Swiggy Limited (Swiggy Limited is an Indian online food and grocery delivery company) | Bengaluru

• Growth Manager- Revenue and Growth, Swiggy Instamart
  • Generated ~700k+ downloads & ~200k incremental monthly orders in 6 months as project manager for a Progressive Web Application (PWA) that allows Android users to order tobacco in addition to groceries
  • Created monthly savings in delivery costs of INR 80 lakhs by driving the launch, implementation and impact assessment of a brand-funded product feature that allowed users to unlock free delivery
  • Drove the baseline Average Order Value by INR 30 in a span of 6 months by coordinating efforts between various cross-functional teams like Product, Engineering, Supply chain, Category & Storefront to improve profitability
  • Responsible for tracking the utilisation of INR 1.8 CR discounting budget for Average Order Value initiatives
  • Increased the share of high value baskets (over INR 1000) by 20,000 orders (3% increase) by actively running relevant freebie incentives to consumers
  • Responsible for assortment addition strategy to improve platform perception & drive revenue generation through competition benchmarking & market research
     
• Business Associate- Storefront Merchandising
  • Improved search conversions by 2% by conducting a series of A/B experiments leading to the introduction of a revised search ranking logic and actively solving for null searches
  • Optimised conversions rates for storefront campaigns and enabled better layout decisions through campaign analyses and root cause analysis
  • Enabled better storefront layout decisions by preparing weekly and daily performance scorecards for senior leadership including metrics like traffic, click-through-rate, add-to-cart and average order value
  • Optimised banner click-through rates and add-to-carts for storefront campaigns using analytical insights from past campaigns and by scheduling them in strategic time-slots
  • Promoted to the role of Growth Manager and switched to the Revenue and Growth function within a year through the Internal Job Portal (IJP).
     

Mercedes-Benz Silver Star (Authorised Mercedes-Benz dealership with 5 outlets in 3 States across India) | Hyderabad

• Corporate and Fleet Sales Manager
  • Closed 10+ multi-car deals worth between INR 1 cr to 5 cr and signed 12 exclusive sales agreements with CXOs from 8 MNCs like Apollo, MYLAN, etc.
  • Yielded an average corporate penetration of 40% per month by analysing sales data to determine focus segments and created targeted activity plans
     
• Team Lead Sales
  • Fast tracked to Team Lead Sales, spearheading a team of 5 members by optimising sales funnels, managing critical customer escalations and assisting in critical sales closures
  • Sold an average of 18 luxury cars per month (Monthly GMV contribution of INR 10 cr) by maintaining healthy sales funnels and actively monitoring team performance metrics using Salesforce to ensure individual and team targets
  • Generated additional monthly revenue of INR 20 lakhs through the sale of auxiliary products like service packages, extended warranty, in-house financing and accessories
  • Negotiated & resolved teams’ escalated customer concerns, contributing to the dealership average CSI score of 4.5/5 during my tenure
  • Served as the liaison between management & sales staff for optimisation & communication of the incentive structure
     
• Management Trainee
  • Served as PoC for sales support claims management, resolved INR 5 cr worth of rejected claims from 2017-2019
  • Built a strong pipeline of 30 pre-bookings and 100+ potential customers in a span of one month through cold calling for the debut of Morris Garages as a brand in India

• ⁠ ⁠Fast tracked career progression at Mercedes-Benz Silver Star in two years- progressing from Management Trainee to Team Lead and ultimately Corporate & Fleet Sales Manager
• ⁠ Received the Employee of the Month in May 2021 at Mercedes-Benz Silver Star for outstanding performance towards driving high volume sales during COVID
• ⁠ ⁠Received the Swiggstar Award (Employee of the Month) at Swiggy in October 2021 for outstanding performance towards improving the Instamart Storefront Experience

• Bachelor of Technology (Mechanical Engineering), National Institute of Technology, Calicut

• KPMG Lean Six Sigma Green Belt

• Member of Literary And Debating Club – NIT Calicut
• Member of Organising Committee for Tathva, technical festival at NIT Calicut
• Competitive participant of the Devil’s Circuit- Asia’s Toughest 5k in 2022 and 2024