Saksham Madaan

Saksham Madaan

Cross-functional leader with 7+ years of experience managing 50+ customer-facing sites and driving large-scale backend operations across critical supply chains. Skilled in leading data-driven business development, digital transformation, and infrastructure upgrades, unlocking significant revenue growth across the retail network and enhancing plant efficiency through enterprise technology and coordinated cross-functional execution.

Work Experience:

7.4 Years

Industry:

Energy & Utilities | Government & PSUs

Function:

General Management | Marketing | Operations & Supply Chain

Work Experience

Indian Oil Corporation Limited | Kolkata                                                                                                                                                                                                                                                                                                                    

  • Assistant Manager - Retail and Business Development | Howrah                                                                                                                                                                                                                                                                    
    • Strategic Growth and Business Development
      • Delivered 3% YoY market share growth across a 50+ site network in saturated market through partnership restructuring and prioritized facility upgrades; program-managed full-cycle execution resulting in ₹80+ Cr incremental revenue.
      • Unlocked ₹250+ Cr in value opportunity by designing a network expansion roadmap prioritizing 27 high-potential sites through demand analytics, ROI modeling, and commercial due diligence for greenfield expansion.
      • Drove 22% YoY volume growth and ₹50 Lakhs+ in B2B lubricant revenue through Key Account Management of fleet operators, developing a value-driven engagement model using fuel purchase insights, dealer margin restructuring, and frontline sales training to expand channel penetration.
      • Designed an implementation roadmap to position fuel stations as one-stop mobility solutions, conducting cost estimation, floating RFPs, drafting commercial terms and defining service warranty protocols to generate ₹0.5+ Cr annual revenue.
      • Orchestrated client engagement for fleet operators, a hard-to-digitize segment, via targeted training and structured customer interaction, driving 50%+ adoption of a loyalty platform and generating ₹2+ Cr downstream value.      
                          
    • Digital Transformation & Change Management
      • Led pilot rollout and designed scalable workflows for a CRM-based partner portal across 50+ sites, partnering with IBM; enabled enterprise-wide integration for 25,000+ channel partners.
      • Improved supply lead time by 20% across a 400+ outlet network through ERP-driven workflow automation at the central hub; demonstrated ownership from opportunity assessment to post-implementation change management.
      • Orchestrated capability-building for 200+ users across 50 dealerships through 1000+ training hours during digital platform rollout, driving structured knowledge management that reduced support queries by ~30% and improved dealer satisfaction by 15% during early adoption.                                                                                                                                                                            
    • Project Management and Leadership
      • Generated ₹90+ Cr in annual revenue by leading rollout of five new units, conducting financial and operational diligence, cost estimation, and investment evaluation to ensure project feasibility and execution readiness.
      • Drove 10% sales uplift across an underperforming rural portfolio through a multi-pronged approach including loyalty program rollout and targeted community outreach; partnered with BCG to design data-backed, segment-oriented interventions.
      • Led ₹15 Cr flagship outlet modernization by redesigning layout and upgrading infrastructure aligned to projected demand, improving operations and delivering 50% sales growth to establish West Bengal’s top-performing fuel station.
      • Executed ₹4 Cr alternate fuel infrastructure rollout by sourcing right-sized EV suppliers for deployment at 20+ dealer sites and commissioning 2 CNG stations, driving vendor coordination, site readiness, and ESG-aligned execution.
         
  • Retail Operations Lead - Company-Owned Outlets | Kolkata                                                                                                                                                                                                                                                       
    • Sales Operations & Team Leadership - Achieved 11% YoY business growth across four COCO retail units, managing full P&L and leading a 60+ member team to drive service excellence through standardized protocols and strengthen outlet brand equity.
    • Lean Process Improvement - Streamlined NFR invoicing processes across 100+ outlets through standardized agreements and workflow redesign, strengthening financial governance and operational efficiency.
    • Brand Marketing & Consumer Insights - Launched customer-centric branded fuel campaigns based on feedback loops and behavioral insights, driving 25% category growth and improved brand loyalty.
    • Retail Audit & Compliance Excellence - Led third-party audit compliance for company-owned retail outlets under IOCL’s Retail Transformation Project—Dhruva, achieving 100% Service Excellence and Facility Improvement scores by standardizing operations, maintaining service benchmarks, and enhancing infrastructure readiness, positioning outlets as model retail sites.
       
  • Operations Officer - Howrah Terminal | Howrah                                                                                                                                                                                                                                                                                            
    • Supply Chain Management and Plant Operations
      • Led 16-member team at Howrah terminal (1,500 TKL/year), ensuring uninterrupted fuel dispatch to 400+ retail outlets and key airports by proactively identifying and mitigating supply and safety risks through SAP-driven inventory control, dispatch coordination, and compliance-focused operations.
      • Proactively led third-party ethanol receipts, coordinating with 10+ supply points to enable 10% ethanol blending in petrol, ensuring timely supply through monthly demand forecasting.
      • Mentored a team of 10 apprentices on SAP workflows, preventive maintenance practices, safety protocols, and HR procedures, fostering operational readiness and adherence to compliance standards.
Accomplishments
  • Manjunath Award (2019, 2020) – Indian Oil Corporation Limited - Sole recipient from the Retail cadre across IOCL for two consecutive years; honored for outstanding performance in sales growth, operational efficiency, and customer experience, evaluated across 27 performance parameters.
  • Awarded two consecutive fast-track promotions for consistently exceeding performance benchmarks and delivering exceptional results, placing me in the top 5% of employees at IOCL.
  • Placed in the top 0.1% of 2 lakh+ candidates in the All India GATE 2017 (Mechanical) exam, demonstrating exceptional quantitative aptitude and problem-solving ability.
Education
  • Bachelor of Technology (Mechanical Engineering), YMCA University of Science and Technology.
  • Live project - Customer Insights and Variant Purchase Analysis | TVS Motors
Certification
  • Microsoft Certified : Power BI Data Analyst Associate
  • Lean Six Sigma, Green Belt, KPMG
  • Excel Skills for Business (Advanced) – Macquarie University
  • Artificial Intelligence Certificate - Deeplearning.AI
  • AWS Cloud Practitioner Training – Udemy
Extra-curricular
  • Speaker Cell Head, General Management & Leadership Club, IIM Ahmedabad - Selected as 1 out of 158 students to lead institute-wide speaker engagements and leadership sessions across PGP, PGPX, FABM & PhD programs under the General Management & Leadership Club.
  • Core Committee Member, Profile Committee, PGPX, IIM Ahmedabad - Contributed to shaping and managing external branding, cohort representation, and stakeholder engagement strategy for one of India’s most prestigious MBA programs.
  • Hindi Coordinator, IOCL Howrah Division (2017–19) - Led initiatives to increase Hindi usage at the workplace by organizing events, conducting workshops, and supporting communication efforts across departments.
  • Centre Lead- Computer Education Initiative-Bhumi NGO (2019-2022)- Spearheaded volunteer coordination and curriculum delivery for underprivileged students in Kolkata, impacting digital literacy and long-term learning outcomes.