Kanwar Ujjwaldeep Singh
Impact driven leader with 5 years across product, growth, and SME consulting. Built and scaled 0-to-1 products, led cross-functional teams, and drove revenue growth through partnerships, process design, and data-driven decision-making.
Work Experience:
5 Years
Industry:
FMCG & E-Commerce | Media | Technology
Function:
General Management | Product Management | Project & Program Management
Work Experience
Adonmo
Senior Manager – Product & Growth
- Grew Dealzy's B2C Gift Cards to ₹138 Cr in annual revenue within a year by driving product, partnerships, and growth initiatives
- Launched a corporate gifting and engagement vertical, contributing 10%+ to monthly revenue by Aug'25
- Improved contribution margins by 50% by negotiating exclusive partnerships with flagship brands like More Retail and MakeMyTrip
- Drove 10%+ of new user acquisition and repeat purchases by launching referral and milestone rewards to boost retention and engagement.
- Saved 2 hrs of manual reconciliation per cycle (now <1 min) by automating sales reconciliation with vendors through Google Apps Scripts, enabling faster partner settlements.
Manager – Product and Growth
- Launched Dealzy's initial product in 4 months, onboarding 200+ brands and designing core product flows and backend systems.
- Improved sign-up to purchase conversion from 23% to 52% in 3 months by simplifying onboarding and adding trust-building features.
- Achieved 10x growth in organic website traffic within 5 months by guiding the growth lead on SEO-led content campaigns.
- Reduced fraud transaction rate from 4.95% to 0.5% in 4 months by designing a risk management system and coordinating implementation with tech and operations.
- Delivered 30% MoM active user growth through targeted user acquisition campaigns executed via paid media with the growth team.
- Designed and deployed a customer support system on Zoho Desk, driving 90%+ ticket resolution within 24 hours.
Program Manager 1; Associate Program Manager
- Led CRM design and implementation, reducing lead conversion time by 10%. Designed Sales KPIs and Reporting for the Leadership Team.
- Enhanced inbound sales team's closure rate by 25% through building automation for lead capture from various inbound lead channels.
- Achieved 139% year-on-year programmatic revenue growth by growing digital advertising partnerships with a 5-member team
- Generated ₹1 Cr in annual recurring revenue by securing programmatic advertising tie-ups with partners like Hivestack and Lemma
- Reduced campaign execution time by 80% (1 hr to 10 mins) by designing SOPs and execution manuals for the operations team
- Designed and Implemented a 360-degree feedback system for the leadership team.
Vellom Infotech
Senior Associate; Associate
- Built an inventory management system for a fasteners client, enabling real-time visibility and liquidation of ₹2 Cr+ unused stock
- Improved on-time order fulfilment rate from 60% to 80% by introducing a production planning system for a rubber hose SME
- Launched HR recruitment vertical at Vellom, growing it to ₹4 Lac monthly revenue with a 2-member team
- Delivered ₹3 Lac monthly savings by re-engineering the raw material purchase workflows at a fasteners client
Accomplishments
- Promoted from APM to Program Manager within 5 months at Adonmo, recognizing accelerated career growth
- Incubated an Agri-tech startup at PAU Ludhiana for 2 months under the Govt. of India RKVY RAFTAAR scheme
Education
- B.Tech (Computer Science & Engineering), DAV Institute of Engineering and Technology, Jalandhar — 2020
Certification
Extra-curricular
- Selected among 500 of 20,000 applicants for Jagriti Yatra (2022) — a 15-day, 8,000 km train journey across India engaging with leading entrepreneurs on enterprise-led development
- Trained NGO staff on data analysis and built dashboards at Edumust (Non-Profit), impacting 1,200+ government school students