Maruti Suzuki India Limited | Deputy Manager | Ludhiana/Dehradun
- Led marketing and after sales operations for 55 Maruti Suzuki touchpoints in Punjab driving a 20% YOY increase in labor revenue from 90 Cr to 110 Cr across my dealer network
- Strategized various ATL and BTL marketing activities along with multiple vendor partners based on dipstick checks across different segments among competitors
- Designed hyperlocal marketing strategies, achieving an 82% lead conversion rate in North Zone through targeted campaigns on Google My Business Page and Meta ads
- Spearheaded nationwide digital transformation projects, including service reminder digitization, AI-driven vehicle defect identification, and Voice BOT systems, improving customer feedback collection efficiency by 30%
- Directed a team of over 200 people, including both internal and external stakeholders such as Dealer Business Partners and General Managers to ensure operational excellence
- Formulated performance-enhancement incentive schemes for channel partners, managing a ₹15 Cr yearly budget to enhance dealership operations and align them with business growth objectives
Maruti Suzuki India Limited | Assistant Manager | Dehradun
- Held the dual responsibility of Regional Training Manager and Territory Service Manager in Uttarakhand, leading the training and development of over 1200 dealer partner workforce
- Improved customer satisfaction by studying customer behavioral patterns across various segments and introducing dealer specific plans, reducing customer complaints by 60% in Uttarakhand and raising NPS from 67 to 85
- Conceptualized and executed the setup of two satellite training centers in Meerut and Dehradun, a country first initiative that served as the pilot for nationwide rollouts.
- Boosted first paid service retention by 8% across my region by executing targeted customer engagement strategies and personalized follow-up initiatives
- Streamlined service center operations by executing the adoption of service standards across multiple dealerships, resulting in a 15% reduction in lead time and improved overall service quality.