Ogilvy & Mather, WPP (American global creative network across 83 countries) | Mumbai

Planning Director - Marketing Strategy & Planning.

• Led and converted an multi-million international strategic pitch for major global energy player, in the US West Coast market by reframing the brand from a fuel-led convenience stop to a food-first destination, unlocking a new global business stream for Ogilvy India.
• Led Maaza’s (The Coca-Cola Company) repositioning exercise, shifting the brand from a seasonal mango beverage to a year-round mango beverage; delivered highest-ever market share, +12% consumption frequency, 2Bn+ impressions, 4M engagements, 200K+ UGC videos,
• Built Sprite’s (The Coca-Cola Company) at-home meal-time ritualisation strategy for India’s 2nd-largest CSD brand, strengthening its Gen Z cultural leadership with Top 2 INSWA ranking, 4x higher views, 6.6x higher engagement than the closest competitor and 14.3% growth in Meals Occasion share.
• Led India strategy for Kenvue’s 5-country APAC Neutrogena pitch, coordinating with Singapore, China, Vietnam and Thailand teams to build the “Treat & Delay” platform and shift Retinol from corrective skincare to early preventive habit.
• Authored 2 Effie India-winning business cases for Marico, proving business impact across category disruption and regional growth: Parachute Baby engaged 18L+ mothers and activated 1,200+ doctors monthly, while Parachute Gold delivered +29% volume, +21.3% value and +2.4% penetration.

Jio Creative Labs (Creative marketing and content studio) | Mumbai

Senior Branding Strategist - Jio Creative Labs

• Campa India Relaunch: Conducted on-ground consumer immersions across Hyderabad, colleges, retailers and Tier 3/4 markets for PowerUp and Campa, translating youth behaviour, regional consumption cues and retail realities into positioning inputs, tagline direction, scripts and launch design language.
• Strategy Mentorship & Capability Building: Co-mentored 50+ MBA summer interns across strategy frameworks, consumer insight mining and campaign ideation, while supporting interviews, onboarding and capability-building for the brand strategy function.
• DreamSetGo Premium Sports Travel & Hospitality: Built positioning and digital content strategy for a nascent premium sports travel category in India, developing an 18-month roadmap across global sporting events including the Paris Olympics to drive HNI awareness, category education and premium travel advocacy.
• Multi-Category Strategic Pitches: Led end-to-end strategic pitches across F&B, beauty, sporting experiences, tourism, jewellery, finance and D2C, solving mandates across brand launches, repositioning, category entry, consumer relevance and market expansion.
• Happilo x Marvel: Built Happilo’s digital campaign architecture for its Marvel collaboration with Disney, structuring a hero launch idea and always-on content pillars to connect pop culture, fandom and mindful snacking for Indian Gen Z.

Experience Commerce, A Cheil Company (Digital marketing agency) | Mumbai

Senior Brands Strategist - Experience Commerce

• Led the digital-first India launch strategy for Brita GMBH by generating consumer insights, category trends and brand proposition inputs, while shaping the D2C go-to-market strategy and business category approach for Tier-I India.
• Crafted Fortune Foods’ vernacular digital approach across owned channels, exploring audio-led content opportunities for India through audience lifestyle mapping, category trend analysis and platform behaviour insights.
• Developed the strategic blueprint for Tata Motors’ ‘Trucking for Tomorrow’ website rejuvenation, demarcating customer journeys for 9 user types and recommending conversion-focused plug-ins to improve digital experience and lead movement.
• Extended Wipro Lighting’s digital strategy mandate into Wipro Appliances by developing positioning, value proposition and content narratives for digital platforms, strengthening portfolio-level brand storytelling.

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DY Works (Branding strategy and design consultancy) | Mumbai

Senior Strategy Manager

• Force Gurkha 4x4 Repositioning: Conducted consumer research across 5 Indian states with 300+ consumers to decode 4x4 buyer motivations, barriers, need states and post-purchase pain points, translating findings into customer journey, retention and repositioning inputs for the 2021 launch.
• IHCL Business Design Mandate: Coordinated business design work across Taj Chambers, amã Stays & Trails and Taj Machan, supporting luxury hospitality strategy, experiential branding and premium customer experience while managing daily client and cross-functional delivery.

Branding Strategist

• Playboy USA India Market Entry: Supported India market-entry strategy for Playboy USA’s Tier-I audience by contributing to market research, lifestyle trend spotting, category mapping, partnership model exploration and client sprint sessions.
• PI Industries Brand Rejuvenation: Coordinated brand rejuvenation across packaging, retail and website interventions, translating farmer-led research into brand architecture, logo refresh, packaging systems, product design inputs and repositioning cues.

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• Effie India Awards 2024 (Bronze): Authored and contributed to the only winning business case in the David vs Goliath category for Parachute Advansed Baby, using grassroots credibility and 360° integration to challenge a dominant category leader.
• Effie India Awards 2023 (Bronze): Authored the winning business case for Parachute Advansed Gold in the Beauty & Fragrance category, using culturally rooted regional insight to strengthen brand preference in Tamil Nadu.
• Best All-Rounder Student: Solo recipient from a batch of 400+ students at Amity University for excellence across academics, sports, student leadership, cultural representation, internships and campus recruitment.
• Merit-based Scholarship: Awarded merit scholarship for ranking in the top 1% of the
• undergraduate batch by CGPA during the 2017–18 academic year.

• Post Graduate Diploma in Marketing Management, NMIMS Global Access School.
• B.Tech(Biotechnology), Amity University, Uttar Pradesh.

• Nano-MBA in Applied Behavioural Science- Ogilvy Consulting

• Elected Secretary of the External Affairs, Exchange and Alumni Relations Committee, IIMA
• PGPX, leading all alumni engagement, and marketing initiatives for the IIMA AY 2026-27.
• Served as Women’s Hockey Team Captain at Amity University, leading a 15-member team for 2 years across selections, training sessions and inter-college participation.
• Served as Student Council Coordinator at Amity University, representing student interests and supporting institutional event planning, coordination and student engagement initiatives. Led the Genomics & Proteomics Club at Amity University, growing membership from 60 to 170 members in 2 years by creating new student-professor engagement formats linked to internships and academic exposure.
• Represented college in inter-university dance competitions as part of the university’s official dance society.