Ogilvy & Mather, WPP (Global marketing agency operating across 83 countries) | Mumbai

Planning Director - Brand Strategy

• ⁠ ⁠ Maaza Repositioning: Shifted Coca-Cola's Maaza from a seasonal to year-round mango beverage, delivering highest-ever market share, +12% consumption frequency, and 2Bn+ impressions.
• ⁠ British Petroleum US Pitch: Converted a multi-million-dollar global pitch, unlocking a new business stream for Ogilvy India. Later, led campaign strategy for BP's UK market.
• ⁠ GenZ Strategy for Sprite: Built an at-home meal-time ritualisation strategy, driving a Top 2 INSWA ranking and 6.6x higher engagement than the closest competitor.
• ⁠ Kenvue Neutrogena Pitch: Led India strategy for the 5-country APAC pitch, building the "Treat & Delay" platform to reposition Retinol as a preventive habit for Indian women.
• ⁠ Marico Effie Wins: Authored 2 Effie India-winning cases — +29% volume and +21.3% value growth for Parachute Gold, and 18L+ mothers engaged for Parachute Baby.

Jio Creative Labs (Digital marketing, production and content agency) | Mumbai

Senior Branding Strategist - Marketing

• Campa India Relaunch: Led on-ground consumer immersions across Hyderabad and Tier 3/4 markets for PowerUp and Campa, translating consumer insights into re-positioning, brand strategy and campaign strategy.
• ⁠ Mentoring future leaders: Mentored 50+ summer interns on strategy frameworks and pitching, market & consumer research, campaign ideation.
• ⁠ DreamSetGo Brand Strategy: Built an 18-month content roadmap across global sporting events, including the Paris Olympics, to drive HNI awareness and premium travel advocacy.
• ⁠ Multi-Category Strategic Pitches: Led end-to-end pitches across F&B, beauty, tourism, jewellery, finance, and D2C.
• ⁠ Happilo x Marvel: Built Happilo's Marvel collaboration campaign, connecting pop culture and snacking for Indian Gen Z.

Experience Commerce, A Cheil Company (Digital marketing agency) | Mumbai

Senior Brands Strategist - Digital Marketing

• ⁠ Brita GMBH India Launch: Led the digital-first India launch strategy, shaping the D2C go-to-market approach for Tier-I India.
• ⁠ Fortune Foods Digital Strategy: Crafted a vernacular digital approach across owned channels, exploring audio-led content for India.
• ⁠ Wipro Appliances Brand Extension: Extended Wipro Lighting's digital strategy mandate into Appliances, strengthening portfolio-level storytelling.

DY Works (Branding strategy and design consultancy) | Mumbai

Senior Strategy Manager - Branding

• ⁠ Force Gurkha 4x4 Repositioning: Conducted consumer research across 5 Indian states with 300+ consumers, translating findings into repositioning inputs for the 2021 launch.
• ⁠ IHCL Business Design Mandate: Coordinated business design across Taj Chambers, amã Stays & Trails, and Taj Machan, supporting luxury hospitality and experiential branding.
• ⁠ Playboy USA India Market Entry: Supported India market-entry strategy for Playboy USA's Tier-I audience through market research and category mapping.
• ⁠ PI Industries Brand Rejuvenation: Coordinated brand rejuvenation across packaging, retail, and website, translating farmer-led research into brand architecture and repositioning.

• ⁠ ⁠India Effie Awards (2023 & 2024): Authored two winning business cases for Marico, India in the David vs. Goliath and the Beauty category, leveraging cultural consumer insights to strengthen brand preference.
• ⁠⁠ ⁠Merit Scholarship: Awarded for top 1% CGPA ranking in UG.
• ⁠⁠ ⁠Best All-Rounder Student: Sole recipient among 400+ students for excellence across academics, sports, and leadership.

• ⁠ PG Diploma (Marketing Management), NMIMS Global Access School
• ⁠ B.Tech (Biotechnology), Amity University, Uttar Pradesh

• ⁠ Applied Behavioural Economics, Nano-MBA (Ogilvy Consulting)

• ⁠ ⁠Secretary of External Affairs, Exchange and Alumni Relations Committee (IIM Ahmedabad) to lead marketing initiatives, speaker events and alumni engagement
• ⁠ ⁠Women’s Hockey Team Captain (Amity University) championed 15-member team for 2 years across inter-college tournaments.
• ⁠ ⁠Student Council Coordinator (Amity University) leading interest clubs, event planning, coordination and student initiatives.