HP Inc (Global technology company delivering personal systems, accessories and printing solutions) | Gurugram, Haryana

• Country Marketing Manager - Computer Accessories
  • Increased e-commerce revenue by 6% YoY to $1.2M through improved pricing, SEO content, and campaign performance on Amazon & Flipkart
  • Launched 15+ audio and computing accessories; grew category share by 6% and improved average selling price by 10% through premium positioning
  • Led end-to-end launch strategies for gaming and non-gaming laptops across digital and retail channels, growing lead generation by 25%
  • Partnered with sales and online platforms to execute time-bound promotions during key events, increasing category sales by 10%
  • Drove a 23% uplift in conversion for the bottom 25 SKUs by optimizing catalogue images, keyword content, and user journey
  • Managed an $800K marketing budget across digital media, retail merchandising, and channel activations to maximize ROI
     

Leap (SEA’s most extensive study abroad ed-tech and fin-tech company)

• Brand Manager
  • Built brand strategy across 4 verticals and led a 5-member team to deliver digital campaigns across India, UAE, and Southeast Asia
  • Reduced customer acquisition cost by 20% and increased organic reach by 35% through targeted influencer and content initiatives
  • Launched LinkedIn campaign for refinance product; generated $400K revenue with just 1.5% ad spend through precise targeting
  • Led localized marketing for UAE market; drove 22K+ logins in 2 months through tailored messaging and market insights
  • Released Leap’s first industry outlook report with 45M+ impressions and 300+ media features across national publications
  • Partnered with product, sales, and design teams to align messaging, improve assets, and drive brand consistency
     

Bombay Shaving Company (Fast-scaling Indian personal-care challenger)

• Key Account Manager
  • Increased Myntra revenue by 60% in 2 quarters through better pricing, listing quality, and platform-specific promotions
  • Launched CRED as a new sales channel; generated ₹1M revenue within 30 days of launch
  • Improved listing content and inventory health through coordination with supply chain and design teams
• Assistant Brand Manager
  • Grew women’s razor market share by 20% through digital campaigns, targeted messaging, and product storytelling
  • Led 5 influencer campaigns generating 10M+ views; increased organic followers by 20% across Instagram and YouTube
  • Executed 20+ email campaigns with improved A/B testing; raised open rates from 0.2% to 2.1%
     

Weber Shandwick (Global reputation-building communications consultancy)

• Junior Communications Consultant
  • Developed and executed comms strategies for Boeing India and Turkish Airlines across digital and social platforms
  • Managed content and media planning for 20+ brand events; ensured consistent messaging and on-ground coverage
  • Drove 370+ media features and 2M+ livestream impressions in Amazon India PR campaign with 200+ media participants
  • Contributed to award-winning Amazon Festive Home campaign; selected Best Integrated Campaign from 50+ global entries

• Shining Star – HP 2024 - Awarded Shining Star of the Quarter (Q4 2024) for exemplary performance in improving audio accessory sales and growing market share on e-commerce platforms.
• Guest Lecturer – Digiaccel 2024 - Delivered a session on breaking into marketing careers for early professionals at Digiaccel Institute in 2024.
• Fastest Promotion – HP 2023 - Achieved the quickest promotion in HP Inc India’s history within three months of joining, based on outstanding performance.
• McKinsey NextGen Leader 2023 - Selected as a Next Generation Women Leader (APAC) by McKinsey & Company in 2023 for professional excellence and leadership.
• Global Shaper – WEF 2022 - Selected by the World Economic Forum as a Global Shaper in 2021 for demonstrated leadership and social impact.
• Amazon Campaign Award 2019 - Won Best Integrated Campaign for Amazon Festive Home (2019) from among 50+ global entries at Weber Shandwick.

• Bachelor’s in Commerce (Honors), Jesus and Mary College, University of Delhi

• Product Marketing Foundations, LinkedIn (2021)
• Advance Product Marketing Foundations, LinkedIn (2021)
• SaaS Fundamentals, NextStop (2021)

• Profile Committee Member – IIM Ahmedabad PGPX (2025–26) - Selected as part of the PGPX Profile Committee to shape incoming cohort profiles and contribute to the program’s branding
• General Secretary – Curiosus, JMC Quizzing Society - Led the official quizzing society of Jesus and Mary College (2016–17), organizing intra- and inter-college quiz events