Mehar Vatwani

Dynamic marketer with 5 years of industry experience across QSR & consumer tech. Proficient in brand management, marketing communications, GTM strategy and new product development. Passionate about building brands & products which add value to consumers.

Work Experience

Deputy Marketing Manager, Brand Marketing | Jubilant FoodWorks, Noida

  • Managed the GTM strategy for the global fried chicken brand “Popeyes” across India - launched the brand in 20+ new stores and 10 new cities
  • Drove >1400 average weekly orders for new & existing markets – achieved 300% growth in ARR within a year
  • Managed overall brand communications and launched effective marketing campaigns across digital, social, influencer marketing, OOH and LSM
  • Previously responsible for scaling a start-up QSR brand, EKDUM Biryanis of India, in Delhi NCR – spearheaded overall brand management, achieved 100% growth in ARR and 40% increase in NPS

Marketing Executive, Brand Marketing  | Yum Restaurants India (Pizza Hut) | Gurgaon

  • Managed various PAN India product launches in close liaison with cross-functional teams and drove offline marketing for Pizza Hut India
  • Launched 13 new SKUs – 10 pizzas & 3 appetizers – in Sep ’20, across 500+ stores under “All New Pan” campaign
  • Spearheaded the revitalization of the indulgent ‘Stuffed Crust’ category, resulting in 100% increase in category sales mix
  • Overall project management: consumer research, market test, pricing, in-store & online comms, national launch
  • Assisted on 360° marketing campaigns and leveraged creative agency to develop marketing comms for LSM, ATL/BTL, social & radio
  • Analyzed sales mix data to devise product strategy for different SKUs; streamlined competition benchmarking
  • COVID recovery: Drove the launch of “Contactless” QR code menu in-store, contributing to 25% SSSG for Q4’20 and positive SSSG for Q1’21
  • Drove a CSR campaign to feed 1200+ underprivileged kids with a nice meal as part of Yum! Asia Food Drive

Business Operations Associate, Sales & Marketing Consulting | ZS Associates | Gurgaon

  • Streamlined incentive compensation for the salesforce of a major US pharmaceutical client through oversight of their annual budget
  • Analyzed sales compensation data to optimize incentives & provide actionable insights to the client
  • Drove the build & launch of an optimization process on ZS proprietary tools to automate the flow of dynamic salesforce data to different workstreams on the project

Marketing Consultant, Brand Marketing | Uber | Gurgaon

  • Assisted on customer acquisition and retention in Delhi NCR through various marketing efforts across ATL, BTL and content marketing
  • Managed brand partnerships with DLF and Dunkin Donuts for promotional campaigns
  • Spearheaded the rollout of ‘Senior Riders Program’ in Delhi NCR aimed at acquisition and retention of senior citizens on the Uber app
Accomplishments

Gold Award – Jubilant FoodWorks: Awarded the Gold Medal at Jubilant FoodWorks in Q2’23 for exemplary new store launches

Recognition Award – Pizza Hut India: Received 5 Recognition Awards from senior management over the course of 2-year long tenure at Yum! Brands India for exceptional performance in managing PAN India product launches and bolstering business recovery during COVID-19.

Project Champions Award - ZS Associates: Awarded the Project Champions Award 2018 by the organization for impactful turnaround

Academic Excellence Award – Army Public School, Dhaula Kuan: Awarded the Academic Excellence Award for 7 consecutive years (2006-12) at Army Public School, Dhaula Kuan

Education

B.Tech in Production and Industrial Engineering, Delhi Technological University (DTU)

Certificates

Brand and Product Management: IE Business School (Coursera)

The Complete Digital Marketing Course: Udemy, Rob Percival & Daragh Walsh

Co/Extra-curricular
  • Represented DTU in the music band competition as lead singer & songwriter at Mood Indigo 2014 – Asia’s largest cultural festival at IIT Bombay
  • Enactus DTU – social entrepreneurship (2014-15): Actively planned and actioned initiatives to enable additional income for women in Haiderpur village in Delhi NCR. Also, helped in setting up free health camps in Badli village
  • 3rd position at “The Battle of Brands” – Zion’15, Jesus & Mary College
  • Awarded “Mr. Freshers Runners Up” trophy at Delhi Technological University

