Zupee (Real money gaming) | Gurgaon

Product Manager - Growth

• Introduced 'direct gameplay,' a new onboarding feature that cut the choice paralysis of game and entry-fee selection for new users, lifting first-game plays from 75% to 91% across two A/B-tested experiments.
• Launched a lighter, free-to-play games Play Store version of the real-money gaming app (RMG) - an APK regulations kept off the Play Store - scaling it into the primary acquisition channel, driving 60%+ of daily new users.
• Drove same-day user migration from free to play app (Playstore) to real money gaming app (APK) from 12% to 48% over ~18 months of A/B experimentation, built on funnel visibility across both apps and the website.
• Led a 5-developer team through a backend re-architecture of the website's download flow, raising download-to-install by 10%.
• Automated content operations with an AI-powered meme generator (supermeme.ai), lifting organic installs by ~70-100/day.
• Curated a personalised new-user journey by preserving acquisition context across the install boundary (Install Referrer API, AppsFlyer deep links), so users got campaign-matched signup bonuses and coupons - higher for high-value cohorts.
• Conceptualised and launched the app's in-app coin (virtual-currency) system end to end - how coins are earned and spent, the coin packs users buy and the supporting changes across the app, architected it the way so that any local currency could plug in for a future global launch.
• Cut signup on the real-money app from 4 steps to 2 by reusing data users had already entered in the free app, lifting signup conversion by 3%.

Associate Product Manager - Platform

• Led a ground-up redesign of the app's home screen - its highest-traffic surface - for 2 million daily active users over ~3 months, improving new-game discovery, personalisation, and novelty elements.
• Drove shared in-house engagement capabilities (in-app notifications, picture in picture video) across engineering, design, and analytics, reused by the games, engagement, and payments teams to reach and experiment on 2M+ daily users.
• Drove the app's expansion into a new regional language, testing a lean scoped version on the new-user journey via A/B - directionally positive - before committing to the full build.
• Led the migration of the app's attribution platform (Adjust to AppsFlyer) over ~3 months, working closely with marketing to move tracking for every organic and paid campaign with zero data issues reported by any team.

Talocity (HR Tech B2B SaaS) | Gurgaon

Product Manager

• " Redesigned the candidate and recruiter interfaces, drawing on competitor analysis and user interviews with ops and sales teams
• Designed new user flows and a proctoring feature to flag cheating in remote assessments
• Wrote product specs and coordinated day-to-day execution between leadership and engineering

BookThatStudio.com (Photography services for Real Estate developers) | Gurgaon

Co-founder and Director

• BookThatStudio sourced vetted photographers and videographers for companies across India, focused on event and real-estate shoots. Built and managed 500+ photographer network across India through a repeatable sourcing method.
• Secured a ₹4 lakh equity-free grant under a Government of India startup scheme (TIDE 2.0), pitched to the Venture Lab incubator's investment committee after clearing its screening rounds.
• Generated ₹9L+ GMV in FY2022-23 at 30% GM, procuring photographers at flat shift rates & billing clients per job.
• Selected for Microsoft for Startups and NASSCOM 10,000 Startups; co-hosted a 30+ founder meetup with HSBC and partnered with a 3-lakh-follower community, all at zero cost.

Tata 1mg (Healthcare E-commerce) | Gurgaon

Business Analyst

• " Led analytics for the launch of 1mg Rapid, working with Kolkata's on-ground operations and tech teams to lift on-time delivery from 50% to 95%+.
• Brought data visibility to ""pushbacks"" - orders a warehouse couldn't fulfil and bounced back - pinpointed the worst vendors and products, and drove pushbacks from 13% to 4%, which also cut split shipments.
• Reduced split shipments (one order arriving in multiple parcels) from 1.27 to 1.15 per order by isolating the products behind them and surfacing an order-allocation bug.
• Benchmarked intake and picking processes across seven warehouses, exposed efficiency gaps in the same process across sites, and drove standardization that improved picker efficiency by 12%.

Reliance Industries Limited (World's largest refining complex) | Jamnagar

Graduate Engineer Trainee

• " Self-initiated a project identifying fuel retail short-delivery as a brand-positioning opportunity for RIL, and was sent to HO Mumbai to present it to corporate marketing leadership.
• Explore Captive power plant (CPP) operations and functioning, in addition to and optimization of heavy equipment like turbines, generators & boilers
• Selected as 1 of 3 teams from 25 to represent Reliance at the 28th Annual Awards for Outstanding Young Managers - the only team chosen from the 8 that contested the ""Is India ready to go cashless?"" topic."

• 1) Won Effi car 2016 - Won the Best Design Award for the team-fabricated electric passenger car in a national level competition.
• 2) Automated Farming 2018 - As a team of 7, designed and fabricated an efficient farming technique and won the first prize.

• ⁠ ⁠BE(Mechanical Engineering), Thapar Institute of Engineering and Technology, Patiala

• Supply chain Management specialisation - Coursera
• Software Product Management specialisation - Coursera
• Business and Financial Modelling specialisation - Coursera
• SQL - Udemy

• Jagriti Yatra (Dec 2018 - Jan 2019) - A national odyssey traversed 8000+ km via train, 9 different states, 12 cities over a period of 15 days, meeting 450+ erudite enthusiasts from diverse backgrounds.
• Go Kart Design challenge (Jul 2017 - Feb 2018) - Led go kart team for a national level competition. Ranked 27th out of 190 participating teams with 2nd best acceleration in the final line up.
• Teach for India - Volunteered for TFI online, to help students cover for the education loss happened due to covid over 2 3 months stints.