Live Project - Persistent Systems
- Leveraging subject knowledge in BFSI for the development and implementation of domain-specific value lifecycle playbooks in critical domains such as Payments, Commercial Banking, and Embedded Finance in the US market
- Regulatory and technical due diligence incorporating comprehensive research and market analysis to map value chains, identify KPIs, design business and product architectures that would serve as strategic frameworks for Persistent Consulting’s BFSI engagements in the US financial ecosystem across various domains.
Asset Officer | IDBI Bank | Specialised SME Branch, Jalandhar
- Yielded 15% YoY growth in a single-handedly managed SME credit portfolio valued at ₹200 crore, amidst a challenging landscape due to interest rate hikes. Aided 20% YoY growth in Retail Assets portfolio by strategically leveraging high-value SME clients.
- Spearheaded business development, conducted credit appraisals, and managed working capital accounts, ensuring optimal portfolio monitoring and risk management through data-driven underwriting skills and financial analysis. Managed key client relationships and drove localized marketing campaigns, enhancing customer engagement and business expansion.
- Collaborated with product teams to aid the national rollout of microfinance-based digital lending products, conducted a GTM pilot, and provided key feedback to optimize the business architecture, incorporating critical user feedback and ensuring product alignment. As a result, was appointed key account manager for a ₹3000 crore+ AUM microfinance company by the head office for onward lending products of the bank.
- Coordinated for synchronization of internal data dashboards with account-level data to monitor 50+ high-value accounts, integrating them with a data-driven marketing approach. This innovation led to a 25% increase in client engagement and safeguarded ₹40 crore worth of business from competition by enabling real-time insights and proactive interventions.
- Negotiated settlement deals, fast-tracked legal actions, and expedited disposal of assets under-recovery in 10+ long pending high-value NPA accounts, leading to a reduction in NPA portfolio by 17.50%.
- Secured ‘Good’ credit audit ratings for 2 consecutive years through meticulous compliance and risk management strategies, ensuring adherence to the credit policies of the bank and regulatory guidelines of RBI.
- Generated new business opportunities by establishing strategic relationships with industry bodies like CII and DFIs such as SIDBI & NABARD.
Assistant Manager | IDBI Bank | Focused Agri Branch, Jalandhar
- Generated 10% YoY growth in a ₹50 crore agricultural credit portfolio for over 3 years, maintaining default ratios below 2% through comprehensive underwriting and incorporating risk-mitigating strategies for agri-business cycles. Diversified the portfolio from crop loans to financing machinery, value-adding processing plants, and value chain infrastructure like warehouses and cold storages.
- Strategically established a high-performing sales channel of outbound sales teams, banking correspondents, and facilitators (BC & BF) in Punjab, driving the rural marketing of core banking products. This initiative boosted market penetration, resulting in significant growth in rural customer acquisition and banking product adoption.
- Navigated uncertainty during the COVID-19 crisis, identified labour shortages as a key challenge and partnered with manufacturers and the local agricultural offices to facilitate the financing of direct seeding machines that reduced labour dependency and subsequently decreased groundwater usage for farmers.
- Championed financial inclusion for rural female entrepreneurs by securing microfinancing, empowering 100+ women to launch and scale their businesses, driving economic growth and fostering financial independence in underserved communities.
Probationary Officer | IDBI Bank | Focused Agri Branch, Jalandhar
- Led a massively successful door-to-door account opening campaign along the lines of the Financial Inclusion (Jan Dhan Yojana/JAM Trinity) programme, with a special focus on the poor. Covered 35+ villages in the service area and enabled close to 4000 low-income households by bringing them into the ambit of formal banking.
- Lobbied for bank enrolment over the Direct Benefit Transfer Scheme for Farmer Produce by GoI on procurement portals of several government agriculture procurement agencies such as FCI. The strategy led to the doubling of branch deposits by 2x with a retention rate of over 70%, the same strategy was later on implemented by the bank across all branches in the Punjab & Haryana regions.