Ekta Varshney
Software engineer turned Senior PM with 7+ years of experience building 0-to-1 and 1-to-10 products across high-growth startups in e-commerce, workplace collaboration, and FMCG B2B SaaS. Built and scaled the product function by establishing processes and leading products from discovery to delivery. Driven by curiosity and user empathy to generate sustained growth and revenue.
Work Experience:
7.5 Years
Industry:
FMCG & E-Commerce | Technology
Function:
Product Management
Rupyz (FMCG B2B SaaS) | Gurugram
Sr. Product Manager
- Established and scaled the Product function as first PM; led a cross-functional team of 20 engineers, designers, and QA to improve the product and ship high-impact releases
- Doubled MRR YoY and onboarded marquee brands (Velnik, Pushp) by revamping the sales force automation product, replacing legacy tools such as FieldAssist and Bizom
- Automated core sales workflows (order-taking, beat planning, pricing), reducing manual effort 60% for brand ops teams on the sales force automation platform used by 9,000+ reps daily
- Reduced time to identify under-performing regions by 40% for general trade brand owners by launching Power BI dashboards, surfacing real-time insights for regions across India
- Achieved 100% ledger accuracy by integrating Tally ERP with the SFA platform; enabled real-time financial sync and sales order creation
Zight (Formerly CloudApp) (workplace collaboration software) | US (Remote)
Software Engineer
- Generated ~$200k in incremental revenue by launching monetizable enterprise features - seat bucketing, comments, and activity feed
- Reduced infrastructure cost by 20% by launching a cross-platform desktop app that allowed 1-click screen capture, annotation, and instant link-sharing
- Grew adoption to 60 K+ users by scaling Zight’s one-click screen-capture to Chrome extension (4.5 rating), enhancing engagement funnel across enterprise users
- Retained the top 5 largest enterprise accounts by rolling out cohort-based access controls that gave customers granular data-governance power, reducing churn to <5% in high-risk accounts
- Decreased drop-off rates of cross-platform desktop app by 15% by improving user experience based on 20+ user interviews
BigBasket (E-commerce) | Bengaluru
Software Engineer-2
- Increased deployment agility by 35% by migrating monolithic systems to a modular microservices architecture, enabling faster and more independent deployments
- Designed and deployed core microservices like PD-Assembler (data aggregation layer) and PD-Cart (real-time cart API), improving system scalability and reducing latency in high-traffic user flows
SimplyVyapar Tech Solutions (FMCG B2B SaaS) | Bengaluru
Software Engineer
- Boosted accounting SaaS adoption 20% YoY among MSME retailers/distributors by launching features such as flexible invoicing and real-time alerts
- Built a real-time engagement dashboard used by product leadership and the chief executive to uncover actionable user-behavior insights
- Winner, LadyProblems Hackathon (2016): Built a scholarship-discovery MVP; led a 5-member team
- Finalist, AngelHack HackAccelerator (2016): Mentored by serial entrepreneurs on product and GTM.
- B.Tech Information Technology – YMCA University, Faridabad, Haryana | India
- Volunteered at Kshitih Foundation: Conducted target market segmentation and developed brand positioning strategy to enhance outreach and strengthen market presence (2024)
- Secured STRK airdrop by contributing key modules to a Starknet lending/borrowing protocol (2022)
- Co-led 95-member student club as Joint Secretary, executed 2 college-wide events with 1000+ attendees, including cultural fest and fresher’s event (2016)
- Organizer, AngelHack Bengaluru (2019), Delivered an event with 193 participants and 46 demos.