OUT: Once Upon A Time (A storytelling and events platform) | Delhi

Founder - General Management

• Conceptualized and validated a two-sided storytelling platform from scratch, conducting 70+ market surveys and 10+ field studies across open mics, translating findings into a core offering that launched to market within months.
• Designed the full event model, from theming and segment flow to storyteller onboarding, venue selection, risk management, and pricing strategy, enabling consistent execution across all events.
• Produced 7 end-to-end live experiences, including marketing hackathons where audience created UGC ad content for partnered brands, alongside curated storytelling events; served as emcee for 5 sessions, drawing 200+ attendees across the series.
• Built brand and audience growth through strategic D2C partnerships and social media strategy, driving 20,000+ Instagram impressions, while extending impact through 3 storytelling workshops reaching 100+ students.

SAANJH Group (Home Decor products trading venture) | Delhi

Founder - General Management

• Conceptualized a home-décor business venture, conducting 6 months of market research online and through multi-city visits, shaping a business plan to align venture goals with execution strategy.
• Built and scaled end-to-end operations by sourcing 100+ premium home décor products through wholesale channels, designing pricing strategy (including bundling and "Buy 1 Get 1" offers), and driving 90% inventory sell-through and 80% profit margin within a 5-day sales cycle.
• Hired and managed labour for operations; handled business registration and legal compliance. Owned P&L statements and managed expense/revenue documentation to track overall business performance.

Optum, UnitedHealth Group (A global health services and innovation organisation) | Delhi

Data Analyst

• Spearheaded the Quality and Ambulatory POD for a California-based hospital group, becoming SME for Measures SAM, 15+ Clinically Integrated Network Dashboards and 2 Performance Dashboard, working with US stakeholders on highly sensitive and confidential health data (PHI).
• Delivered USD 0.5M in annual savings by maintaining 95%+ on-time delivery, driving faster turnaround through root cause and impact analysis, and standardizing workflows through process documentation.
• Owned end-to-end project management, facilitating daily client huddles, determining T-shirt sizing, setting deadlines, resolving stakeholder queries, and coordinating across teams (US stakeholders), reducing backlog by 30% within 4 months
• Built long-term client relationships that secured $100M in follow-on business, while integrating 2 new health plans via SQL/QlikView and mentoring 3 new hires.

Associate Business Analyst

• Increased physician incentive payouts by 70% by designing 5+ new KPIs and health metrics (e.g., Kidney Stones/Aqua) and implementing them via SQL to improve patient-care measurement accuracy across CIN dashboards.
• Achieved 20% reduction in backlog of insurance claims within 1 month through quick TAT (~9hrs) in analysing over 100 claim grievances by customers, upholding or rejecting as per the provided standard guidelines.

• Review paper on IoT-enabled smart cities accepted in IJSTR, a Scopus-indexed journal.
• Recognized as top-rated employee (5/5) for two consecutive years at Optum; recipient of Extra Miler & Pioneer Award (2023).
• Led 3 Toastmasters clubs as Area Director, managing 18 executive committee members and achieving the SDC Award.

• Bachelors of Technology – Delhi Technological University | Delhi

• Digital Marketing, Google Digital Garage
• M&R Foundation Level 1, UnitedHealth Group

• Events head (PGPX) for Niche, Marketing Club of IIMA.
• Won International & Table Topics Speech Contests at club level, placing second at division and area levels (Toastmasters).
• Served as VP PR and Treasurer of Delhi Toastmasters, managing ₹2L in club funds and growing social media reach by 30%.
• Emceed institutional events, including IIM-A Freshers', and performed in 5 stage plays with Little Room Theatre Production.
• Digital content creator on Instagram (5,000+ followers), creating lifestyle and fashion content in partnership with brands.