Moon Beverages (Coca-Cola Anchor Bottler) / Delhi NCR

Manager, Finance & Supply Chain

• ▪ Owned P&L management for a ₹3,500+ Cr top line, identifying revenue and cost levers and generating a savings pool of ₹60+ Cr (~2% EBITDA improvement) over two years.
• ▪ Built an integrated planning and execution rhythm across sales, operations and procurement, supported by analytics, bringing over ₹2,000 Cr of procurement spend under structured tracking, corrective action and sharper MIS.
• ▪ Operated as an extension of the promoter and leadership office, translating leadership priorities into cross-functional initiatives across sales, procurement, manufacturing and accounting.
• ▪ Partnered with IT to deliver digital infrastructure across the company, spanning ERP, procurement and logistics tools.
• ▪ Led the procurement and backward-integration strategy for PET preforms, a key raw material at ~20% of RM cost, managing promoter-led investments, aligning forecasts with delivery, and overseeing the economics, financing and negotiations of the backward entities.
• ▪ Driving and managing key sustainability projects across the company, notably a captive 10 MW solar plant in U.P., turning it from loss-making to profitable within a year, coordinating with liaising agencies and securing the regulatory approvals.
• ▪ Represented the company across multiple external platforms, engaging The Coca-Cola Company on procurement trends, logistics and investment decisions, and fronting discussions on new projects, prospective ventures and financing partners.

Moonshot Distribution System ( B2B Distribution Startup)

Lead- Finance & Strategy

• ▪ Hired as the first employee, spearheading the setup of operations from the ground up, establishing processes and controls across every function, and overseeing the full business with eight direct reports.
• ▪ Drove 50% month-on-month growth to ₹6 Cr MRR, scaling across 5 geographies, 100+ distributors and 10,000+ retail outlets in 18 months.
• ▪ Owned pricing strategy, brand onboarding and contract negotiations; designed sales incentive policies and tracked metrics across primary, secondary and tertiary channels.
• ▪ Led crisis management as a key stakeholder, containing organisation-wide pilferage through governance and control frameworks, and steering sensitive communications through vendor, brand and large-scale workforce transitions while protecting continuity.
• ▪ Set up and ran the finance function across accounting, reconciliations, MIS and compliance, while managing HR through a rapid scale-up from 120 to 250 people in six months, spanning recruitment and payroll, and delivering the metrics, insights and presentations that helped drive key decisions at the leadership level.

HT Media- (ndian mass media company)

Assistant Manager, Financial Controllership

• ▪ Served as finance controller and business partner for four newly launched digital businesses, owning FP&A, AOP evaluation, budgeting and KPI tracking, driving process improvements, and presenting projections to senior management.
• ▪ Worked with the Ad-for-Equity (AFE) team, managing day-to-day transactions and driving valuations and business finance for assets exceeding ₹1,500 Cr; also automated SAP invoicing to save 15 man-hours a month

Medical Mom (A healthcare start up)

Co-Founder

• ▪ Co-founded a WhatsApp-first e-pharmacy for elderly and chronic-care patients, offering doorstep delivery, prescription management and order tracking across allopathy, ayurveda and homeopathy.
• ▪ Scaled to ₹5 lakh MRR on under $1,000 of capital, achieving a 90%+ reorder rate within two months, and acquired the first 100 customers on under ₹1,000 of marketing spend through a hyperlocal newspaper campaign.
• ▪ Managed every relationship end to end, from bankers, prospective investors and vendors to distributors, shopkeepers, delivery staff and customers, personally handling everything down to packing and delivery.
• ▪ Led end-to-end operations with a team of four, spanning procurement, fulfilment, cash management and brand-building, and owned the brand's identity and marketing from the ground up.
• ▪ Built B2B partnerships with retail pharmacies to open an OTC orthopaedic distribution channel, adding a second growth engine alongside the core D2C business.

• Appointed Lead of Productivity by Moon Beverages (2025) to partner with Coca-Cola India on cost-line benchmarking and efficiency.
• ▪ Elevated to a double-hat as HR Lead at Moonshot Distribution System after scaling the workforce from 120 to 250 in six months.
• ▪ Shortlisted for Shark Tank India (Season 1) with Medical Mom, clearing 2 of 3 rigorous multi-stage evaluation rounds

• Chartered Accountancy, Institute of Chartered Accountants of India 2019
• B.Com (Accounting & Finance), Indira Gandhi National Open University 2017

• Certified Lean Six Sigma Green Belt

• -Selected as a regional speaker by the ICAI Central India Regional Council for presentation and debate competitions.
• -Won laurels in track-and-field and athletics at school and ICAI level; active across cricket, football, chess and trekking.