Sreejeeta Bose Paul

Sreejeeta Bose Paul

Versatile generalist with 5+ years of experience driving growth for India’s top consumer-tech firms with expertise in category management, operations, and business development. Proven track record in driving market expansion, product development and process excellence by leveraging data-driven insights and cross-functional stakeholder management in fast-paced environments.

Work Experience:

5.6 Years

Industry:

FMCG & E-Commerce | Technology

Function:

Consulting & Strategy | General Management | Operations & Supply Chain

Work Experience

Delhivery | Bangalore

  • Senior Manager - Strategy
    • Increased revenue by 30% for a ₹40 Cr SBU through category expansion, pricing strategies, and loyalty programs.
    • Boosted new user acquisition by 30% through optimization of advertising spend and customer targeting on digital platforms.
    • Conducted customer funnel analysis and optimized user journey to improve user conversion on the Delhivery app by 15%.
    • Improved customer NPS by 20% through automated response systems, and standardized customer support SOPs for agents.
    • Scaled consumer international shipping revenue by 5x in 3 months by owning product development and operationalization.
       

Urban Company | Bangalore, Hyderabad

  • Senior Manager- Business
    • Scaled revenue by 25% for a 24Cr+ category by new product development through user research and industry benchmarking.
    • Raised profitability by 10% for Salon, by shutting down underperforming categories and shifting users to premium categories.
    • Revamped service design for 50Cr+ category through user research and product development, boosting user retention by 5%.
    • Spearheaded launch of 7+ SKUs for Men's Grooming through user research and A/B testing.
  • Category Manager - Business
    • Led a 15-member team to supervise the performance of ~1000 professionals, contributing to ~2 Cr monthly revenue.
    • Revamped training modules for 1000+ partner base, reducing training cost by ~30%.
    • Increased partner earnings by 20% for a 1000+ partner base through enhanced supply efficiency and demand matchmaking.
    • Reduced supply onboarding costs by 20% for 24+ category through ideation and scale-up of partner ambassador programs.
       

Zomato | Kolkata

  • Business Analyst
    • Negotiated strategic exclusivity agreements and acquired 250+ clients, increasing market share of Kolkata by ~10% in a year.
    • Improved cataloguing quality on the app for 200+ restaurants, leading to a 10% improvement in user conversion for the portfolio.
    • Launched online grocery delivery via brand-owned dark store model with top FMCG brands, generating 1.8cr annual revenue.
    • Improved revenue by ~1 Cr with a 15% AOV increase through higher-value cart strategies for a 150+ restaurant portfolio.
    • Generated 0.7 Cr annual ad revenue for the platform through customised performance campaigns for the client portfolio.
    • Reduced platform-funded discount spend by 45% for the portfolio through customer segmentation and targeting models.
Accomplishments
  • Fast-tracked promotion to Senior Manager within 18 months for exemplary performance at Urban Company
  • Recognised by Zomato for the launch and scale-up of 2 new Business Units (Grocery and Alcobev) in 3 months
  • Awarded by Hansraj College for contributions in photography for the college as President of photography society.
  • Received the Anundoram Borooah Award from the Assam Government for securing a Distinction in Class X (top 1 percentile)
Education
  • Bcom (Hons), Hansraj College, Delhi University, India
Certification
  • Lean Six Sigma, KPMG
  • MySql (Beginner) Certification, Urban Company
Extra-curricular
  • Selected member of Profile Committee (15/157) for the PGPX ’26 cohort of IIMA, responsible for resume verification
  • President, Photography Society of Hansraj College| Set up revenue streams for 30 member club, organised 15+ events in 3 years
  • Vice President, Culinary Arts Society | Organised DU's inaugural Food Fest with a 40 member team, drawing 8,000+ attendees.
  • Social Impact Volunteer – Volunteer teacher for children (3-8 years) under the “Knowledge for All” initiative by Umeed (2016).
  • Awarded Diploma in Fine Arts (Painting) by Pracheen Kala Kendra, Chandigarh after 5 year training.
  • Awarded Diploma in Classical Music by Bhatkhande Sangeet Vidyapith, Lucknow after 4 year training