Quick Look

  • Work Experience: 4.8 Years
  • Previous Roles

    Deputy Marketing Manager, Brand Marketing, Jubilant FoodWorks

    Marketing Executive, Brand Marketing, Yum Restaurants India (Pizza Hut)

  • Function : Sales & Marketing
    Strategy
  • Industry/Sector: Consulting
    FMCG/CPG/Retail/eCommerce
Work Experience

Deputy Marketing Manager, Brand Marketing | Jubilant FoodWorks, Noida

  • Managed the GTM strategy for the global fried chicken brand “Popeyes” across India - launched the brand in 20+ new stores and 10 new cities
  • Drove >1400 average weekly orders for new & existing markets – achieved 300% growth in ARR within a year
  • Managed overall brand communications and launched effective marketing campaigns across digital, social, influencer marketing, OOH and LSM
  • Previously responsible for scaling a start-up QSR brand, EKDUM Biryanis of India, in Delhi NCR – spearheaded overall brand management, achieved 100% growth in ARR and 40% increase in NPS

Marketing Executive, Brand Marketing  | Yum Restaurants India (Pizza Hut) | Gurgaon

  • Managed various PAN India product launches in close liaison with cross-functional teams and drove offline marketing for Pizza Hut India
  • Launched 13 new SKUs – 10 pizzas & 3 appetizers – in Sep ’20, across 500+ stores under “All New Pan” campaign
  • Spearheaded the revitalization of the indulgent ‘Stuffed Crust’ category, resulting in 100% increase in category sales mix
  • Overall project management: consumer research, market test, pricing, in-store & online comms, national launch
  • Assisted on 360° marketing campaigns and leveraged creative agency to develop marketing comms for LSM, ATL/BTL, social & radio
  • Analyzed sales mix data to devise product strategy for different SKUs; streamlined competition benchmarking
  • COVID recovery: Drove the launch of “Contactless” QR code menu in-store, contributing to 25% SSSG for Q4’20 and positive SSSG for Q1’21
  • Drove a CSR campaign to feed 1200+ underprivileged kids with a nice meal as part of Yum! Asia Food Drive

Business Operations Associate, Sales & Marketing Consulting | ZS Associates | Gurgaon

  • Streamlined incentive compensation for the salesforce of a major US pharmaceutical client through oversight of their annual budget
  • Analyzed sales compensation data to optimize incentives & provide actionable insights to the client
  • Drove the build & launch of an optimization process on ZS proprietary tools to automate the flow of dynamic salesforce data to different workstreams on the project

Marketing Consultant, Brand Marketing | Uber | Gurgaon

  • Assisted on customer acquisition and retention in Delhi NCR through various marketing efforts across ATL, BTL and content marketing
  • Managed brand partnerships with DLF and Dunkin Donuts for promotional campaigns
  • Spearheaded the rollout of ‘Senior Riders Program’ in Delhi NCR aimed at acquisition and retention of senior citizens on the Uber app
Accomplishments

Gold Award – Jubilant FoodWorks: Awarded the Gold Medal at Jubilant FoodWorks in Q2’23 for exemplary new store launches

Recognition Award – Pizza Hut India: Received 5 Recognition Awards from senior management over the course of 2-year long tenure at Yum! Brands India for exceptional performance in managing PAN India product launches and bolstering business recovery during COVID-19.

Project Champions Award - ZS Associates: Awarded the Project Champions Award 2018 by the organization for impactful turnaround

Academic Excellence Award – Army Public School, Dhaula Kuan: Awarded the Academic Excellence Award for 7 consecutive years (2006-12) at Army Public School, Dhaula Kuan

Education

B.Tech in Production and Industrial Engineering, Delhi Technological University (DTU)

Certificates

Brand and Product Management: IE Business School (Coursera)

The Complete Digital Marketing Course: Udemy, Rob Percival & Daragh Walsh

Co/Extra-curricular
  • Represented DTU in the music band competition as lead singer & songwriter at Mood Indigo 2014 – Asia’s largest cultural festival at IIT Bombay
  • Enactus DTU – social entrepreneurship (2014-15): Actively planned and actioned initiatives to enable additional income for women in Haiderpur village in Delhi NCR. Also, helped in setting up free health camps in Badli village
  • 3rd position at “The Battle of Brands” – Zion’15, Jesus & Mary College
  • Awarded “Mr. Freshers Runners Up” trophy at Delhi Technological University