Kashish Gupta
Marketing professional with 4+ years of experience driving growth for D2C brands across European markets. Expertise in full-funnel strategy and paid media, with a strong track record of scaling revenue, entering new markets, and optimising performance at scale. Combines data-driven decision-making with consumer insight to deliver scalable and sustainable business impact.
Work Experience:
4.8 Years
Industry:
FMCG & E-Commerce | Media
Function:
Marketing
Work Experience
The Ayurveda Experience (D2C beauty brand operating in the US and Europe) | Gurgaon
Manager- Media Buying
- Drove $25M+ in revenue for the Europe business in FY26 through marketing campaigns
- Led a team of 4 associates to scale multiple digital channels (Meta, Google, TikTok) and geographies (UK, France, Germany, Switzerland, Italy, etc.) to drive growth through new customer acquisition and retention
Media Buying Associate
- Managed $1M+ monthly budgets across Meta, Google, Amazon and other emerging ad platforms to achieve revenue targets at target ROAS; consistently contribute 25%+ to company topline ($10M+)
- Designed and executed data-driven growth strategies across 6 European and UK markets, achieving 72% YoY revenue growth
- Launched and scaled 3 new markets (Italy, Spain, Netherlands) from scratch, leading market analysis, payment localisation, and end-to-end customer journeys. Key wins include:
- Increased website traffic 2.6x in Italy through the Occhi Gonfi campaign
- Doubled revenue in Germany and Italy by introducing Klarna and Pay-on-Delivery
- Owned the quarterly product launch calendar, aligning with inventory forecasts, trends and category performance; collaborated with finance, business planning and supply chain on pricing, COGS and SKU decisions
- Planned and managed seasonal 360° campaigns (Black Friday, Christmas, Summer Sale) across markets—from positioning and creative strategy to conversion tracking and upselling— while ensuring compliance with EU regulations
Accomplishments
Education
- B.Com. (Honours), Shaheed Bhagat Singh College, University of Delhi
Certification
- Fundamentals of Digital Marketing, Google Digital Academy (Skillshop)
- Inside LVMH, LVMH
Extra-curricular
- Volunteer at the Mon Ami Foundation
- Head of Marketing for TEDxSBSC, Shaheed Bhagat Singh College
- Co-author of the chapter 'Comparative Analysis of Corporate Governance Practices in select Developed and Developing Countries' in the book ‘Corporate Governance and CSR: Principles, Policies and Practices’ at Shaheed Bhagat Singh College, Delhi University