Adonmo

Senior Manager – Product and Growth

• Built and scaled Dealzy’s B2C Gift Card business from ₹0 to ₹138 Cr in FY25-26, owning P&L and leading an 8-member cross-functional team; drove growth through customer-led product development, user research and multi-channel growth.
• Launched and scaled Dealzy’s corporate gifting vertical, building its product and operating processes from the ground up; grew it to 10%+ of monthly revenue by Aug’25.
• Improved overall contribution margins by 50% by leveraging Dealzy’s captive audience to secure exclusive, higher-margin commercial partnerships with flagship brands including More Retail and MakeMyTrip.
• Redesigned and automated partner reconciliation, replacing manual Excel-based data cleaning and mapping with a systematic workflow; reduced reconciliation time from 2 hours to <1 minute and enabled faster receivable settlement

Manager – Product and Growth

• Built Dealzy’s initial product from 0 to launch in 4 months, building the team and product from scratch, using a customer-led approach to prioritise product development and onboarding 200+ brands through key gift-card distributors.
• Improved sign-up to purchase conversion from 23% to 52% in 3 months through user interviews and A/B testing, simplifying the customer journey and educating users on gift-card savings through UX, tutorials and trust-building features.
• Drove 10x growth in organic website traffic in 5 months by developing and executing the end-to-end SEO strategy; leveraged Google Shopping and high-intent content to rank among the top 5 for high-volume keywords.
• Reduced fraud from 4.95% to 0.5% of overall GMV in 4 months by conducting a cross-functional RCA and designing a risk-management system covering KYC, behavioural monitoring, automated abuse detection and transaction controls.
• Built a customer support system by restructuring user issues into standardised categories and implementing Zoho Desk with SLA workflows and a chatbot; onboarded a support associate and achieved 90%+ ticket resolution within 24 hours.

Program Manager 1; Associate Program Manager

• Designed and implemented a CRM for 100+ sales personnel, mapping the sales process to address lead visibility and response delays; achieved 100% adoption within a month and reduced lead conversion time by 10%.
• Built Adonmo’s programmatic ads business, coordinating a 5-member Design & Ops team to establish SSP partnerships including Lemma and LMX; designed execution SOPs and drove 139% growth in business volume in FY24 vs FY23.
• Led integration of the Outdoor Performance Measurement Platform (OIS), facilitating Reliance Brands’ onboarding onto Adonmo’s programmatic DOOH platform and driving 64.5% growth in their business volume.

• Fast-track promotion from Associate Program Manager to Program Manager 1 within 5 months at Adonmo
• Awarded the Big Huddle Award at Adonmo (2025) for exceptional performance in scaling Dealzy.

• B.Tech (Computer Science & Engineering), DAV Institute of Engineering and Technology, Jalandhar

• Elected Secretary, IIMA Fests Committee: Managed 200+ members, spearheading the institute’s flagship business (TRBS) and cultural fest (CHAOS).
• Jagriti Yatra (2022): Selected among 500 of 20,000 applicants for a 15-day, 8,000 km journey across India, living and travelling on a train with entrepreneurs and social innovators.
• Edumust(Non-Profit): Trained NGO staff in data analysis and built dashboards, impacting 1,200+ govt. school students.
• Travelled solo across Turkey, the Netherlands, Germany and Czech Republic