Johnson and Johnson Innovative Medicine (Global pharmaceutical leader advancing innovative medicines) | Mumbai

Senior Business Analyst - Strategy and Commercial Excellence

• Built sales productivity and performance dashboards tracking key commercial KPIs across 30+ sales representatives in 20+ regions, improving revenue per representative by 30%+, reducing manual reporting by 25%, and supporting incentive redesign that enabled nearly 100% target attainment.
• Developed sales analytics and enablement solutions by identifying territory productivity gaps and business needs, strengthening data quality to 100%, and delivering commercial insights to 30+ sales representatives and 10+ managers; conducted training workshops that accelerated adoption across 7+ brands.
• Designed a market opportunity assessment model covering 180+ cities, 9 therapy areas and 7 brands to identify market opportunities and support ₹100 Mn+ portfolio forecasting, GTM planning and sales force deployment, leading to the addition of 5 strategic headcounts.
• Led transformation of the forecasting process by replacing legacy systems, delivering $500K in annual savings and approximately 5 FTE productivity gains while improving forecasting robustness.
• Built commercial analytics frameworks, including hospital potential tracking across 150+ hospitals and customer segmentation models that generated customer insights, informed brand strategy, accelerated customer acquisition and repositioned 3 major brands across 500+ customers.
• Developed 5+ pricing and market access business cases using price–revenue elasticity modelling to optimize pricing, patient assistance programs and discount strategies across 3 brands.
• Prepared executive presentations for 6 forecasting cycles, translating commercial and analytical insights into strategic narratives for India and Southeast Asia portfolio planning.
• Managed cross-functional initiatives involving 20+ stakeholders across commercial, finance, regulatory, medical, compliance and external consulting partners; mentored 4 team members and led 3 strategic research projects covering loss of exclusivity, market evolution and forecasting model enhancement through primary market research.

ZS Associates (Global consulting firm specializing in healthcare strategy) | Pune

Decision Analytics Consultant

• Led strategic analytics and business development engagements for 12+ global life sciences clients across the US, Europe, APAC, and emerging markets, supporting $1.5–2M in consulting opportunities.
• Advised Fortune 500 pharmaceutical companies on enterprise forecasting transformation, commercial strategy, and next-generation planning capabilities spanning forecasting, pricing, portfolio strategy, market access, and customer targeting.
• Built forecasting, market share, competitive intelligence, epidemiology, patient-flow, and market sizing models supporting pharmaceutical brands generating $2M–10B in annual revenue and identifying growth opportunities.
• Developed commercial effectiveness solutions including customer segmentation, targeting, salesforce sizing, territory alignment, and omnichannel engagement strategies to optimize resource allocation and customer interactions.
• Supported launch strategy, commercialization planning, portfolio optimization, and lifecycle management across multiple therapeutic areas for global pharmaceutical portfolios.
• Managed cross-functional project teams and relationships with 20+ client stakeholders across strategy, forecasting, analytics, and commercial functions, delivering executive-ready recommendations under aggressive timelines.
• Drove business development through proposal creation, opportunity assessments, and executive presentations, translating complex analyses into actionable strategic decisions.

Decision Analytics Associate Consultant

• Led project management activities including work planning, stakeholder communication, risk mitigation and milestone tracking across multiple client engagements.
• Quantified the impact of major market events and commercial interventions, including COVID-19 disruptions, media campaigns and targeting strategy changes across company portfolios exceeding $150M in annual revenue.
• Led resource allocation and budget planning initiatives supporting commercial programs valued at over $3-4M.
• Managed onboarding and capability-building initiatives for 30+ new hires across Pune and Gurgaon teams, redesigning training processes and reducing onboarding costs by 50%.
• Supervised and mentored associates across multiple engagements, improving delivery quality, analytical rigor and project efficiency.

Decision Analytics Associate

• Built 10+ forecasting and portfolio optimization models for leading global life sciences companies, supporting commercial planning and investment decisions.
• Developed demand forecasting, market share and competitive intelligence models using large-scale healthcare datasets.
• Automated data ingestion and transformation workflows, reducing processing time by 70% and improving analytical efficiency.
• Developed automated reporting and analytics solutions that improved data accessibility and reduced turnaround times for business stakeholders.
• Standardized forecasting and analytical methodologies across engagements, improving consistency, scalability and delivery efficiency.

• Promotions fast-tracked twice for exemplary performance: Associate to Associate Consultant and Associate Consultant to Consultant at ZS Associates.
• Awarded the entry scholarship at IIM Ahmedabad, PGPX programme.
• Awarded the academic scholarship for three consecutive years at MNNIT Allahabad for being among the top 5 students based on cumulative percentages in the department.
• Received the Innovation Excellence Award for revamping opportunity assessment and business case modelling at J&J India.
• Received 2 J&J Inspire Awards for introducing efficient methods of competitive modelling and forecast development.
• Awarded for coordinating, facilitating and planning the Southeast Asia and India Commercial Excellence and Strategy Meeting for 30+ employees over 3 days.
• Received the Client Delight Award for 2 consecutive years at ZS Associates for building outstanding client relationships.
• Received the Learning Trailblazer Award at ZS Associates for mastering various modelling platforms and knowledge sharing with the team.

• B.Tech. (Production and Industrial Engineering), Motilal Nehru National Institute of Technology Allahabad

• KPMG Lean Six Sigma Green Belt
• Excel Skills for Business: Advanced by Macquarie University
• Probability and Data with R by Duke University

• Serving as the Consulting Vertical Head in IIM Ahmedabad's PGPX 2025–26 Placement Committee, leading consulting recruitment efforts for the 21st batch of the flagship one-year full-time residential MBA programme.
• Led the Associate Bootcamp for onboarding new recruits at ZS Associates, conducting mentor sessions and serving on the judge panel in collaboration with the HR Learning team.
• Served as the Training and Placement Representative for MNNIT Allahabad's 2018–19 Placement Committee, supporting recruitment efforts for the batch.
• Recipient of the Memory Grandmaster Award at a national level, demonstrating exceptional cognitive performance.