ZS Associates (Global consulting firm focused on strategy, technology and advanced analytics) | Gurugram, India

Decision Analytics Consultant - ZS Associates

• Led approximately four concurrent engagements and cross-functional teams of 15+ members, owning end-to-end delivery and translating complex analytics into recommendations and investment decisions for senior global pharmaceutical and US retail clients.
• Led a full-scale retail analytics partnership spanning data setup, KPI design, marketing-mix modelling and budget optimization; the pilot expanded into a year-long engagement valued at approximately $1M.
• Led marketing-mix and optimization work for a novel oncology therapy, managing two teams of approximately five members each and contributing to approximately $500K in subsequent ZS pipeline revenue.
• Built journey-based Next Best Action analytics using Markov Chains and removal effects for a brand with approximately $1.5B annual revenue, enabling channel-sequence optimization.
• ⁠ ⁠Supported business development through proposals, solution design, workplans, staffing, scope discussions; also contributed to firm capability-building and knowledge-management initiatives and conducted 15+ interviews for Associate and Associate Consultant roles.

Decision Analytics Associate Consultant - ZS Associates

• Managed two projects in parallel, mentored 1–2 Associates, reviewed analytical outputs and coordinated timelines, quality checks and client-ready delivery.
• Designed a hospital-level propensity-to-buy and market-potential model using NHS and historical activity data, supporting prioritization decisions linked to approximately £8M in revenue.
• Built geography-level sales forecasts using ARIMA/SARIMA, LSTM, Linear Regression, Random Forest and XGBoost; created a multi-metric model-selection framework and a Streamlit application later used across markets.
• Developed a hybrid rule-based and predictive channel-preference framework with >80% out-of-sample accuracy, extending preference assignments across tens of thousands of HCPs and improving engagement efficiency by approximately 24%.

Decision Analytics Associate - ZS Associates

• Executed data processing, advanced analytics, quality control and visualization across international pharmaceutical engagements, using SQL, Python, R, Excel and Tableau.
• Automated a legacy R-based data pipeline in SQL, reducing end-to-end processing time from approximately five days to three minutes and creating a repeatable workflow for refresh cycles and multiple teams.
• Developed network-based stakeholder mapping using event, publication and affiliation signals; identified the Top 20 KOLs and built network maps and Tableau dashboards to support launch and engagement planning in an approximately $230M market.
• Performed US hemophilia patient profiling using survey and claims data, hypothesis testing, decision trees and Latent Class Analysis; translated four patient personas into targeting and messaging implications.

• Secured second place in a firm-level hackathon by leading the development of a model- and data-drift monitoring framework
• Co-authored two peer-reviewed AI/ML research papers published in internationally recognised Elsevier and Wiley journals
• Elected Career Affairs Secretary for IIM Ahmedabad’s PGPX21 cohort of approximately 160 experienced professionals
• Achieved state-topper distinction twice in the UNSW International Assessments for Indian Schools in Science and Mathematics
• Progressed from Decision Analytics Associate to Associate Consultant and then Consultant within 4.5 years during a nearly seven-year ZS tenure

• Bachelor of Technology, Computer Science and Engineering, Maharaja Agrasen Institute of Technology (GGSIPU), New Delhi

• Cisco Certified Network Associate (CCNA)

• Mentored 20+ underprivileged students over four years through academic planning, career guidance and confidence-building support under ZS Cares
• Led social-impact initiatives as Core Organiser at Leaders For Tomorrow, coordinating large-scale cleanliness and plantation drives