Sanjana Ghodeshwar

Sanjana Ghodeshwar

IT engineering turned entrepreneur with over 5 years of experience across analytics, project management and strategic operations.

Work Experience:

6 Years

Industry:

Consulting | FMCG & E-Commerce | Pharmaceutical & Healthcare

Function:

Consulting & Strategy | Entrepreneurship | General Management

Work Experience

OUT:Once Upon A Time (Storytelling events company operating across Delhi) | Delhi

Founder - General Management

  • - Identified a market gap in storytelling by conducting primary research across 70+ survey respondents and visiting 10+ open mics to observe storyteller performances, audience reactions, and willingness to pay.
  • - Brainstormed and developed OUT's core offering through iterative ideation, designing a two-sided platform connecting storytellers with audiences seeking authentic artistic experiences.
  • - Recruited and managed an intern to co-develop the brand identity, including a week-long naming process that resulted in "OUT" (Once Upon a Time), and support ongoing content creation.
  • - Designed and executed 7 live storytelling events across multiple cafes, partnering with D2C brands and public speakers to introduce experiential storytelling to 200+ individuals.
  • -Owned full-stack operations from concept and event design to execution, partnerships, and social media, growing OUT's Instagram presence to 20,000+ impressions within months of launch.

SAANJH Group (Home Decor products trading venture) | Delhi

Founder - General Management

  • - Conducted 6 months of online market research and multi-city visits to evaluate gifting business ideas; Drafted a business plan to align venture goals with execution strategy and track progress.
  • - Sourced 100+ premium home décor products through wholesale channels at discounted rates; managed end-to-end inventory. Created SKUs and listed products on Flipkart to drive online sales.
  • - Designed pricing strategy (including bundling and "Buy 1 Get 1" offers) based on market rates and perceived value, selling 90% of inventory and achieving 80% profit within a 5-day sales cycle.
  • - Hired and managed labour for operations; handled business registration and legal compliance. Built P&L statements and managed expense/revenue documentation to track overall business performance.

Optum, UnitedHealth Group (A global health services and innovation organisation) | Delhi

Data Analyst

  • - Spearheaded the Quality and Ambulatory POD for a California-based hospital group, becoming SME for Measures SAM, 15+ Clinically Integrated Network Dashboards and 2 Performance Dashboard, working with US stakeholders on highly sensitive and confidential health data (PHI).
  • - Responsible for maintaining dashboards leveraged by hospitals to monitor patient health and gaps in the care journey like frequency of visits, medication compliance, and effective implementation of next steps.
  • - Owned end-to-end project management of quality POD, facilitating daily client huddles, determining T-shirt sizing, setting deadlines, resolving stakeholder queries, and coordinating across Technology, Domain, and Principal teams (US stakeholders), reducing backlog by 30% within 4 months
  • - Delivered USD 0.5M in annual savings by maintaining 95%+ on-time delivery, driving faster turnaround through root cause and impact analysis, and standardizing workflows through process documentation.
  • - Developed long-term meaningful relationships with clients which were instrumental in winning 2 follow-up engagements businesses worth $100 million.

Associate Business Analyst

  • - Drove XXL effort for CIN dashboard maintenance: created new KPIs and modified existing metrics to capture patient data accurately, reducing data defects, gaps and dashboard issues, and increasing physician incentive payouts for quality patient care by 70%.
  • - Enabled comprehensive patient health tracking and early intervention by designing 5+ new health metrics (Kidney Stones/Aqua) based on physician needs, influencing better care for millions of patients in the US; led SQL coding implementation, testing and production changes.
  • - Maintained client confidence through quick TAT (~9hrs) in addressing and resolving payment file issues on CIN Payments dashboard.
  • - Achieved 20% reduction in backlog of insurance claims within 1 month by analysing over 100 claim grievances by customers, upholding or rejecting as per the provided standard guidelines.
Accomplishments
  • -Acceptance of “The Advent of IoT Enabled Intelligent Cities for Smarter Living: A Review” in International Journal of Scientific and Technology Research, a Scopus-indexed journal, under the guidance of Dr. Anamika Khanna IJSTR in 2020.
  • -Outstanding employee for two consecutive years for exemplary performance- 5/5 in performance review owning to the contribution to the POD and responsibility held
  • - Recipient of Extra Miler and Pioneer Award for contributing beyond scope of work
Education
  • B.Tech(Information Technology), Delhi Technological University, New Delhi
Certification
  • -Digital Marketing, Google Digital Garrage
  • -M&R Foundation Level 1, UnitedHealth Group
Extra-curricular
  • Area Director at Toastmasters – Led 3 Toastmasters Club, managing 18 EC members develop membership, growth and education strategies. Achieved goals attaining SDC Award at year end.
  • Winner of International Speech Contest at club level and Runner up at division and area level, Toastmasters–Speech competition organized by Toastmasters International.
  • Runner up of Table Topics Contest, Toastmasters – Impromptu speaking competition organized by Toastmasters International –Area Level.
  • Winner of Table Topics Contest, Toastmasters – Impromptu speaking competition organized by Toastmasters International –Club Level.
  • Treasurer and Vice President, Delhi Toastmasters – Managed funds worth Rs 2 Lacs for proper functioning of the club. Handled the social media of the club, improving reach and followers by 30%.
  • Digital content creator, Instagram – Create lifestyle and fashion content.
  • Performed 5 stage plays as a theatre artist with Little Room Theatre Production, Delhi.
  • Emceed at various events including IIM-A Freshers’.
  • Won 10+ accolades from Toastmasters- Best Speaker of the month, best evaluator, best role player.