Deputy Marketing Manager, Brand Marketing | Jubilant FoodWorks, Noida
- Managed the GTM strategy for the global fried chicken brand “Popeyes” across India - launched the brand in 20+ new stores and 10 new cities
- Drove >1400 average weekly orders for new & existing markets – achieved 300% growth in ARR within a year
- Managed overall brand communications and launched effective marketing campaigns across digital, social, influencer marketing, OOH and LSM
- Previously responsible for scaling a start-up QSR brand, EKDUM Biryanis of India, in Delhi NCR – spearheaded overall brand management, achieved 100% growth in ARR and 40% increase in NPS
Marketing Executive, Brand Marketing | Yum Restaurants India (Pizza Hut) | Gurgaon
- Managed various PAN India product launches in close liaison with cross-functional teams and drove offline marketing for Pizza Hut India
- Launched 13 new SKUs – 10 pizzas & 3 appetizers – in Sep ’20, across 500+ stores under “All New Pan” campaign
- Spearheaded the revitalization of the indulgent ‘Stuffed Crust’ category, resulting in 100% increase in category sales mix
- Overall project management: consumer research, market test, pricing, in-store & online comms, national launch
- Assisted on 360° marketing campaigns and leveraged creative agency to develop marketing comms for LSM, ATL/BTL, social & radio
- Analyzed sales mix data to devise product strategy for different SKUs; streamlined competition benchmarking
- COVID recovery: Drove the launch of “Contactless” QR code menu in-store, contributing to 25% SSSG for Q4’20 and positive SSSG for Q1’21
- Drove a CSR campaign to feed 1200+ underprivileged kids with a nice meal as part of Yum! Asia Food Drive
Business Operations Associate, Sales & Marketing Consulting | ZS Associates | Gurgaon
- Streamlined incentive compensation for the salesforce of a major US pharmaceutical client through oversight of their annual budget
- Analyzed sales compensation data to optimize incentives & provide actionable insights to the client
- Drove the build & launch of an optimization process on ZS proprietary tools to automate the flow of dynamic salesforce data to different workstreams on the project
Marketing Consultant, Brand Marketing | Uber | Gurgaon
- Assisted on customer acquisition and retention in Delhi NCR through various marketing efforts across ATL, BTL and content marketing
- Managed brand partnerships with DLF and Dunkin Donuts for promotional campaigns
- Spearheaded the rollout of ‘Senior Riders Program’ in Delhi NCR aimed at acquisition and retention of senior citizens on the Uber app