led a 3-member team to create a global dashboard for a CPG client in the Oral Care category by integrating sales, distribution, and market share data. Dashboard facilitated cross-channel trend analysis and ROI tracking and supported decision-making for 30+ stakeholders across regions.
  • Partnered with the Director of Real-World Data & Analytics at Johnson & Johnson Medical Devices to assess the clinical and economic burden of adverse events across multiple surgical specialties (Bariatric, HPB, GYN, Thoracic, Colorectal), contributing to two published research papers and guiding marketing teams in market potential evaluation.
  • Mined complex claims data (Truven, CMS Medicare) and hospital administrative data (Premier), coupled with statistical modelling techniques to generate insights.
  • Conducted comparative analysis of clinical and economic outcomes across wound closure technologies for hip replacement, knee replacement, and spinal fusion procedures. Also analysed the impact of sutures used during surgeries on post-discharge outcomes
  • Automated internal delivery processes using SQL macros and VBA, reducing turnaround time by 30%.
  • Improved shipment forecast accuracy by 25% using ATAR-based forecasting and price elasticity modelling for a new product launch, helping align operations and marketing investments.
     
• Decision Scientist
  • Designed a social media listening system using web scraping and sentiment analysis (NLP) to guide marketing strategy. Also created a market segmentation model with K-means clustering and topic modelling to identify high-potential emerging vs developed markets for expansion.

• FY24, Croma Award Ceremony awarded “Backbone of Own Brand”
• In FY23, selected for and successfully completed the Tata Bluemint Young Leadership Programme, a prestigious leadership development initiative conducted in collaboration with London Business School.
• FY22 Promoted to Category Operations Manager within 2 years of joining Tata CLiQ
• Awarded Bar Raiser Award for improving installation breaches within 12%
• In FY17 Mu Sigma, Awarded Spot Award for mentoring freshers and for conducting tableau workshop for clients
• Awarded Tuition Fee Waiver Scholarship in Graduation in Engineering

• BE (Information Technology) Lakshmi Narain College of Technology and Science, Bhopal

• In FY25, earned Green Belt certification in Six Sigma methodology, enhancing expertise in process improvement, waste reduction, and operational efficiency.
• Yoga and Wellness: Yoga Beginner Certificate
• Held the rank of Corporal in the National Cadet Corps (NCC), and completed Certificate "A" under the Ministry of Défense, Government of India

• Volunteered with the Bachpan Project to support underprivileged children by helping them build interpersonal skills and explore career options in a supportive environment.
• Participated in the Tata Mumbai Marathon in FY23
• Participated in Tata Pro Engage’s career mentoring program, providing guidance and support to underprivileged youth to help them explore career opportunities.
• Part of the Core Media and Marketing Team for IIM Ahmedabad’s PGPX program, contributing to branding, communication strategy, and outreach initiatives to enhance program visibility.
• Organized and hosted a 2-day FY24 Own Brand Annual Awards and Feedback event for a 150+ member team, celebrating achievements, encouraging open feedback, and strengthening cross-functional collaboration.