Saksham Madaan

Saksham Madaan

Cross-functional leader with 7+ years of experience managing 50+ customer-facing sites and driving large-scale backend operations across critical supply chains. Skilled in leading data-driven business development, digital transformation, and infrastructure upgrades, unlocking significant revenue growth across the retail network and enhancing plant efficiency through enterprise technology and coordinated cross-functional execution.

Work Experience:

7.4 Years

Industry:

Energy & Utilities | Government & PSUs

Function:

Business Development | Consulting & Strategy | General Management | Operations & Supply Chain

Work Experience

Indian Oil Corporation Limited | Kolkata                                                                                                                                                                                                                                                                                                                    

  • Assistant Manager - Retail and Business Development | Howrah                                                                                                                                                                                                                                                                    
    • Strategic Growth and Business Development
      • Led market share growth strategy across 50+ retail fuel outlets on two high-volume highway corridors, leveraging benchmarking and gap analysis to identify outlet-level growth levers and driving targeted interventions that unlocked ₹120 Cr revenue via 1.5% petrol and 4.1% diesel share gain.
      • Spearheaded a strategic network expansion initiative identifying 27 high-potential locations through market segmentation, ROI modelling, and feasibility assessment, optimizing site selection under allocation constraints and unlocking ₹250 Cr+ in projected incremental revenue.
      • Drove 22% YoY volume growth and ₹50 Lakhs+ in B2B lubricant revenue through Key Account Management of fleet operators, developing a value-driven engagement model using fuel purchase insights, dealer margin restructuring, and frontline sales training to expand channel penetration.
      • Structured ancillary service contracts to launch F&B and emission testing partnerships at highway fuel stations, leading partner evaluation, commercial term design, and internal alignment—generating ₹50 Lakhs+ in annual recurring non-fuel revenue.
      • Enabled digital onboarding of fleet operators on loyalty platform across a broad dealer network, boosting platform usage, increasing digital transaction share above 50%, and enabling ₹2 Cr in downstream business value.       
                          
    • Digital Transformation & Change Management
      • Drove field pilot and feedback loop for CRM-based dealer portal across 50+ fuel stations; collaborated with IBM and internal IT to refine dealer-facing workflows and shape system design ahead of pan-India rollout to 25,000+ dealers.
      • Led the adoption of SAP-based auto-supply planning and invoicing integrated with Terminal Automation System (TAS), streamlining tank truck prioritization and loading operations to improve TAT (Turnaround Time) by 20%.
      • Orchestrated capability-building for 200+ users across 50 dealerships through 1000+ training hours during digital platform rollout, driving structured knowledge management that reduced support queries by ~30% and improved dealer satisfaction by 15% during early adoption.                                                                                                                                                                            
    • Project Management and Leadership
      • Led end-to-end rollout of 5 greenfield fuel stations by negotiating favorable lease terms and aligning cross-functional teams to fast-track statutory clearances and execute milestone-based delivery—optimizing cost and timeline adherence to unlock ₹90 Cr+ in new revenue.
      • Implemented pilot initiative with BCG as a proof of concept to revive underperforming rural fuel stations, co-designed and executed root cause–based interventions including layout redesigns and loyalty programs, delivering 15% sales uplift across targeted outlets and enabling pan-India network-wide scale-up.
      • Led ₹15 Cr flagship outlet modernization by redesigning layout and upgrading infrastructure aligned to projected demand, improving operations and delivering 50% sales growth to establish West Bengal’s top-performing fuel station.
      • Executed ₹4 Cr alternate fuel infrastructure rollout by sourcing right-sized EV suppliers for deployment at 20+ dealer sites and commissioning 2 CNG stations, driving vendor coordination, site readiness, and ESG-aligned execution.
         
  • Retail Operations Lead - Company-Owned Outlets | Kolkata                                                                                                                                                                                                                                                       
    • Sales Operations & Team Leadership - Managed ₹120 Cr+ annual business across 4 company-owned fuel stations, leading 60+ team members and driving 11% volume growth through demand-forecast-led inventory planning and targeted fleet engagement initiatives to drive service value.
    • Lean Process Improvement - Implemented Lean principles to optimize non-fuel revenue invoice generation for 100+ fuel stations handling ₹1 Cr+ in annual billing—ensuring contract compliance, reducing disputes, and enhancing financial traceability by standardizing agreements, rent structures, and SAP-based workflows.
    • Brand Marketing & Consumer Insights - Launched customer-centric branded fuel campaigns based on feedback loops and behavioral insights, driving 25% category growth and improved brand loyalty.
    • Retail Audit & Compliance Excellence - Led third-party audit compliance for company-owned retail outlets under IOCL’s Retail Transformation Project—Dhruva, achieving 100% Service Excellence and Facility Improvement scores by standardizing operations, maintaining service benchmarks, and enhancing infrastructure readiness, positioning outlets as model retail sites.
       
  • Operations Officer - Howrah Terminal | Howrah                                                                                                                                                                                                                                                                                            
    • Supply Chain Management and Plant Operations
      • Led 16-member team at Howrah terminal (1,500 TKL/year), ensuring uninterrupted fuel dispatch to 400+ retail outlets and key airports by proactively identifying and mitigating supply and safety risks through SAP-driven inventory control, dispatch coordination, and compliance-focused operations.
      • Proactively led third-party ethanol receipts, coordinating with 10+ supply points to enable 10% ethanol blending in petrol, ensuring timely supply through monthly demand forecasting.
      • Mentored a team of 10 apprentices on SAP workflows, preventive maintenance practices, safety protocols, and HR procedures, fostering operational readiness and adherence to compliance standards.
Accomplishments
  • Manjunath Award (2019, 2020) – Indian Oil Corporation Limited - Sole recipient from the Retail cadre across IOCL for two consecutive years; honored for outstanding performance in sales growth, operational efficiency, and customer experience, evaluated across 27 performance parameters.
  • Awarded two consecutive fast-track promotions for consistently exceeding performance benchmarks and delivering exceptional results, placing me in the top 5% of employees at IOCL.
Education
  • Bachelor of Technology (Mechanical Engineering), YMCA University of Science and Technology.
Certification
  • Lean Six Sigma, Green Belt, KPMG
  • Excel Skills for Business (Advanced) – Macquarie University
  • Pre-MBA Statistics – Indian Institute of Management, Ahmedabad
Extra-curricular
  • Speaker Cell Head, General Management & Leadership Club, IIM Ahmedabad - Selected as 1 out of 158 students to lead institute-wide speaker engagements and leadership sessions across PGP, PGPX, FABM & PhD programs under the General Management & Leadership Club.
  • Core Committee Member, Profile Committee, PGPX, IIM Ahmedabad - Contributed to shaping and managing external branding, cohort representation, and stakeholder engagement strategy for one of India’s most prestigious MBA programs.
  • Hindi Coordinator, IOCL Howrah Division (2017–19) - Led initiatives to increase Hindi usage at the workplace by organizing events, conducting workshops, and supporting communication efforts across departments.
  • Centre Lead- Computer Education Initiative-Bhumi NGO (2019-2022)- Spearheaded volunteer coordination and curriculum delivery for underprivileged students in Kolkata, impacting digital literacy and long-term learning outcomes.