
Sreejeeta Bose Paul
Versatile generalist with 5+ years of experience driving growth for India’s top consumer-tech firms with expertise in category management, operations, and business development. Proven track record in driving market expansion, product development and process excellence by leveraging data-driven insights and cross-functional stakeholder management in fast-paced environments.
Work Experience:
5.6 Years
Industry:
FMCG & E-Commerce | Technology
Function:
Consulting & Strategy | General Management | Operations & Supply Chain
Work Experience
Delhivery | Bangalore
- Senior Manager - Strategy
- Increased revenue by 30% for a ₹40 Cr SBU through category expansion, pricing strategies, and loyalty programs.
- Boosted new user acquisition by 30% through optimization of advertising spend and customer targeting on digital platforms.
- Conducted customer funnel analysis and optimized user journey to improve user conversion on the Delhivery app by 15%.
- Improved customer NPS by 20% through automated response systems, and standardized customer support SOPs for agents.
- Scaled consumer international shipping revenue by 5x in 3 months by owning product development and operationalization.
Urban Company | Bangalore, Hyderabad
- Senior Manager- Business
- Scaled revenue by 25% for a 24Cr+ category by new product development through user research and industry benchmarking.
- Raised profitability by 10% for Salon, by shutting down underperforming categories and shifting users to premium categories.
- Revamped service design for 50Cr+ category through user research and product development, boosting user retention by 5%.
- Spearheaded launch of 7+ SKUs for Men's Grooming through user research and A/B testing.
- Category Manager - Business
- Led a 15-member team to supervise the performance of ~1000 professionals, contributing to ~2 Cr monthly revenue.
- Revamped training modules for 1000+ partner base, reducing training cost by ~30%.
- Increased partner earnings by 20% for a 1000+ partner base through enhanced supply efficiency and demand matchmaking.
- Reduced supply onboarding costs by 20% for 24+ category through ideation and scale-up of partner ambassador programs.
Zomato | Kolkata
- Business Analyst
- Negotiated strategic exclusivity agreements and acquired 250+ clients, increasing market share of Kolkata by ~10% in a year.
- Improved cataloguing quality on the app for 200+ restaurants, leading to a 10% improvement in user conversion for the portfolio.
- Launched online grocery delivery via brand-owned dark store model with top FMCG brands, generating 1.8cr annual revenue.
- Improved revenue by ~1 Cr with a 15% AOV increase through higher-value cart strategies for a 150+ restaurant portfolio.
- Generated 0.7 Cr annual ad revenue for the platform through customised performance campaigns for the client portfolio.
- Reduced platform-funded discount spend by 45% for the portfolio through customer segmentation and targeting models.
Accomplishments
- Fast-tracked promotion to Senior Manager within 18 months for exemplary performance at Urban Company
- Recognised by Zomato for the launch and scale-up of 2 new Business Units (Grocery and Alcobev) in 3 months
- Awarded by Hansraj College for contributions in photography for the college as President of photography society.
- Received the Anundoram Borooah Award from the Assam Government for securing a Distinction in Class X (top 1 percentile)
Education
- Bcom (Hons), Hansraj College, Delhi University, India
Certification
- Lean Six Sigma, KPMG
- MySql (Beginner) Certification, Urban Company
Extra-curricular
- Selected member of Profile Committee (15/157) for the PGPX ’26 cohort of IIMA, responsible for resume verification
- President, Photography Society of Hansraj College| Set up revenue streams for 30 member club, organised 15+ events in 3 years
- Vice President, Culinary Arts Society | Organised DU's inaugural Food Fest with a 40 member team, drawing 8,000+ attendees.
- Social Impact Volunteer – Volunteer teacher for children (3-8 years) under the “Knowledge for All” initiative by Umeed (2016).
- Awarded Diploma in Fine Arts (Painting) by Pracheen Kala Kendra, Chandigarh after 5 year training.
- Awarded Diploma in Classical Music by Bhatkhande Sangeet Vidyapith, Lucknow after 4 year training