HP Inc (Global technology company delivering personal systems, accessories and printing solutions) | Gurugram, Haryana

• Country Marketing Manager - Computer Accessories
  • Owned e-commerce P&L and category growth strategy across Amazon, Flipkart, and Blinkit; managed $800K budget and cross-functional alignment to deliver $1.2M incremental revenue, +10% AOV, and +23% conversion, expanding HP’s accessories market share.
  • Defined profession-based cross-sell and bundling strategy for computer accessories; identified high-intent cohorts and built personalised journeys, improving attach and cross-sell rates by 10% within 30 days.
  • Drove product penetration in the gaming ecosystem across retail, app, and distributor channels; implemented targeted CRM and in-store activations, raising accessory attach rate by 8% in focus segments.
  • Optimised acquisition and retention using AI-powered CRM personalisation on HP.com and app; delivered +27% AOV, +10% direct revenue, and -45% creative costs, enhancing campaign efficiency.
  • Architected go-to-market and pricing frameworks for 15+ product launches, achieving 6% category share growth and 10% ASP improvement through premium portfolio positioning and differentiated value propositions.
  • Led integrated awareness and consideration campaigns across digital, retail, and 48-campus eSports activations, boosting engagement by 35% and strengthening HP’s gaming sub-brand equity.
  • Directed multi-channel investments and partner collaborations, continuously reallocating budgets based on category performance and ROI diagnostics to sustain double-digit quarterly growth.
  • Fast-tracked to promotion within 3 months (quickest in HP India) for demonstrating strategic ownership, cross-functional leadership, and measurable business impact.
     

Leap (SEA’s most extensive study abroad ed-tech and fin-tech company)

• Brand Manager
  • Defined go-to-market strategy for UAE Test Prep market entry, shaping localized messaging and influencer-led campaigns that delivered 22K+ sign-ups within 60 days across three markets.
  • Designed a cross-sell framework converting single-product users into bundled buyers (IELTS + Leap Advantage), improving cross-sell rate by 22% and lead-to-signup conversion by 18%.
  • Built a customer segmentation model (intent, readiness, program type) to trigger contextual CRM campaigns, resulting in 2.1x improvement in CTR and 25% higher funnel conversion.
  • Optimized customer acquisition efficiency by integrating CRM, performance marketing, and organic levers; achieved 20% reduction in CAC and 35% growth in organic traffic.
  • Led a 5-member cross-functional team (design, analytics, content, growth) to accelerate experimentation velocity 3x and improve campaign turnaround by 40%.
  • Released Leap’s first Industry Outlook Report with 45M+ impressions and 300+ media features, strengthening brand authority across India, UAE, and Southeast Asia.
  • Partnered with product and sales teams to align messaging, creative assets, and customer journeys for greater impact across markets.

Bombay Shaving Company (Fast-scaling Indian personal-care challenger)

• Key Account Manager
  • Scaled marketplace revenue by optimizing pricing, listings, and platform-specific promotions; delivered 60% growth on Myntra in two quarters and launched CRED as a new sales channel, generating ₹1M in the first month.
  • Strengthened the post-purchase funnel by launching CRM journeys and refill triggers, improving reorder rate by 25% and customer lifetime value by 18%.
  • Collaborated with supply chain, design, and analytics teams to enhance listing quality, inventory health, and content accuracy across platforms
• Assistant Brand Manager
  • Executed digital campaigns and influencer activations that built the brand’s women’s portfolio; led 5 influencer campaigns (10M+ views) and grew organic following by 20% across Instagram and YouTube.
  • Implemented A/B-tested email campaigns (20+ sends) to optimize creative and copy performance, improving open rates from 0.2% to 2.1% and boosting engagement among repeat users.
  • Partnered with performance marketing and creative teams to refine targeting, messaging, and content strategy, driving better efficiency across awareness and conversion levers.
     

Weber Shandwick (Global reputation-building communications consultancy)

• Junior Communications Consultant
  • Developed and executed integrated communications strategies for aviation clients including Boeing India and Turkish Airlines, ensuring alignment across digital, PR, and on-ground channels.
  • Led PR and media outreach for Amazon India’s festive campaign, securing 370+ media features and 2M+ livestream impressions with participation from 200+ journalists.
     

• Shining Star – HP 2024 - Awarded Shining Star of the Quarter (Q4 2024) for exemplary performance in improving audio accessory sales and growing market share on e-commerce platforms.
• Guest Lecturer – Digiaccel 2024 - Delivered a session on breaking into marketing careers for early professionals at Digiaccel Institute in 2024.
• Fastest Promotion – HP 2023 - Achieved the quickest promotion in HP Inc India’s history within three months of joining, based on outstanding performance.
• McKinsey NextGen Leader 2023 - Selected as a Next Generation Women Leader (APAC) by McKinsey & Company in 2023 for professional excellence and leadership.
• Global Shaper – WEF 2022 - Selected by the World Economic Forum as a Global Shaper in 2021 for demonstrated leadership and social impact.
• Amazon Campaign Award 2019 - Won Best Integrated Campaign for Amazon Festive Home (2019) from among 50+ global entries at Weber Shandwick.

• Bachelor’s in Commerce (Honors), Jesus and Mary College, University of Delhi

• Product Marketing Foundations, LinkedIn
• Advance Product Marketing Foundations, LinkedIn
• SaaS Fundamentals, NextStop

• Profile Committee Member – IIM Ahmedabad PGPX (2025–26) - Selected to shape incoming cohort profiles; created official website showcasing student profiles
• Core member, Media and Marketing Cell, PGPX - Driving program outreach via Instagram; contributed to scripting and direction of PGPX brand film
• Member of Mentorship Cell, PGPX, supporting peers with emotional guidance and fostering resilience in a high-pressure setting
• General Secretary – Curiosus, JMC Quizzing Society - Led the official quizzing society of Jesus and Mary College (2016–17), organizing intra- and inter-college quiz events