Sitaram Abhishek

Product manager with extensive experience in fintech and e-commerce. Proven track record of building 0-to-1 products and transforming ideas into scalable, high-impact solutions. Drove product vision, development roadmap, and go-to-market initiatives across multiple successful B2B and B2C launches.

Work Experience

Product Manager | CASHe | Hyderabad

13 Karat, a Peer-to-Peer lending platform

  • Led development of a peer-to-peer lending product with a 4.5+ Play store rating, and $8Mn+ transaction volume
  • Demonstrated strategic fit of the project to the CXOs, subsequently leading the planning and execution within an ambitious 3-month timeline
  • Owned end-to-end product development - led vendor selection for various services, implemented customer engagement tools and built functional teams across customer support, GTM, and sales

 

CASHe, a financial services platform

  • Crafted product strategy and drove new initiatives to evolve CASHe from a lending app to a financial services platform
  • Shaped the roadmap of the co-lending platform, onboarding 7+ NBFCs, and achieving 50% growth in loan disbursements
  • Instrumental in the development of India's first credit underwriting journey on WhatsApp and QR codes, over 3Mn+ in loans disbursed within the first two quarters of the launch
  • Led a cross-functional team to transform customer support function through AI-driven solutions, reducing re-opened tickets by 75% and social media escalations by 80%
  • Played a key role in developing an auto-approval model for loan underwriting, facilitating $125Mn+ in loans over 18 months.
  • Streamlined data pipelines using Python and SQL, and developed 30+ Power BI dashboards, consolidating metrics into a unified platform that enabled faster RCA and data-driven decision-making across the organization

 

Business Analyst | Growisto | Mumbai

Growisto, E-commerce Marketplace consulting

  • Developed a suite of analytics products for global brands selling on Amazon Marketplace to optimize sales, advertising, inventory management, and counterfeit product detection 
  • Delivered exceptional user experience, achieving and maintaining a Net Promoter Score of 9+, resulting in the successful onboarding of 12 high-value sellers within six months.
  • Partnered with sales teams to develop operational and financial proposals, delivering impactful solution demonstrations to prospective clients
Accomplishments

Progressively took on higher responsibilities, transitioning swiftly from Product Analyst to Associate Product Manager in 7 months and then to Product Manager within a year, demonstrating strong growth potential

Employee of the YearCASHe - FY'22-23 for driving several cross-functional initiatives such as hiring, employee engagement, mentoring campus hires from IITs and BITS, and fostering individual ownership within my team, alongside my core responsibilities 

Star Performer and Excellence in Project Delivery - Growisto- award for FY'19-20 for driving new value-added services that enabled the organization to expand a key account's contribution by 30%
 

Education

B.Tech, Mechanical Engineering , MGIT, Jawaharlal Nehru Technological University, Hyderabad, India

Certificates
  • Building Systems with ChatGPT API – Deeplearning.ai
  • Functions, Tools, and Agents with LangChain – Deeplearning.ai
  • Product Analytics Certification- Pendo.io
Co/Extra-curricular

Member - Profile committee at IIM Ahmedabad

GrowthX - Engaged in an exclusive community comprising the top 1% of growth leaders in the country, where I honed my expertise in diverse growth strategies encompassing acquisition, onboarding, engagement, retention, and monetization. Additionally, I crafted a comprehensive growth strategy for an FMCG Coffee brand, Sleepy Owl

Coordinator-Street Cause, Non-profit focused on women empowerment and environment; assisted 15 women in backward areas set up a sustainable paper bag business. Helped grow revenue from 0 to $12K in 12 months, by providing necessary training and finding potential buyers

Head of Organizing Committee, Managed a team of 30 in handling parallel execution of 8 events for 3 days with a footfall of 300+. Spearheaded the publicity campaign and raised participation by over 35%

Quick Look

  • Work Experience: 4.9 Years
  • Previous Roles

    Product Manager, CASHe

    Business Analyst, Growisto

  • Function : Analytics & Data Science
    Product Management/Development
  • Industry/Sector: BFSI
    Technology
Work Experience

Product Manager | CASHe | Hyderabad

13 Karat, a Peer-to-Peer lending platform

  • Led development of a peer-to-peer lending product with a 4.5+ Play store rating, and $8Mn+ transaction volume
  • Demonstrated strategic fit of the project to the CXOs, subsequently leading the planning and execution within an ambitious 3-month timeline
  • Owned end-to-end product development - led vendor selection for various services, implemented customer engagement tools and built functional teams across customer support, GTM, and sales

 

CASHe, a financial services platform

  • Crafted product strategy and drove new initiatives to evolve CASHe from a lending app to a financial services platform
  • Shaped the roadmap of the co-lending platform, onboarding 7+ NBFCs, and achieving 50% growth in loan disbursements
  • Instrumental in the development of India's first credit underwriting journey on WhatsApp and QR codes, over 3Mn+ in loans disbursed within the first two quarters of the launch
  • Led a cross-functional team to transform customer support function through AI-driven solutions, reducing re-opened tickets by 75% and social media escalations by 80%
  • Played a key role in developing an auto-approval model for loan underwriting, facilitating $125Mn+ in loans over 18 months.
  • Streamlined data pipelines using Python and SQL, and developed 30+ Power BI dashboards, consolidating metrics into a unified platform that enabled faster RCA and data-driven decision-making across the organization

 

Business Analyst | Growisto | Mumbai

Growisto, E-commerce Marketplace consulting

  • Developed a suite of analytics products for global brands selling on Amazon Marketplace to optimize sales, advertising, inventory management, and counterfeit product detection 
  • Delivered exceptional user experience, achieving and maintaining a Net Promoter Score of 9+, resulting in the successful onboarding of 12 high-value sellers within six months.
  • Partnered with sales teams to develop operational and financial proposals, delivering impactful solution demonstrations to prospective clients
Accomplishments

Progressively took on higher responsibilities, transitioning swiftly from Product Analyst to Associate Product Manager in 7 months and then to Product Manager within a year, demonstrating strong growth potential

Employee of the YearCASHe - FY'22-23 for driving several cross-functional initiatives such as hiring, employee engagement, mentoring campus hires from IITs and BITS, and fostering individual ownership within my team, alongside my core responsibilities 

Star Performer and Excellence in Project Delivery - Growisto- award for FY'19-20 for driving new value-added services that enabled the organization to expand a key account's contribution by 30%
 

Education

B.Tech, Mechanical Engineering , MGIT, Jawaharlal Nehru Technological University, Hyderabad, India

Certificates
  • Building Systems with ChatGPT API – Deeplearning.ai
  • Functions, Tools, and Agents with LangChain – Deeplearning.ai
  • Product Analytics Certification- Pendo.io
Co/Extra-curricular

Member - Profile committee at IIM Ahmedabad

GrowthX - Engaged in an exclusive community comprising the top 1% of growth leaders in the country, where I honed my expertise in diverse growth strategies encompassing acquisition, onboarding, engagement, retention, and monetization. Additionally, I crafted a comprehensive growth strategy for an FMCG Coffee brand, Sleepy Owl

Coordinator-Street Cause, Non-profit focused on women empowerment and environment; assisted 15 women in backward areas set up a sustainable paper bag business. Helped grow revenue from 0 to $12K in 12 months, by providing necessary training and finding potential buyers

Head of Organizing Committee, Managed a team of 30 in handling parallel execution of 8 events for 3 days with a footfall of 300+. Spearheaded the publicity campaign and raised participation by over 35%