Hitesh Raj Tondak

Dynamic product leader and an entrepreneur with a track record of launching impactful digital products for millions of users. Expertise in driving user engagement & monetisation in OTT, ed-tech and matchmaking sector.

Work Experience

Senior Product Manager | JioCinema | India

  • Led a mission-driven, cross-functional team of over 40 members across levels and functions (product development, design, content, support, and product marketing) to launch industry first product for IPL 2024.
  • Launched a new revenue stream on JioCinema by building a 0-1 Stickers product while working directly with the CEO's office
  • Scaled the product gradually, first launching during Women’s Premier League and then during IPL to more than 400 million users.

 

Principal Product Manager | Byju’s | India   

  • Crafted the product strategy and executed the product roadmap for the revamp of Student Portal (web) to enhance the learning experience.
  • Launched the Student Portal 2.0 leading to a 2x growth in engagement from 9 minutes to 18 minutes session duration.
  • Collaborated with the Data Science team to build models for predicting the cohort of users who are highly likely to initiate refunds.
  • Accomplished the reduction in customer refunds by 20% using DS models while working with customer support and product marketing teams.

 

Product Manager | Byju’s | India 

  • Implemented multiple growth initiatives across the lifecycle of the Free Trial program users by coordinating with Data Analytics and Tutor-Ops teams.
  • Achieved a 30% increase in bookings and joiners by optimising the booking and joining flows for Free Trial program
  • Introduced Instant Classes leading to a 15% increase in Free Trial users, by making the program offering more dynamic and available when the users were more active.

 

Product Manager | Shaadi.com | India 

  • Led a team of 15+ members (product developers, designers, analysts) to implement product features to grow user activation, engagement and monetisation and set OKRs for the team.
  • Achieved revenue growth of 30% by launching AB experiments like variable discounting and payment page upsell etc.
  • Led the pilot for an industry-first product, connecting prospects over a video call to introduce synchronous interactions.

 

Associate Product Manager | Shaadi.com | India    

  • Led a growth of 50% in key engagement metrics by implementing Resurfacing Connects and Accepts
  • Improved female cohort retention by 10% by introducing Nearby Matches, a stack of profiles sorted by location
  • Reduced product marketing costs by 25% optimising campaigns across user segments and channels

 

Co-founder | MyShikshak | India 

  • Launched MyShikshak, a platform for students and parents to connect with home-tutors to facilitate home tutoring in Delhi NCR region.
  • Conducted extensive market research, identified customer needs, and implemented continuous product improvements to address existing gaps.
  • On-boarded ~500 tutors and processed ~3K learning requests, ensuring timely delivery of educational services
  • Secured incubation at Atal Innovation Mission, BIMTECH Greater Noida under the government of India initiative.

 

SPARC Associate | Swaniti Initiative | India 

  • Consulted Hon’ble Minister of Rural Development Mr. Ram Kripal Yadav, Govt. of India for effective implementation of government run initiatives across his constituency Patliputra in Bihar.
  • Set up project pipeline after extensive on-ground research in Patliputra and initiated fund mobilisation to the tune of ~1300 crores, impacting ~20,000 construction workers
  • Coordinated with the District Health Society to upgrade the Primary Healthcare Centre, benefiting ~12000 people of a Gram Panchayat.

 

System Engineer | TCS | India

  • Improved costs by 20% through the development of a Test Automation Framework and improved delivery times
  • Led Proof of Concept development for web migration of internal tool, resulting in 10% efficiency improvement
Accomplishments
  • Promoted two levels for excellent performance - from Product Manager to Principal Product Manager within seven months of joining Byju’s
  • Secured Special Initiative Award - for leading the development of Proof of Concept at TCS
Education

B.Tech, Computer Science and Engineering from Dr APJ Abdul Kalam Technical University

Certificates
  • Advanced Growth Strategy - Reforge
  • Digital Product Management - University of Virginia
  • Oracle Certified Professional Java Programmer - Oracle University
Co/Extra-curricular
  • President, ProdX - Product Management Club of IIM Ahmedabad (PGPX)
  • Core Member, Speaker Series Committee of IIM Ahmedabad (PGPX)
  • Core Member, Cultural Fest Organising Committee during undergrad
  • Winner, TCS Got Talent - an annual event in Delhi NCR region.
  • Winner,  Duet Instrumental - an instrumental competition during annual college cultural fest
  • Volunteered for Make A Difference NGO and taught children from underprivileged background

