Senior Engagement Manager | Strategic Research Insights | Chennai, India
- Established and strengthened key relationships with 3 top US and UK pharmaceutical clients, managing $6M of annual business. Ensured strong partnerships across multifunctional teams to drive numerous marketing analytics projects
- Led a global team of 11 analysts and data scientists across the US, UK, and India, delivering advanced analytics and data-driven marketing consulting projects while handling end-to-end processes
- Supported global sales, brand, and marketing teams in driving product growth and targeted marketing strategies, leveraging deep industry expertise to shape client decisions and accelerate growth in alignment with strategic objectives
- Led high-impact projects in marketing analytics, competitive analysis, customer segmentation, journey mapping, forecasting, root cause analysis, KPI tracking, sales force effectiveness, campaign performance, and other scenario-based business analysis
- Leveraged data science techniques such as regression, K-means clustering, decision trees, market mix modeling, and random forest algorithms to deliver data-driven insights, empowering clients to make well-informed decisions
- Utilized advanced tools such as SAS, SQL, Python, R, and Tableau to build models, create key matrices, and present actionable insights. Delivered detailed progress reports and communicated results effectively to VP-level stakeholders
- Developed reusable AI/ML models and best practices, boosting operational efficiency, saving 3 FTEs, and accelerating project delivery through agile methodologies, resulting in enhanced client satisfaction score
- Led high-stakes pitches to CEO and VP, securing $2M in new projects and expanding the North American client base
- Mentored a team of 75 analysts, fostering a culture of collaboration and continuous improvement through regular knowledge-sharing sessions and other team building activities, driving innovation and cross-project excellence
Business Analyst | Novo Nordisk | Bengaluru
- Managed $5M of data science and business analysis projects across three therapeutic areas (obesity, diabetes, hemophilia), delivering evidence-based insights and solutions that improved market access
- Traveled to the US multiple times to present key business analyses to the VP, commercial effectiveness, securing 10+ high-value projects for the India team
- Optimized sales force effectiveness using advanced analytics, driving improved budget allocation and campaign strategies
- Developed customer journey models and interactive dashboards leveraging machine learning algorithms and patient-level data, enabling clients to implement targeted marketing and promotional strategies based on behavioral trends
Associate | Cognizant | Bengaluru
- Led the implementation of incentive compensation plans for oncology and immunology brands of the world’s largest pharmaceutical company, aligning retail sales to maximize sales force effectiveness
- Automated complex procedures using SQL, achieving 1 FTE in cost savings and boosting operational efficiency
- Developed all-in-one R-shiny dashboards for sales force analysis, enabling single-click insights generation across brands