Proma Bhattacharjee

Impact-driven analytics professional with extensive experience in managing end-to-end projects. Expert in collaborating with cross-functional teams to translate business requirements into scalable data-driven solutions.

Work Experience

Lead, Analytics | Pratham Education Foundation | Pune                                       

  • Designed the overall analytics and research strategy with the co-founder and senior management to attain a 3x increase in the reach of Pratham’s digital interventions to improve learning outcomes of youth and children in rural India.
  • Led a 10-member cross functional team working on analyzing the impact of multiple interventions with a collective reach of 6,00,000 learners across 20,000 communities
  • Led the adoption of Jira and Confluence for the analytics team, leading to improved communication with the development team, resulting in 15% faster resolution of requests between teams
  • Designed an in-house access management system for ~600 users with variable permissions for 100+ PowerBI dashboards for enhanced data security and streamlining data access across teams, reducing request turnaround time by 67%.
  • Led the design of an Azure SQL data warehouse for streamlining data integration across 3 products enabling more comprehensive insights into children’s learning behaviour and assessment performance
  • Developed automated ELT pipelines to clean and store standardised aggregated data, standardizing data quality checks and shifting from monthly to weekly generation of more granular insights that informed decision-making of multiple projects
  • Mentored 5 new joiners in the team and successfully mapped them to projects based on their interest and growth prospects.

 

Senior Associate | Pratham Education Foundation | Pune                                    

  • Led the design of a new data collection and monitoring architecture under the organization's digitalization efforts, scaling operations 5X within a year through collaboration with cross-functional teams. 
  • Led training and onboarding of 350+ members on new digital data collection and monitoring systems.
  • Collaborated with development and sales teams to create user journeys and test prototypes for multiple digital products used by 2,50,000+ learners for enhanced user experience.
  • Provided inputs for user flow and features of multi-stakeholder digital product, used by 2,00,000+  students and 400+ mentors and trainers
  • Analyzed engagement trends and provided insights on content optimization that increased average session time by 14.5%
  • Provided user feedback and topical analysis from chatbot-generated data using NLP techniques in Python, supporting field teams in improving response strategies, AI&ML team on product improvements and content team on topical streamlining.
  • Designed digital data collection workflow for data entry by 29,000 youth to track learning outcomes for 2,50,000 children

 

Data Analyst | Pratham Education Foundation | Pune                                      

  • Conducted multiple market research surveys and FGDs to understand changes in customer perceptions regarding lockdowns and school closures during lockdowns and digital products deployed on field.
  • Finalised 5 dimensions and segment 90,000 children, using K-means clustering, based on their online engagement patterns to personalise nudges sent to improve their learning outcomes.
  • Designed a learning analytics model to include new data sources and process KPIs to monitor the change in operations and project goals during pandemic which helped in arresting the learning loss of ~60,000 children

 

Associate | Planning Department, Government of Andhra Pradesh | Vijayawada

  • Designed digital survey instruments, data collection process and training enumerators for multiple projects 
  • Examined 100+ national and state-level reports, government datasets and dashboards to identify relevant SDG indicators and gather data corresponding to 180 MoSPI and Niti Aayog indicators.
  • Authored chapters about progress on goals 8 & 9 for  “Sustainable Development Goals Status Report for Andhra Pradesh 2018”
  • Assisted in the preparation of monthly reports of 29 departments for the Chief Minister’s review meetings
  • Created questionnaires, trained 700+ enumerators, analyzed data with a team from NUS, Singapore and presented derived conclusions to the Chief Minister and Chief Secretary to audit a state-level data monitoring platform
Accomplishments
  • Co-authored a paper on Understanding Children's Behaviour in a Hybrid Open Learning Environment. Springer.(2022): 428-431
  • Presented a paper titled “The Plantation Economy of Assam: A Study on Informality and Financial Inclusion” at the conference, “India After 25 years of Economic Reforms: What’s Achieved? What’s Ahead?”  organized by Central University of Kerala
  • Co-authored a Research Study on Informality and Financial Inclusion in Assam’s Tea Gardens. Regional Development: Emerging Issues and Challenges (pp. 3-35).  Malabar Centre for Development Studies
Education

MA , Development Studies, Tata Institute of Social Sciences

 BSc, Economics, Statistics and Mathematics ,Christ University

Certificates
  • Foundations of Data Science, Google
  • Get Started with Python , Google
  • Introduction to Generative AI , Google Cloud
  • Introduction to Large Language Models, Google Cloud
  • Introduction to Responsive AI, Google Cloud
Co/Extra-curricular
  • Assisted in organizing a 2-day conclave on improving women’s economic participation (SDG 5) -in partnership with National Foundation for India
  • Member of the organizing committee of Quantonomics, 2015, under the Economics department at Christ University
  • Secured first place in Puzzles and Crosswords at Inference, 2014, fest organized by Statistics department at Christ University
  • Volunteered for multiple fests organized by Statistics and Economics departments at Christ University
  • Secured first place in Pot Pourri event at Blossoms,2014, an inter-deanery cultural fest at Christ University

