Tata Play (Only non-MBA in 6-member core team leading Tata Play Binge - India’s largest OTT aggregator (10Mn+ users); handpicked from 400+ for ownership) | Mumbai

Senior Manager- Subscriber Marketing

• Spearheaded TataPlay Binge’s first-ever A/B testing framework, evaluating Google’s AI-powered search API; collaborated with product, data and engineering teams, engaged Google’s US-based Search Team and TataPlay’s Product CXO to present findings, driving a decision that avoided ~$420K in annualized API costs, influencing roadmap direction and establishing a scalable experimentation practice
• Strategic Communication & Stakeholder Alignment: Launched and led TataPlay Binge’s Weekly Content Digest, aligning 5+ internal teams and 32+ partner OTTs on content performance trends; became a key CXO-level input for product and marketing decisions, contributing to an 11.2% reduction in customer acquisition cost across ~$3M+ in quarterly content marketing spends.
• Product Innovation: Led cross-functional teams to launch mood-based content discovery; collaborated with product, AI, and UX teams to design emotion-driven recommendations, driving $100k/month revenue gains across a 2.5M+ user base.

Disney+ Hotstar (Part of team that scaled Hotstar from 20Mn to 85Mn subscribers - India’s largest streaming platform (400M+ downloads), acquired by Jio) | Mumbai

Senior Product Analyst

• Youngest Product Analyst at Hotstar to lead a high-impact initiative in partnership with 13 engineers from the Beijing team; drove implementation of personalized in-app experiences to address start lag, reducing user drop-offs from 35% to 10% -contributing to an additional quarterly ad revenue of ~$1.2M; earning recognition from product leadership
• Led analytics for MaxView, Hotstar's mobile-first vertical video experience; designed experimentation framework, quantified watch-time impact, and presented business case directly to the CEO and Product Head, driving a 4.3% increase in watch time per user
• Led multiple A/B testing initiatives, from drafting experimentation documentation and ramp-up plans to creating dashboards for performance analysis and delivering executive-level summaries of outcomes.

Senior Marketing Analyst

• Built a unified performance marketing dashboard tracking title-level ROI and acquisition metrics, reducing ad-hoc analytics requests by 60% and improving decision-making efficiency across marketing teams
• Negotiated with marketing and product stakeholders across India, Singapore, and UAE to optimize third-party acquisition spend, reducing campaign costs by 30% (~$25K per campaign) while maintaining subscriber acquisition targets.

ZS Associates (Worked on firm’s largest client at a global healthcare consulting firm with presence in 25+ countries) | Gurugram

Business Operations Associate

• Coordinated with cross-border teams in the US and EU to lead delivery of a high-priority Customer 360 initiative for a Fortune 500 pharma client
• Managed a dedicated analytics pod, introduced agile planning routines, and created stakeholder feedback loops to ensure continuous delivery.
• Built executive dashboards for client’s global patient support program—streamlining leadership visibility across North America, Europe, and APAC, and driving ~25% improvement in program efficiency.

Yaantra (Gadgetwood Services) (Recommerce company specializing in the repair, refurbishment, and resale of smartphones and consumer electronics) | New Delhi

Product Management Associate

• Led design-to-launch of WhatsApp-based support bot, automating key customer service workflows previously handled by a small call centre team, unlocking ~$20K+ in quarterly cost savings and improving user response time.
• Analysed end-to-end product flows, identified drop-offs, and benchmarked re-commerce journeys enabling UX and product teams to implement improvements that boosted conversions by 12% for refurbished phone purchases

• Badminton: National-level badminton player; placed 3rd at All India Tata Tournament, won several state and district tournaments
• Sports Secretary – 62nd Student Activity Council, IIM Ahmedabad: Lead 52 culturally diverse students across age groups, driving sports and engagement for entire IIMA campus.
• (Present)
• TataPlay Recognition: Awarded Debutant of Quarter Award for exemplary performance (2025-2026)
• Hotstar Recognition: Awarded recognition trophy for contributions that helped Hotstar reach 50Mn+ subscribers (2022–2024)
• ZS Associates Recognition: Recognized twice by leadership with the Impact Recognition Award for high-impact client contributions and the Star Learner Award for demonstrating exceptional learning agility (2020–2022)
• College: Led 64-member college dance team as President; won multiple national college competitions. Won All India K-Pop Contest, organized by Korean Cultural Centre; invited to visit Korea. (2016–2019)

• B.Tech (Computer Science), Maharaja Agrasen Institute of Technology, New Delhi

• A Modern Guide to Strategy Implementation – LinkedIn Learning

• Environmental Volunteering: Volunteer with Project Mumbai (UN-recognized NGO); participated in 12 beach clean-up drives across Mumbai, inspired by passion for surfing and ocean conservation. (2024–present)
• Surfing: Completed 15-day surfing certification in Mulki, Karnataka. (2024)
• Child Welfare & Mentorship: Volunteered with Tata Group at St. Jude India for children undergoing cancer treatment; previously mentored underprivileged school child with weekly calls focused on education & career guidance. (Ongoing)
• International Exposure: Selected performer at Commonwealth Games 2010 Opening & Closing Ceremony, Delhi (2010)