ZoomRx (US Healthcare Consulting focused on Customer Insights) | Gurugram

Senior Consultant - Customer Insights Consulting

• Enabled a US biopharma to track the salesforce effectiveness quarterly for their ~$4B portfolio (multiple brands), recommended optimizations to their promotional strategy. Recommended key HCP segments to prioritize for salesforce allocation considering competitive spread and segment impact
• Enabled brand performance tracking for a US biopharma’s $3B portfolio (2 drugs), primarily assessing top-of-mind recall, expected share, drivers and barriers of use, and preferred patient types
• Identified gaps in HCP recognition of patient types based on risk vs. brand positioning in terms of the FDA label, recommended changes to communication strategy to enable consistent risk stratification and earlier consideration for the client brand
• Strengthened positioning for 2 drugs of a US biopharma ($3B+ revenue) by analysing 200+ physician-patient interactions and reorienting promotional strategy to focus on product knowledge gaps and patient concerns, leading to a ~15% improvement in product perception and maintenance of share for a product nearing the end of its life cycle
• Key contributor on the first commercial project leveraging a novel in-house AI tool that uses a significant dataset of promotional effectiveness data (>20M data points) to predict effectiveness of new untested messages, shortening typical research period from 2 months to a week

ZS Associates (Healthcare Consulting agency operating globally) | Pune

Associate Consultant - Consulting

• Enabled Brand teams from leading Swiss and US biopharmas to strategically track brand awareness, adoption, performance vs. competitors, identify target patients, and maintain market share for 6 blockbuster drugs across 12 markets; grew ZS account revenues by $2.5M+ annually
• Collaborated with a F500 US Pharma to devise market entry and positioning strategy for an Ophthalmology drug in the US market, achieving blockbuster sales ($1B+) within 10 months; secured $0.6M business for strategizing label expansion to new segments
• Translated patient experience into design inputs to recommend design updates for a self-use digital app tracking Multiple Sclerosis prognosis, improving outcomes for 2000+ patients globally by reducing mean time for detecting progression, enabling early intervention by months
• Enabled a Swiss biopharma’s R&D team to make go-no-go decision on clinical trial development of a CKD drug through opportunity assessment and revenue estimation. Recommended against investing in the clinical trial and reprioritizing ~$50M budget towards other promising research assets
• Drove the initiative to ensure market research compliance (GDPR and PromoMats) across all 30+ account engagements for 2 years, improving account compliance score from 3.6 to 4.8/ 5 within 6 months, and protecting ZS business worth $13M

Associate - Consulting

• Partnered with senior Principals and Managers to build and propose agile MR capabilities, selling research bundles worth $2M+ and enabling ZS Account expansion to 7+ new therapy area commercial teams within a Swiss biopharma. Designed and delivered 4 engagements, each within a sharp turnaround of 3 weeks vs. 10-12 weeks in a traditional project
• Estimated 5-year demand for a new therapy for Primary Hyperoxaluria, a rare disorder, through a combination of quantitative and qualitative approaches, considering stated use, benchmarking, and quantitative/ qualitative discounting
• Enabled identification of Initial Adopter HCP profiles to enable salesforce targeting during in-person meetings by leveraging preference and attitude data from 300+ Oncs quant surveys
• Leveraged the MomentZS tool to conduct launch tracking for an MS drug ($3B+ annual revenue) of a US biopharma, enabling early adjustments to promotional material and salesforce allocation
• Assisted with building and conducting User Acceptance Testing for a proprietary digital market research tool designed to better understand the treatment decisions of healthcare ecosystem stakeholders by creating a clinic-like simulation and enabling collaboration between specialists.

• Recognized as the ‘Client champion’ at ZS in 2021 for exemplary client management on a high-stakes workstream, especially for coordinating priorities between 2 client POCs with conflicting interests
• Participated in in-person workshops in the US with brand leadership to revise the scope of their promotional research to integrate new objectives

• BMS (Bachelors in Management Studies), St. Xavier's College, Mumbai

• As a member of the ZS Green Team Initiative, organized 2 tree plantation drives, encouraging support and participation from 100+ volunteers, planting 1000+ trees in Pune