Senior Engagement Manager | Strategic Research Insights | Chennai, India
- Spearheaded the launch of the Advanced Business Analysis Unit, transforming the team from 2 to 11 data scientists and analysts within two years, establishing it as a core driver of strategic insights for the pharmaceutical industry
- Consulted for two leading US pharmaceutical companies across five therapeutic areas, delivering high-impact, data-driven insights that optimized drug sales, marketing strategies, and performance in highly competitive markets
- Single point of contact for one of the largest US pharmaceutical companies in the epilepsy therapeutic area, driving market-defining competitive positioning and providing strategic insights to influence major business decisions
- Secured $10M in new projects by crafting compelling pitches and leading business development efforts, converting four top-tier pharmaceutical clients and expanding the company’s presence in North America
- Developed sophisticated mathematical models, dashboards, and reports using SAS, SQL, Excel, and Python, enabling marketing and brand teams to make data-backed decisions on budget allocation and strategy
- Delivered a 3% YoY sales increase by executing market mix modelling and realigning multi-channel marketing budgets, driving measurable improvements in campaign performance
- Restored market share to pre-COVID levels within six months by developing and deploying advanced regression models, achieving a rapid turnaround in client performance amid competitive pressures
Business Analyst | Novo Nordisk | Bengaluru
- Led high-impact business analysis projects in obesity, diabetes, haemophilia, and growth hormones, delivering comprehensive market analysis across the entire portfolio using retail data to drive strategic insights
- Travelled to US multiple times to present critical analysis to the VP of Commercial Effectiveness in the US, securing multiple high-value projects for the India team through data-backed, results-driven presentations
- Optimized sales force effectiveness by analysing market sales data, conducting regression analysis, segmentation, and market mix modelling to enable brand marketing teams to make informed, efficient budget allocations
- Conceptualized patient journeys and behaviour analysis across therapeutic areas using patient-level data, empowering clients to craft targeted marketing tactics and promotional strategies aligned with patient behavioural trends
- Engineered cutting-edge automated dashboards for managed markets, enabling real-time, dynamic tracking of critical interactions between physicians, PBMs, and payers. These dashboards delivered actionable insights by analyzing formulary status shifts driven by diverse marketing events, empowering brands to outmaneuver competitors with data-driven strategies
Associate | Cognizant | Bengaluru
- Spearheaded the complete design and implementation of end-to-end incentive compensation plans for the oncology and immunology brands of the world’s largest pharmaceutical company, leveraging IQVIA sales data to maximize effectiveness and alignment with business goals
- Optimized operational efficiency by automating complex procedures with SQL, delivering significant cost savings on resources while enhancing accuracy and scalability of data models
- Developed dynamic, interactive R-shiny dashboards to analyze product sales performance, empowering district managers to make data-driven decisions, boost salesforce effectiveness, and drive superior district-level outcomes