Quick Look

  • Work Experience: 8.3 Years
  • Previous Roles

    Senior Product Manager, JioCinema, Bengaluru   

    Principal Product Manager, BYJU’S, Bengaluru

  • Function : Product Management/Development
  • Industry/Sector: Advertising/Media/Entertainment
    Entreprenuership
    Technology
Work Experience

Senior Product Manager | JioCinema | India

  • Led a mission-driven, cross-functional team of over 40 members across levels and functions (product development, design, content, support, and product marketing) to launch industry first product for IPL 2024.
  • Launched a new revenue stream on JioCinema by building a 0-1 Stickers product while working directly with the CEO's office
  • Scaled the product gradually, first launching during Women’s Premier League and then during IPL to more than 400 million users.

 

Principal Product Manager | Byju’s | India   

  • Crafted the product strategy and executed the product roadmap for the revamp of Student Portal (web) to enhance the learning experience.
  • Launched the Student Portal 2.0 leading to a 2x growth in engagement from 9 minutes to 18 minutes session duration.
  • Collaborated with the Data Science team to build models for predicting the cohort of users who are highly likely to initiate refunds.
  • Accomplished the reduction in customer refunds by 20% using DS models while working with customer support and product marketing teams.

 

Product Manager | Byju’s | India 

  • Implemented multiple growth initiatives across the lifecycle of the Free Trial program users by coordinating with Data Analytics and Tutor-Ops teams.
  • Achieved a 30% increase in bookings and joiners by optimising the booking and joining flows for Free Trial program
  • Introduced Instant Classes leading to a 15% increase in Free Trial users, by making the program offering more dynamic and available when the users were more active.

 

Product Manager | Shaadi.com | India 

  • Led a team of 15+ members (product developers, designers, analysts) to implement product features to grow user activation, engagement and monetisation and set OKRs for the team.
  • Achieved revenue growth of 30% by launching AB experiments like variable discounting and payment page upsell etc.
  • Led the pilot for an industry-first product, connecting prospects over a video call to introduce synchronous interactions.

 

Associate Product Manager | Shaadi.com | India    

  • Led a growth of 50% in key engagement metrics by implementing Resurfacing Connects and Accepts
  • Improved female cohort retention by 10% by introducing Nearby Matches, a stack of profiles sorted by location
  • Reduced product marketing costs by 25% optimising campaigns across user segments and channels

 

Co-founder | MyShikshak | India 

  • Launched MyShikshak, a platform for students and parents to connect with home-tutors to facilitate home tutoring in Delhi NCR region.
  • Conducted extensive market research, identified customer needs, and implemented continuous product improvements to address existing gaps.
  • On-boarded ~500 tutors and processed ~3K learning requests, ensuring timely delivery of educational services
  • Secured incubation at Atal Innovation Mission, BIMTECH Greater Noida under the government of India initiative.

 

SPARC Associate | Swaniti Initiative | India 

  • Consulted Hon’ble Minister of Rural Development Mr. Ram Kripal Yadav, Govt. of India for effective implementation of government run initiatives across his constituency Patliputra in Bihar.
  • Set up project pipeline after extensive on-ground research in Patliputra and initiated fund mobilisation to the tune of ~1300 crores, impacting ~20,000 construction workers
  • Coordinated with the District Health Society to upgrade the Primary Healthcare Centre, benefiting ~12000 people of a Gram Panchayat.

 

System Engineer | TCS | India

  • Improved costs by 20% through the development of a Test Automation Framework and improved delivery times
  • Led Proof of Concept development for web migration of internal tool, resulting in 10% efficiency improvement
Accomplishments
  • Promoted two levels for excellent performance - from Product Manager to Principal Product Manager within seven months of joining Byju’s
  • Secured Special Initiative Award - for leading the development of Proof of Concept at TCS
Education

B.Tech, Computer Science and Engineering from Dr APJ Abdul Kalam Technical University

Certificates
  • Advanced Growth Strategy - Reforge
  • Digital Product Management - University of Virginia
  • Oracle Certified Professional Java Programmer - Oracle University
Co/Extra-curricular
  • President, ProdX - Product Management Club of IIM Ahmedabad (PGPX)
  • Core Member, Speaker Series Committee of IIM Ahmedabad (PGPX)
  • Core Member, Cultural Fest Organising Committee during undergrad
  • Winner, TCS Got Talent - an annual event in Delhi NCR region.
  • Winner,  Duet Instrumental - an instrumental competition during annual college cultural fest
  • Volunteered for Make A Difference NGO and taught children from underprivileged background