Adobe (Leading software company for creative design) | Noida

Data Scientist - Pro Design

• Reframed the GenAI flow after shadowing frustrated designers one-on-one, swapping hidden prompts for a transparent Surprise Me entry point and adding post-generation editing layers, lifting repeat usage 7% and CSAT 16%
• Initiated a structured PM apprenticeship under a Principal PM, with 10+ user interviews and 4+ competitor teardowns to find gaps in Creative Cloud, then prototyped and pitched an AI-first charts web app that leadership approved for pilot
• Owned design and analytics for Discovery Mode on Illustrator Web, an entry experience that lets non-entitled users try the product before paying, driving a 2× increase in MAU and ~$700K in incremental revenue within 2 months.
• Built the Value Realization framework, mapping feature complexity via SME interviews and Adobe Analytics telemetry to segment novice, intermediate, and power users, driving campaigns that lifted engagement 7% and adoption 10%
• Led the cross-functional Elixir project (performance optimization), cutting reporting cycles 75% and saving $12K+ monthly

Bright Money (US-Indian fintech platform reducing American consumer debt) | Bengaluru

Senior Product Analyst - Lending Product, Analytics & Growth

• Owned the Disbursement Management system end-to-end for the lending launch, spanning UI/UX and telesales, and redesigned it with progressive disclosure which contributed to $900K+ in disbursements and 20% higher conversion
• Achieved a 2.5× improvement in credit uptake by applying choice architecture in the Onboarding UX
• Mentored a 2-person analytics team and set experimentation standards adopted across lending, savings, and growth
• Improved lead quality with the Growth team on targeting and channel optimizations; drove a 10% increase in credit uptake
• Owned end-to-end lending product analytics: Established comprehensive KPI frameworks and executive dashboards that informed product strategy and weekly C-suite reporting

Senior Data Analyst - Growth Analytics & Segmentation

• Led end-to-end optimization of the onboarding funnel; improved funnel conversion by 15% and average order value by 23–30% through user-journey diagnostics and stage-level UX changes co-designed with Growth and UX.
• Designed and rolled out a cashflow-behaviour-based user segmentation framework; adopted company-wide for product pivots, onboarding personalization, credit decisioning, and funnel optimization

Data Analyst - Provider & Integration Analytics

• Cut $25K+ in monthly spend by removing redundant third-party APIs and reworking provider integration logic
• Built automated routing that sent new users to the highest-converting provider, lifting funnel conversion 10%

• Winner, Intra-team Product-Led Growth Hackathon, Adobe 2024, for best idea and prototype
• Impact Maestro Award and 3+ Sprint awards, Bright Money, for analytics-led product impact (2021 to 2023)
• Promoted twice in 18 months, from Data Analyst to Senior Data Analyst to Senior Product Analyst

• Bachelor of Technology (Information Technology), Guru Gobind Singh Indraprastha University, Delhi

• Digital Product Management, University of Virginia Darden School of Business (2025)
• Python Programming, Mapping Minds (2018)
• Data Science, Radix (2018)

• Member – ProdMan Club, IIMA
• Team Captain – Table tennis, IIMA PGPX
• Business Analyst Intern, Urban Company (Oct'19–Aug'20): Optimized provider matchmaking algorithm to lift daily orders by 30%, cut reporting cycle time 10% via SQL workshops for 15+ managers, and automated inventory forecasting