Garima Sethi

Garima Sethi

Business leader with 10.5 years of experience driving enterprise growth, commercial transformation and organizational scale across SaaS, Financial Services, Insurance and Hospitality. Built high-performing GTM organizations, expanded businesses into new markets, and led customer transformation through strategy, execution and cross-functional leadership in high-growth environments

Work Experience:

10.5 Years

Industry:

Banking Financial Services and Insurance (BFSI) | Technology | Travel & Hospitality

Function:

Business Development | Consulting & Strategy | Project & Program Management

Work Experience

Zykrr Technologies Pvt. Ltd. (Enterprise Customer Experience Management SaaS company) | Gurugram, India

AVP – Growth

  • Scaled ARR from <$0.15M to ~$1M by acquiring 17 enterprise clients across India, MENA, SEA and LATAM, spearheading the company's expansion into BFSI and contributing ~65% of overall revenue.
  • Built a 20+ member GTM organization spanning SDR, Pre-Sales, Enterprise Sales and Customer Onboarding.
  • Established Sales Enablement, Sales War Room governance and conference-led demand generation, improving GTM execution, forecast accuracy and generating 25–40% of qualified pipeline.
  • Led enterprise strategy for marquee accounts, structured innovative commercial models, and developed competitive positioning against Salesforce, Qualtrics, Medallia and others to improve enterprise win rates.
  • Partnered with Product, Engineering and Delivery leadership to shape product roadmap, strengthen customer experience and scale the organization from a 6-member startup to a 50-member global SaaS company.

Senior Manager – Growth

  • Built Zykrr's structured sales engine, introducing research-led prospecting, account planning and consultative selling frameworks to improve enterprise conversions.
  • Won strategic enterprise accounts through executive stakeholder management and value-based solutioning.
  • Established strategic partnerships with PwC and Grant Thornton, contributing ~10% of annual recurring revenue while improving client retention by ~15%.
  • Scaled a pilot SaaS offering into a multi-industry platform serving BFSI, Telecom, Automotive, Logistics and Real Estate clients.

HDFC ERGO Health Insurance Ltd. (Leading private health insurance provider) | Gurugram & Mumbai, India

Associate Manager – Customer Experience

  • Led the enterprise Net Promoter Score (NPS) charter across customer journeys, improving NPS by 20+ basis points and achieving a record Customer Service NPS of +25 basis points.
  • Reduced open customer tickets by 68% through analytics-driven root cause analysis, process redesign and governance.
  • Designed a new operating model and launched a WhatsApp servicing platform for Bancassurance partners, reducing turnaround time to under 30 minutes for 95%+ transactions.
  • Led knowledge transfer, process migration and operational readiness during the Apollo Munich–HDFC ERGO integration, ensuring seamless business continuity.
  • Partnered with Operations, Product, Technology and Business Intelligence teams to institutionalize customer-centric transformation, earning the Gold Individual Award and CEO recognition.

ITC Hotels Ltd. (India's leading luxury hotel chain) | Gurugram & Chennai, India

Assistant Manager – Sales

  • Exceeded annual revenue targets by 54%, delivering 32% YoY growth and generating INR 3.5 Cr in revenue in FY16–17.
  • Managed a portfolio of 100+ national corporate accounts, driving growth across marquee clients including Maruti Suzuki, Bharti Airtel and Colt Technology.
  • Acquired 15 new enterprise accounts through strategic prospecting, relationship management and consultative solution selling.
  • Turned around a ~INR 1 Cr revenue shortfall by originating and leading a marquee INR 1.5 Cr wedding engagement through strategic market repositioning.
  • Led end-to-end commercial negotiations and execution of large-scale conferences, AGMs and leadership summits while mentoring management trainees and junior team members.

Management Trainee – Sales & Marketing

  • Selected for ITC Hotels' flagship Management Training Program, one of India's premier hospitality leadership development programs.
  • Completed cross-functional rotations across Sales, Marketing and Revenue Management, developing expertise in commercial strategy and customer management.
  • Built a strong foundation in enterprise sales, stakeholder management and revenue planning through live business engagements and executive mentorship.
Accomplishments
  • Founding Member for building the Growth Function across Sales, Marketing and Delivery - Zykrr.
  • Gold Individual Award for Service Excellence and CEO commendation - HDFC ERGO.
  • Astronaut Kalpana Chawla Scholarship and CBSE Scholarship for Higher Education .
  • All Round Excellence Award, Summer Fields School .
Education
  • B.A. (Hons.) Economics – Miranda House, University of Delhi | Delhi |
  • Diploma in Foreign Language (French) – University of Delhi | Delhi |
Certification
  • PG Certificate in Digital Marketing – MICA – The School of Ideas |
Extra-curricular
  • Project Director, Becoming I Foundation – led 50 volunteers across 15 schools for 2,000+ students.
  • Core Team Member, Enactus Miranda House – social-entrepreneurship models empowering underprivileged women.
  • Trained Kathak dancer; active member of the Anukriti Dramatics Society (university and national theatre).
  • Head Girl at school