Tata Motors Limited (Leading commercial vehicle manufacturer in India) | Bengaluru

• Senior Manager - Sales & Marketing
  • Scaled business from 200+ to 300+ crores in 3.3 years despite flat TIV by strengthening B2B sales in urban markets and expanding network coverage in rural markets, achieving 13.5% CAGR.
  • Grew pickup market share from 17% to 21% in South Karnataka by driving rural penetration through influencer marketing, tailored product fit, and rural sales team training.
  • Delivered 100+ crore B2B customized projects on time via cross-functional collaboration, enhancing client satisfaction and operational efficiency.
  • Achieved 96% lead generation by prioritizing leads and deploying multi-layered GTM strategies using CRM and digital tools.
  • Led Karnataka digital marketing, raising sales contribution from 5% to 12% by optimizing digital lead management and reducing channel cannibalization.
  • Innovated ‘Intra Vijayotsava’ BTL campaign to seed Tata Intra in rural South Karnataka, boosting brand engagement and earning national adoption.
  • Enabled higher B2B sales by implementing technology-driven, customized VMS systems tailored to clients’ logistics ecosystems.
  • Consistently ranked top 5 in South region EV sales among 42 peers since Tata Ace EV launch, demonstrating strong market traction.
  • Supported product and QFD teams by identifying key RJD and DILO customers to capture actionable product feedback, winning an award for excellence.
  • Served as SME to pilot digital transformation in channel partner ecosystem, coordinating UI/UX modifications, and delivering results within 2 months.
  • Led SME efforts to develop interactive digital product catalogue by analyzing Product-Market fit, successfully delivering within 2.5 months.
     

Ashok Leyland Limited West Bengal, Telangana & NCR & Haryana

• Senior Manager - Sales & Marketing
  • Spearheaded the delivery of 3% market share growth (April–January) by appointing dealers and orchestrating a comprehensive manpower recruitment program for channel partners across NCR and Haryana.
  • Orchestrated a reduction of customer service complaints from 46% to 8% by deploying service-on-wheels, launching bespoke localized dealer applications for complaint registration, and collaborating with R&D for radiator assembly modifications.
  • Catalyzed a growth of 25% in lead generation by identifying whitespace through PINCODE analysis and driving targeted below-the-line marketing campaigns.
  • Unlocked an incremental 23% dealer revenue via industry-first digital initiatives (Facebook, WhatsApp, Instagram marketing) to shield the sales team during the second COVID wave.
  • Expanded retail network footprint from 9 to 17 outlets by strategically appointing two new channel partners and broadening existing networks across NCR and Haryana.
  • Secured orders for 55 custom-engineered hopper dumpers by partnering with Haryana municipal bodies to co-design Swachh Bharat Abhiyan solutions, developing a first-in-class vehicle segment through a cross-functional field-needs-driven project.
  • Orchestrated a 25% reduction in dealer inventory cost with a demand-driven, time-phased inventory ordering system, decreasing batch sizes and optimizing stock rotation.
  • Enhanced wholesale market share by 4% through onboarding strategic inventory funding partners for NCR and Haryana and facilitating flexible trade advances during peak demand seasons.
     
• Deputy Manager & Manager - Sales & Marketing
  • Assigned to develop the greenfield market in North Bengal, leading the launch of Ashok Leyland small commercial vehicles and expanding the network from 3 to 8 showrooms within one year to enhance customer serviceability.
  • Improved retail finance tie-ups, achieving less than 1% delinquency by optimizing customer portfolio selection.
  • Grew market share by 5% in the second year and secured a 10% market shift via collaboration with local bus tourist providers, showcasing a superior LCV bus platform for hilly terrain performance.
  • Managed the highest turnover dealer in the country, boosting turnover from 90cr to 234cr at 17.26% CAGR and achieving 53% market share in Hyderabad.
  • Led and trained a 103-member sales leadership team, fostering a high-performance culture with consistent YoY market share growth.
  • Implemented localized dealer motivation strategy and rural influencer-based sales team, increasing rural market share from 18% to 28% in 9 months.
  • Drove 4% market share growth by collaborating with product, marketing, and logistics teams to launch AIS-compliant localized bus coaches.
  • Delivered 20% monthly business via customized B2B cross-functional projects, based on client logistics understanding.
  • Secured 165cr orders in 5 years through Telangana government collaborations on welfare scheme vehicle customizations.
  • Doubled conversion ratio from 4% to 8% by digitalizing the customer pre-sales journey.
  • Launched three new small commercial vehicle products in Hyderabad, leading to the highest footfall and booking conversions nationally.
  • Pioneered lead management via service centers in Telangana, increasing volumes by 13%.
  • Enhanced allied business sales by over 3x per vehicle through price standardization and compulsory accessories.
  • Reduced inventory holding period from 45 to 28 days by improving churn rates using FIFO and KANBAN forecasting.

• Best Trainee Award, Ashok Leyland Ltd, 2014 – Recognized for completing two high-impact projects during GET tenure.
• Young Talent Leadership Program, Ashok Leyland Ltd, 2017-2018 – Selected among top 1% (32 out of 3200) mid-level executives for leadership fast-track.
• Achievers Award FY18-19, Ashok Leyland Ltd – Topped national MS% performance in the SCV segment.
• Achievers Award FY19-20, Ashok Leyland Ltd – Achieved highest national MS% in the LCV category.
• 13 Honour Awards, Tata Motors Ltd – Awarded for excellence in cross-functional, digital transformation, and customer satisfaction initiatives (over 3.3 years).
• 6 Achiever Awards, Tata Motors Ltd – Recognized for adaptability and high-impact sales performance (over 3.3 years).

• BE, Mechanical Engineering – SSN College of Engineering, Chennai | India
• Marketing Strategy, GlobalNXT University, 3 months program as part of Young Talent Program.
• Functional Excellence Program, Great Lakes Institute of Management, 6 months program as part of Young Talent Program.

• Recruitment Secretary, Placement Committee, IIM Ahmedabad (PGPX) – Elected to lead industry engagement and recruitment strategy for the Class of 2025–26.
• Student President, Mechanical Engineering Association, SSN College of Engineering – Elected departmental leader for the academic year 2012–13.