Live Project| Cast Software
- Developing India & Asia-Pacific (APJ) growth strategy for Software intelligence tool of CAST Software, targeting Global Capability Centres (GCCs)
- Focused on assessing sales potential, identifying growth opportunities, designing sales coverage, and determining investments needed in the India & APJ region
Associate Director (Program and Admissions) |Stoa | Bengaluru
- Led user acquisition for Stoa's flagship program via paid ads, brand campaigns, lead magnates, and online events, generating 180k Marketing Qualified Leads (MQLs) and 60k Sales Qualified Leads (SQLs), realising INR 21 Cr in 18 months.
- Achieved 100% sales targets MoM, resulting in 800+ admissions and INR 24 Cr+ revenue within 22 months
- Counselled 500+ applicants and conducted 100+ admission webinars, achieving a 40% increase in acceptance conversion rate against set targets while demonstrating a strong commitment to meeting sales goals.
- Managed INR 5 Cr annual marketing budget, executed 100+ online events per year, resulting in a 30% contribution to annual revenue; achieved a steady 10x increase in average audience within 6 months
- Increased middle-of-funnel conversions by 25% by creating new acquisition channels such as outbound marketing, profile evaluation events, & offline branding initiatives
- Implemented a robust reporting framework complete with live dashboards and regular analysis, enabling faster data-driven decision-making for founders and C-suite
- Conceptualized & launched a new marketing & growth program category in 60 days by leveraging user feedback to derive actionable insights, allowing the company to hit revenue goals
- Digitally transformed the sales process by introducing CRM/martech tools (Hubspot, Sales Navigator, Calendly, Wati, Exotel), thereby enabling streamlined operations
- Devised a comprehensive sales strategy, including designing the incentive structure to assemble, train, and lead a cross-functional team of 20+ professionals
- Implemented company-wide marketing attribution tracking using UTMs, reducing unknown traffic from 80% to 20% in 8 months, improving lead quality
- Negotiated strategic partnerships with Spotify, Rabbit Hole, and Digital ROI to execute impactful brand campaigns, resulting in a 126% increase in brand awareness through organic search
Senior Manager, Partnerships | 3.2.1. Education Foundation Education Foundation | Bengaluru
- Secured 50+ strategic partnerships, exceeding the team target by 17%, while maintaining 100% retention over 3+ years
- Developed and scaled a national-level program from pilot phase, driving cross-functional collaboration and benefiting
10,000+ users across the region - Achieved a 100% collection rate by ensuring strong payment compliance from clients, leading to full revenue realization and
supporting consistent financial growth - Received recognition for collaborating with the state government to onboard and upskill 40+ institutions in Maharashtra
onto a digital platform during COVID
Teaching Fellow |Teach for India | Delhi
- Enhanced literacy levels by 4-grade equivalents for 100+ participants by implementing innovative training methods and
fostering an environment of growth, empowerment, and continuous learning - Led community engagement initiatives to boost retention, raising participation rates from 70% to 86% over two years by
fostering strong stakeholder relationships - Led Prayogshala, a TFI initiative, overseeing program design, operations, and digital strategy for 500+ participants while
driving cross-functional stakeholder engagement and managing resource acquisition to meet program goals - Recruited and placed 100+ volunteers across 50+ locations within one month, optimizing resource allocation and meeting community needs