Ashmeet Singh Monga

Ashmeet Singh Monga

A dynamic, results-oriented business development and sales & marketing professional with 5+ years of experience in the luxury automotive sector. Adept at driving revenue growth, leading strategic initiatives, managing cross-functional stakeholders, and elevating premium customer experience through data-driven decision-making, innovative go-to-market strategies, and a strong customer-first mindset.

Work Experience:

5.9 Years

Industry:

Aviation & Automotive | FMCG & E-Commerce

Function:

Business Development | General Management | Marketing

Work Experience

Mercedes-Benz Silver Star, Raam Autobahn India Pvt. Ltd. (An automobile retail group) | Pune.

  • General Manager- Sales
    • Led a 50+ member sales and support team across 4 outlets serving 20+ cities; increased average monthly new car revenue by 121% (₹14 Cr to ₹31 Cr) and expanded the dealership’s market share in the luxury automobile segment from 16% to 27%.
    • Boosted top-end vehicle sales by 120% by implementing a targeted approach for HNI customers and serving as a dedicated Key Account Manager.
    • Expanded presence in Tier 2 and Tier 3 markets, increasing upcountry contribution to overall new car sales from 9% to 20%.
    • Designed and executed a go-to-market strategy for a new product launch across 10+ outlets in 3 states, driving projected annual revenue of ₹14 Cr+.
    • Built a robust talent pipeline by leading recruitment drives and designing onboarding programs; trained and upskilled 80+ sales professionals, resulting in a 40% reduction in manpower costs and faster ramp-up time across outlets.
    • Piloted the “Retail of the Future” programme jointly with Mercedes-Benz India for a new retail system in India.
    • Executed integrated ATL and BTL campaigns, doubling qualified lead generation (~400 to ~700) and improving conversion rates from 3% to 4.5%.
    • Improved Customer Satisfaction Index to 103%, Net Promoter Score to 107%, and Purchase Experience Score to 101% of the national average.
    • Established strategic alliances with banking and insurance companies, increasing in-house finance penetration from 28% to 50% and insurance penetration from 51% to 83%.
       
  • Team Leader- Sales
    • Surpassed annual sales targets by 128% and 131% in 2020 and 2021, respectively, and increased team productivity by 60% during tenure.
    • Introduced a lost sales analysis report, increasing the conversion ratio from walk-ins from 12% to 19%.
    • Championed a client-first engagement model, increasing referral sales from 15% to 40%.
       

MG Hyderabad, Raam4wheelers LLP (An automobile retail group) | Hyderabad.

  • Team Leader- Sales
    • Led a team of 9 sales consultants, achieving an average of 5 bookings per consultant per month and securing the “Best Performance” Award in December 2019.
    • Trained over 80 new employees through product knowledge workshops on products and processes.
    • Mentored first-time sales consultants, enabling faster ramp-up through real-time floor training and scenario-based objection handling exercises.
Accomplishments
  • Appointed youngest General Manager of Sales in the Mercedes-Benz dealer network, leading multi-outlet operations across central Maharashtra.
  • National Winner—Driven to Win Championship (Spain)—and Star Marvel—Mercedes-Benz Financial Services (Turkey), recognized for top performance in retail and financial services across India.
  • Won Mercedes-Benz Partner of the Year and multiple dealership awards (2022–2024), including Best in Luxury Experience and Overall Business Performance (Mega Category).
  • Consecutive Employee of the Year, Mercedes-Benz Silver Star (2020-2021).
  • Appointed youngest General Manager of Sales in the Mercedes-Benz dealer network, leading multi-outlet operations across central Maharashtra.
  • National Winner—Driven to Win Championship (Spain)—and Star Marvel—Mercedes-Benz Financial Services (Turkey), recognized for top performance in retail and financial services across India.
  • Won Mercedes-Benz Partner of the Year and multiple dealership awards (2022–2024), including Best in Luxury Experience and Overall Business Performance (Mega Category).
  • Consecutive Employee of the Year, Mercedes-Benz Silver Star (2020-2021).
Education
  • B.Tech. (Civil Engineering), Malaviya National Institute of Technology, Jaipur | India
Certification
  • Lean Six Sigma—Green Belt
Extra-curricular
  • Elected as a core-committee member of the Profile Committee at IIM-Ahmedabad; dynamically vetted and augmented work profiles of colleagues in the cohort.
  • Served as a member of the Healing Foundation NGO (2023-2024), contributing to initiatives of donation drives, stray animal welfare, and community education programs.
  • Vice-captain of the MNIT chess delegation in 2018, represented the college at Inter-NIT Chess Events, and achieved a Chess.com rating of 1800+, ranking among the top 1% of players globally.