Market Insights Manager, Sales & Marketing | Tata Motors Passenger Vehicles Ltd. | Mumbai
- Drove product enhancements and go to market strategies for ~10 product lines (EV and ICE models) through market research studies such as New Feature Assessment, Customer - Acceptor Rejector and Customer Segmentation.
- Led a comprehensive Brand Health Track study to diagnose performance gaps in the Punjab region, leading to a 30% increase in Net Promoter Score and a 7% boost in brand consideration through data-driven marketing interventions.
- Provided actionable customer insights and competitive feature analysis, shaping a first-in-class product and launch strategy that resulted in the new variant achieving ~30% of the total sales for the product line.
- Managed a team of 20+ research managers during Auto Expo 2023 for customer-focused prototype evaluation of models such as Avinya and Curvv. Also conducted sentiment analysis using social media listening, providing strategic insights for brand positioning around the event.
- Led a high-stakes prototype evaluation (Tata Avinya concept car) at a major industry expo, managing a 20+ person team under tight timelines. Ensured smooth study execution and delivery of key insights while maintaining an engaging event for audiences and media.
- Delivered critical customer intelligence and competitive feature assessments, directly influencing the product-feature alignment and launch strategy for the Altroz iCNG.
- Utilized social media insights from closed auto forums and expert groups, including Team-BHP and Automotive India to conduct sentiment analysis, shaping brand positioning and enhancing product appeal for target audiences.
- Managed end-to-end project design and execution by drafting RFPs (Request for Proposals), overseeing vendor selection, and ensuring projects were delivered on time and within budget, with a total outlay of ₹10 crore.
- Acted as the single point of contact for cross-functional collaboration with Sales, Product, Design, and Engineering teams for competition analysis, technology introduction, and market expansion into new segments.· Served as primary point of contact for Market Research, collaborating with Sales, Product Planning, Design, and Engineering teams on competition analysis, consumer behaviour insights, and journey mapping.
- Spearheaded the creation and deployment of a PowerBI dashboard, providing instant, regular data visibility into sales and marketing performance, reducing manual reporting effort by 95%.
Regional Coordinator-Customer Care | Tata Motors Ltd | Mumbai
- Devised a 3-year service centre growth plan based on the customer flow analysis, resource utilization, and competitor insights leading to YoY network expansion of 10% from 350 to 440 locations.
- Created detailed dashboards for vehicle breakdown analysis and efficient resource allocation, strategically deploying service teams in breakdown hotspots that resulted in reduction in resolution time by ~2 hrs.
- Analyzed customer satisfaction scores across all states in the Western region, identified gaps, and targeted actions for underperforming workshops, boosting overall satisfaction score by 3%.
- Oversaw workshop readiness for transition to BS6 emission norms, ensuring tool and infrastructure upgrades while tracking technicians' skill development training.
- Conducted safety audits including technical and environmental compliances for the service centres across the region, ensuring critical parameters are in place.
- Represented the Western region Customer Care team during internal and external process audits such as IATF / ISO and TBEM (Tata Business Excellence Model).
- Led Shiksha mission (Technician computer literacy program) and trained 300 workshop technicians in Western Region - Customer Care division.
Graduate Engineer Trainee, Customer Care | Tata Motors Ltd | Delhi
- Effectively managed a team of technical and non technical staff for the upkeep of 100 CNG buses fleet of Delhi Transport Corporation (DTC).
- Contributed to achieve lowest ‘Cost per km’ of Rs. 4.5 per km for the entire fleet among 24 bus depots of DTC with zero vehicle off road penalty.
- Led an initiative to extend engine alternator lifespan by identifying root causes of premature part failure, implementing corrective actions, and delivering training for field teams, resulting in cost savings of ~4 lacs across 5 depots.