Quick Look

  • Work Experience: 5.8 Years
  • Previous Roles

     Team Lead, Research and Analytics , Pratham Education Foundation

     Associate, Project/Program Management, Planning Department, Government of Andhra Pradesh

  • Function : Analytics & Data Science
    Research & Development
  • Industry/Sector: Education/Publishing
    Government/PSUs
    Non-profit/NGO
Work Experience

Lead, Analytics | Pratham Education Foundation | Pune                                       

  • Designed the overall analytics and research strategy with the co-founder and senior management to attain a 3x increase in the reach of Pratham’s digital interventions to improve learning outcomes of youth and children in rural India.
  • Led a 10-member cross functional team working on analyzing the impact of multiple interventions with a collective reach of 6,00,000 learners across 20,000 communities
  • Led the adoption of Jira and Confluence for the analytics team, leading to improved communication with the development team, resulting in 15% faster resolution of requests between teams
  • Designed an in-house access management system for ~600 users with variable permissions for 100+ PowerBI dashboards for enhanced data security and streamlining data access across teams, reducing request turnaround time by 67%.
  • Led the design of an Azure SQL data warehouse for streamlining data integration across 3 products enabling more comprehensive insights into children’s learning behaviour and assessment performance
  • Developed automated ELT pipelines to clean and store standardised aggregated data, standardizing data quality checks and shifting from monthly to weekly generation of more granular insights that informed decision-making of multiple projects
  • Mentored 5 new joiners in the team and successfully mapped them to projects based on their interest and growth prospects.

 

Senior Associate | Pratham Education Foundation | Pune                                    

  • Led the design of a new data collection and monitoring architecture under the organization's digitalization efforts, scaling operations 5X within a year through collaboration with cross-functional teams. 
  • Led training and onboarding of 350+ members on new digital data collection and monitoring systems.
  • Collaborated with development and sales teams to create user journeys and test prototypes for multiple digital products used by 2,50,000+ learners for enhanced user experience.
  • Provided inputs for user flow and features of multi-stakeholder digital product, used by 2,00,000+  students and 400+ mentors and trainers
  • Analyzed engagement trends and provided insights on content optimization that increased average session time by 14.5%
  • Provided user feedback and topical analysis from chatbot-generated data using NLP techniques in Python, supporting field teams in improving response strategies, AI&ML team on product improvements and content team on topical streamlining.
  • Designed digital data collection workflow for data entry by 29,000 youth to track learning outcomes for 2,50,000 children

 

Data Analyst | Pratham Education Foundation | Pune                                      

  • Conducted multiple market research surveys and FGDs to understand changes in customer perceptions regarding lockdowns and school closures during lockdowns and digital products deployed on field.
  • Finalised 5 dimensions and segment 90,000 children, using K-means clustering, based on their online engagement patterns to personalise nudges sent to improve their learning outcomes.
  • Designed a learning analytics model to include new data sources and process KPIs to monitor the change in operations and project goals during pandemic which helped in arresting the learning loss of ~60,000 children

 

Associate | Planning Department, Government of Andhra Pradesh | Vijayawada

  • Designed digital survey instruments, data collection process and training enumerators for multiple projects 
  • Examined 100+ national and state-level reports, government datasets and dashboards to identify relevant SDG indicators and gather data corresponding to 180 MoSPI and Niti Aayog indicators.
  • Authored chapters about progress on goals 8 & 9 for  “Sustainable Development Goals Status Report for Andhra Pradesh 2018”
  • Assisted in the preparation of monthly reports of 29 departments for the Chief Minister’s review meetings
  • Created questionnaires, trained 700+ enumerators, analyzed data with a team from NUS, Singapore and presented derived conclusions to the Chief Minister and Chief Secretary to audit a state-level data monitoring platform
Accomplishments
  • Co-authored a paper on Understanding Children's Behaviour in a Hybrid Open Learning Environment. Springer.(2022): 428-431
  • Presented a paper titled “The Plantation Economy of Assam: A Study on Informality and Financial Inclusion” at the conference, “India After 25 years of Economic Reforms: What’s Achieved? What’s Ahead?”  organized by Central University of Kerala
  • Co-authored a Research Study on Informality and Financial Inclusion in Assam’s Tea Gardens. Regional Development: Emerging Issues and Challenges (pp. 3-35).  Malabar Centre for Development Studies
Education

MA , Development Studies, Tata Institute of Social Sciences

 BSc, Economics, Statistics and Mathematics ,Christ University

Certificates
  • Foundations of Data Science, Google
  • Get Started with Python , Google
  • Introduction to Generative AI , Google Cloud
  • Introduction to Large Language Models, Google Cloud
  • Introduction to Responsive AI, Google Cloud
Co/Extra-curricular
  • Assisted in organizing a 2-day conclave on improving women’s economic participation (SDG 5) -in partnership with National Foundation for India
  • Member of the organizing committee of Quantonomics, 2015, under the Economics department at Christ University
  • Secured first place in Puzzles and Crosswords at Inference, 2014, fest organized by Statistics department at Christ University
  • Volunteered for multiple fests organized by Statistics and Economics departments at Christ University
  • Secured first place in Pot Pourri event at Blossoms,2014, an inter-deanery cultural fest at Christ University