Shruti Venkatram

Shruti Venkatram

Fintech & Market research professional with 8 years of experience, scaling business growth and strategic partnerships. Delivered $2.8M+ in banking engagements, unlocked $1.2M+ in new revenue partnerships, and drove 80% revenue growth by scaling merchant and issuer portfolios across India and Southeast Asia through data-led strategy and execution

Work Experience:

8 Years

Industry:

Banking Financial Services and Insurance (BFSI) | Consulting

Function:

Business Development | Consulting & Strategy

Work Experience

Visa Inc. (American multinational payment card services) | Mumbai

Client Consulting Manager | Business Development

  • Led projects within the Visa Consulting & Analytics (VCA) team to optimize issuer and acquirer bank portfolios
  • Drove business development efforts by building and qualifying a strategic sales pipeline, managing high value accounts and delivering net revenue growth
  • Qualified a $2M sales pipeline and closed opportunities worth $500k for one of the largest private banks in India, which included a mix of projects across Credit, Debit, Acquiring and Prepaid portfolios.
  • Selected as one of two members from a 50-member team to join a strategic working committee tasked with pitching to a major South Asian bank in collaboration with a global working group
  • Secured a $2.8M engagement with a major South Asian bank, driving credit CIF growth and market share expansion

M2P Fintech (API infrastructure company that helps banks, fintechs, and businesses embed banking, lending, and payment services into their products) | Mumbai

Associate Vice President | Business Growth & Partnerships

  • Drove adoption of M2P’s proprietary transactional banking data tool to boost spending, activation & engagement for banks
  • Mentored new joiners in the team and successfully mapped them to functional areas based on their interest and growth prospects
  • Unlocked a $1.2M new revenue opportunity by forging alternative data partnerships with Citadel and NASDAQ
  • Delivered tailored solutions and presentations to 25+ global financial institutions, closing a $100K deal with 2 large issuers

ShopBack (Singaporean E-commerce rewards platform) | Singapore

Associate Manager | Business Growth & Account Management

  • Accelerate revenue growth by 80% (Q2'23 vs Q1'23) across Singapore & Malaysia by onboarding SME and Tier 2–3 merchants, generating $90K+ in new revenue
  • Expanded Tier 1 merchant base across Thailand & Malaysia (+81% acquisition, +38% active) by spearheading sales enablement through targeted training, tools, and performance tracking
  • Launched “PayLater” in Thailand – Shop Back’s proprietary BNPL service, leading end-to-end GTM execution across cross-functional teams and payment vendors
  • Automated CRM workflows via Salesforce, cutting merchant onboarding time by 30% for 1,100+ merchants
  • Architected BNPL vertical strategy, identifying 10 high-potential industries through revenue and opportunity sizing
  • Secured regulatory compliance by leading the Monetary Authority of Singapore license submission and obtaining the Bank of Thailand foreign business license

DragonFly Market Research (Boutique Qualitative Research Firm) | Mumbai

Senior Executive | Qualitative Market Research

  • Delivered client-ready reports with actionable consumer insights across BFSI, FMCG, Auto, Beverages & Media
  • Shaped product and marketing decisions through concept testing, ad evaluation, and package testing
  • Conducted 15+ focus groups & 10+ depth interviews, overseeing end-to-end fieldwork for qualitative studies

Nielsen (Global market research & data analytics company known for measuring media consumption, consumer behavior, and retail/audience data) | Mumbai

Senior Executive | Qualitative Market Research

  • Analyzed monthly retail audit data from 40K+ stores for Unilever (Food & Refreshments) and Kimberly-Clark (Baby & Diaper), delivering insights on launch performance, anomalies, and competitor trends
  • Spearheaded the NPS brand tracking study for Vodafone, managing a 13K sample set across 12 telecom circles
  • Delivered ad-hoc research projects for Reliance Jio using Qualtrics, enabling data-driven business decisions. Independently piloted Qualtrics as a new end-to-end platform, owning field response collection, data analytics, and tabulation from start to finish
Accomplishments
  • Recognized with ShopBack’s ‘Bravos’ award or spearheading the Sales Enablement project for PayLater that directly drove Tier 1 merchant acquisition
  • Selected as 1 of 5 from a competitive pool of 200+ students for enrollment in the Nielsen Program ; a flagship training initiative designed to develop young graduates in the field of Market Research
  • Recognized with the "Simply Excellent" award by Nielsen's Consumer Insights Telecom team - the youngest recipient among a team of 20 members
  • Semi-finalist, Siam Commercial Bank Global Business Case Competition - ranked among the top teams out of 130+ global entries competing worldwide
  • Recipient of the ‘Leadership Trophy’ by Singapore Management University, awarded for dedication and contribution to the student community
Education
  • IIM A PGPX - MBA
  • Singapore Management University: Masters in Management
  • Mumbai University, HR College of Commerce and Economics : Bacherlor’s in Media & Marketing
Certification
  • Nielsen – Market Research Diploma
  • Alliance Francaise – A2 Level
  • Landmark Forum Worldwide – Member
Extra-curricular
  • Batch Representative, Councilor, IIM Ahmedabad: One of two PGPX students elected to the 62nd Students' Legislative Council (AY 2026–27), the top student government body responsible for coordinating and managing all student affairs at IIM Ahmedabad.
  • Elected Student Representative, Singapore Management University - championed the diverse needs of a multicultural batch, fostering cohesion and alignment between students and school administration
  • Selected for AIESEC's Global Voluntary Internship Programme, an international voluntary exchange initiative bringing together students from around the world to volunteer for social causes - represented the program by teaching students in rural Poland
  • Secured 1st place at Xavier's Film Festival for documentaries on female infanticide and acid attack victims, and secured 1st prize in a separate intercollegiate competition for a short ad film on child abuse