Subhasri Sengupta
Retail sales and business development leader with 10+ years at Indian Oil Corporation Limited, carrying direct revenue and market-share ownership across B2B and B2C fuel markets of ~₹2,500 Cr. Have managed 50+ channel partners, opened greenfield territories end-to-end, and closed high-value institutional accounts. Brought new-product launches, fleet loyalty and EV/CNG go-to-market strategies, also have plant operations foundation connecting demand generation to supply reliability.
Work Experience:
10.6 Years
Industry:
Energy & Utilities | Government & PSUs
Function:
Consulting & Strategy | General Management | Marketing
Indian Oil Corporation Ltd.
Divisional Office Manager
- Owned a ₹2,500 Cr annual revenue territory in the Mumbai city hub - India's most competitive multi-brand fuel market and delivered 1.5% petrol and 2.1% diesel market share gain against private and PSU rivals in a flat-demand market.
- Ran the dealer channel across the hub: territory-wise volume targets, scheme and pricing rollouts, and a monthly performance
- review cadence that lifted throughput at under-performing outlets.
- Built the forward growth pipeline by leading site scouting and business-case approval for new outlets and EVCS/CNG
- infrastructure, converting saturated-market whitespace into committed network additions.
- Steered key modernisation projects at high-footfall outlets to defend premium-fuel share and improve customer experience at the forecourt.
Manager – Retail Sales
- Grew the bulk diesel business in South Bengal's fishing-trawler belt to 80% market share on ₹1,000 Cr annual turnover,
- holding the account base against sustained price-led attack from private marketers and grey-market supply.
- Authored a 5-year network expansion blueprint from demand mapping and competitor whitespace analysis; shortlisted 27
- high-potential sites with a projected ~₹500 Cr revenue addition, adopted as the divisional growth plan.
- Delivered 5 greenfield fuel stations end-to-end - land acquisition, dealer selection, statutory clearances and commissioning, creating permanent new demand nodes in previously unserved catchments.
- Conceptualised and commissioned India's first floating petrol pump, unlocking an unserved trawler-operator segment by
- solving for fuel access and quality at the point of demand; a national-first that generated significant brand visibility for IOCL.
- Partnered with local police and administration to curb illicit cross-border diesel inflow in the 24 Parganas belt, recovering
- volumes lost to the informal market.
Assistant Manager – Retail Sales
- Managed a 50+ outlet dealer network across the Kolkata market and added new high-volume channels contributing ₹400 Cr in annual revenue.
- Won and serviced West Bengal Government depot supply through Covid when competitors could not deliver - a ₹180 Cr
- annual institutional account secured on service reliability rather than price.
- Led go-to-market for the XP100 premium petrol launch alongside EV charging, solarization, forecourt automation and N2 air rollouts, building the premium and alternate-energy mix in the territory.
- Spearheaded the XTRAPOWER fleet loyalty programme to acquire and lock in B2B fleet customers, converting transactional buyers into contracted, repeat volume.
- Delivered sustained growth across the full portfolio - petrol, diesel, XP95/100, lubricants and Diesel Exhaust Fluid - through outlet-level target setting, dealer capability building and cross-sell of premium and non-fuel categories.
Assistant Manager – Paharpur Lubricants Plant
- Executed ₹165 Cr modernization tenders, negotiating scope and terms with vendors and commissioning advanced filling lines and supporting infrastructure.
- Ensured a seamless transition to the new facility with no interruption to lubricant supply, protecting order fulfilment for the
- regional distributor and sales network.
Operations Officer – Budge Budge Lubricant Plant
- Directed a 30-member maintenance team and achieved 100% utilization of annual CAPEX alongside zero reportable
- incidents across 18 months.
- Managed 15+ Annual Maintenance Contracts and cut plant downtime by 30%, improving on-time dispatch reliability to the
- lubricants sales channel.
- National Suggestions Scheme Award (2022): Highest number of implementable solutions contributed nationally.
- Manjunath Award (2020 & 2021): Recognized for exceptional performance in Retail Sales at IOCL.
- Shrishti National Award (2018): Best Idea for Technology Adoption.
- Shrishti National Award (2016): Most Innovative Process Improvement.
- Project Lakshya: Special Recognition for outstanding contribution to a pan-India operations improvement initiative with A.T. Kearney.
- Special Recognition for Extraordinary Bravery: Successfully managed a critical retail outlet fire crisis while coordinating with government, local stakeholders, and media.
- B.Tech (Electrical Engineering) – NIT Durgapur (Silver Medalist)
- 1. Lean Sigma Green Belt certification by KPMG
- 2. Cutting Edge Training by Indian Oil
- 3. Excel Skills for Business: Advanced – Macquarie University
- First Division with Distinction in Bharatanatyam; awarded the title "Sangeet Bivakar" (7th year) by Bangiya Sangeet
- Parishad - 18 years of formal training with multiple stage performances.
- Fourth-year certificate holder in Fine Arts and third-year certificate holder in Vocal Classical Music & Rabindra Sangeet,
- Prachin Kala Kendra; self-taught guitarist for 7 years.
- Active in strength and endurance training, including powerlifting and half-marathon running.