Chief Operating Officer | Mayflower Women’s Hospital, Ahmedabad
- Team building: Built a 7-member marketing and business development team, setting up streamlined processes and goals, resulting in enhanced patient and visitor experience, and driving the hospital's topline by 15%.
- Business Growth: Led a doctor outreach program that directly resulted in ₹1.5 Cr growth in referral services and ₹3 Cr in topline revenue by increasing referral sources.
- IP Building & Thought Leadership: Launched and scaled the Endometriosis Weekly Newsletter to over 40,000 readers, primarily gynecologists, within 3 months, enhancing the hospital's reputation and opinion leadership globally.
- Operational Optimization: Optimized doctor-patient allocation and streamlined patient registration and history collection processes, reducing outpatient waiting time by 30%.
- Formalization: Developed and implemented the hospital’s Standard Operating Procedure (SOP) system, formalizing administrative and clinical processes for easy replication.
- Knowledge Culture: Initiated weekly clinical discussions, fostering cross-departmental collaboration and driving an increase in cross-functional referrals and improved patient feedback.
- Creative Leadership: Created the hospital’s flagship marketing campaign "Miss May," an educational comic series that reached a distribution of 24,000 copies annually, raising awareness on women’s health at events and POS pickup points.
- Project Management: Coordinated cross-functional internal and external teams to successfully operationalize Mayflower’s second unit in Ahmedabad, overseeing consultant recruitment, marketing strategies, project integrity, and on-time project completion.
Head of Audio and Podcasts | The Ken (Kenrise Media Pvt. Ltd.), Bengaluru
- Leadership: Led a 4-member team to produce two of The Ken’s top-performing podcasts, consistently ranking in the top 5 in the Apple Podcasts business category, achieving 100,000+ listens.
- IP Launch: Produced and launched Cost to Company and First Principles, driving consistent top 5 rankings in Apple Podcasts' business category from July to November.
- Ideation and Development: Structured and built Daybreak, The Ken’s daily podcast, laying the groundwork for its successful launch.
Leader - Website | Radio Mirchi (Entertainment Network India Ltd.), Noida
- Product Management: Spearheaded the development of the Mirchi Plus product across iOS, Android, and web, working with cross-functional teams to streamline content assimilation and delivery for the platform.
- Process Innovation: Created Gulabnut, an internal workflow management tool integrating production processes, enabling collaboration among 100+ contributors.
- System Building: Set up efficient processes for leveraging freelance content contributors, and collaborating with legal, finance, content, and tech departments to grow the Mirchi Plus platform.
- Leadership: Rallied 60+ radio stations nationwide to contribute regional content in 11 languages, producing over 1,000+ hours of playback time.
Creative Head - Digital Initiatives | Radio Mirchi (Entertainment Network India Ltd.), Mumbai
- IP Ideation and Sales: Led sales and brand integration for over 8 celebrity shows, driving profitability for Mirchi's marquee properties.
- Mentorship: Conducted nationwide training for RJs on social media use for hyperlocal content creation, helping them monetize their channels.
- Innovative Distribution: Achieved over 33 million impressions for Ishq in England within 4 weeks on a budget of under ₹350,000 through strategic media and partnership initiatives.
- Content Development: Produced three seasons of What Women Want with Kareena Kapoor Khan, garnering 200 million+ views on YouTube alone.
- On-Ground Events: Managed the rollout and visitor logistics for the 9th Mirchi Music Awards, elevating the event’s execution.
- Content Development: Executed post-production and distribution for Calling Karan with Karan Johar, garnering over 20 million views across two seasons.
Programming Head - Mirchi Love - Ahmedabad and Surat | Radio Mirchi (Entertainment Network India Ltd.), Ahmedabad
- Content and Team Management: Led a team of RJs, writers, and producers, consistently securing top 2 rankings for the morning show in Ahmedabad car track ratings.
- IP Development: Built and executed the Good Food Festival IP, partnering with 30+ food brands and sponsors, attracting 4,000+ visitors across 3 days.
- Business Development: Supported revenue teams in developing digital and on-air campaigns for brands in real estate, healthcare, FMCG, and automotive sectors.
Brand Manager - Digital | Havmor Ice-Creams Limited, Ahmedabad
- Brand Management: Managed Havmor’s digital presence across the web and social media, launching the offline store for the premium Huber and Holly ice cream line.
- Hands-on Hands Dirty: Enhanced customer experience and flow for Huber and Holly, resulting in a consistent 4.7+ rating on Zomato until exit.
Creative Director - Digital | Chaaipani Bizsupport Pvt. Ltd., Ahmedabad
- Creative Leadership: Published 20+ feature stories, successfully mentored 5+ writers, and led a crowdfunding campaign that exceeded its target by 125%.
Marketing Consultant | VNS Finance and Capital Services Private Limited | Mumbai
- Monitored and executed marketing funnel activities, optimizing lead generation and sales flow while mentoring new sales executives on effective communication.
Creative Director | Areysun Online Private Limited | Gandhinagar
- Creative Leadership: Developed the app interface and led a team of 50+ college ambassadors, boosting user engagement, while mentoring interns and managing impactful marketing campaigns.