Market Insights Manager | Tata Motors Passenger Vehicle Ltd | Mumbai
- Tailored customized studies such as New Feature Assessment, Price Testing, Acceptor Rejector, Customer Segmentation, Brand Health Track, and other research endeavours to drive product-market fit and competitive analysis.
- Solicited customer feedback and refined Avinya, Curvv, and Sierra prototype models through product evaluation clinics and through customer engagement during Auto Expo 2023.
- Conducted ‘Bangladesh Consumer Understanding Study’ and delivered actionable insights to the International Business team based on customer archetypes.
- Provided valuable insights on CNG customer preferences and conducted Baleno feature assessments, contributing to the product planning and launch strategy of the Altroz iCNG.
- Managed agency relationships, oversaw the market research budget and coordinated the research calendar to ensure the delivery of high-quality outputs.
Regional Coordinator-After Sales Service | Tata Motors Ltd | Mumbai
- Devised a 3-year plan for network expansion basis the current vehicle inflow, vehicle per bay per day load of the workshops and scope of expansion.
- Created dashboards for vehicle breakdown analysis and planning for efficient resource utilization in workshops. This contributed to reduce vehicle turnaround time by upto 2 hrs for few States.
- Analysed and closed gaps on customer feedback for product / non - product issues, after sales performance indicators and dealer profitability.
- Led Shiksha mission (Technician computer literacy program) and trained 300 workshop technicians in Western Region - Customer Care division.
GET | Tata Motors Ltd | Mumbai
- Effectively managed a team of 100 technical and non-technical staff responsible for the upkeep of LPO1623 CNG buses in Delhi Transport Corporation depot.
- Contributed to achieve lowest ’Cost per km’ of Rs. 4.5 per km for the entire fleet among all the bus depots.
- Undertook a project for Enhancing engine alternator life which helped in reducing cost of repair by 4 lacs and achieving a life of 10000 kms on average. Conducted technical analysis to identify the causes of premature part failure, diagnosed faults, resolved issues, and provided field team training.