Product Success Manager | Sprinklr | Gurugram
- Managed a $2.5M portfolio, focusing on customer engagement and upsells, improved customer happiness scores Quarter on Quarter, maintaining 95%+ retention over 18 months, leading to $1M in revenue
- Collaborated with engineering and product teams by understanding customers’ pain points and converting business requirements into technical requirements to develop innovative features, increasing adoption of crucial AI features by 50%
- Designed customer-centric plans to launch the latest features, understanding product development lifecycle, from product discovery and ideation to launch, ensuring smooth adoption while maintaining a 100% demo rate for personal book of business
- Utilized agile frameworks for Fortune 500 companies to scale their digital marketing efforts, by understanding complex business requirements for their social media efforts, improving operational efficiency by 30%
- Directed world’s biggest sporting event’s social media ad operations, introducing new automated business processes via realtime reporting and AI driven ad automation to analyse and optimize growth, generating $500K in value for client
- Spearheaded Proof of Concept projects with prospective clients, collaborated with sales team to close a complex deal with world’s leading airline by creating solutions based on complex requirement, winning a $1.5M contract deal
- Optimized campaign performance on ad channels such as Facebook, Instagram, LinkedIn, Snapchat, TikTok, Pinterest etc. using AI based automation and data driven insights to improve return on ad spend (ROAS) by 20%
- Integrated web analytics tools into Sprinklr to improve real-time reporting and decision-making by saving 20 min/day
- Led transformation management initiatives, conducting internal knowledge transfer sessions about new features and creating frameworks for feature adoption, enabling planning for 6 months in advance which improved team productivity by 15%
Manager – Business Strategy | Merkle Sokrati - Dentsu | Pune
- Led technology-driven performance marketing efforts for 10+ clients across industries such as Retail, BFSI, EdTech and OTT, redefining marketing strategies to increase efficiency, increasing budgets by 2x while improving ad performance by 15%
- Managed a team of 15 individuals and planned personal development paths for 7 team members, growing team size by 3x
- Oversaw $1M+ in social media advertising accounts, ensuring precise execution and delivering results with attention to detail in every aspect of account management
- Fostered partnerships with industry giants like Meta and Pinterest, contributing to Merkle Sokrati's elevation to premier partner status
Senior Business Analyst | Merkle Sokrati - Dentsu | Pune
- Led consumer behavior analysis projects, improving ad performance by 15-20%, demonstrating a creative approach to comprehending consumer insights
- Scaled ad operations for India's top ed-tech brand by 3x using go-to-market strategies and expanding to 15 new geographies
- Expanded ad operations for E-commerce brands in the ethnic wear space post the COVID lockdown. Helping the brand in its digital transformation journey, leading to 4x higher budgets
- Trained team members in root cause analysis (RCA), touchpoint analysis, and A/B testing, helping optimize ad operations, reflecting creative problem-solving and attention to improving processes
Business Analyst | Merkle Sokrati - Dentsu | Pune
- Revamped creative and audience strategies using a data-driven approach to increase click-through and conversion rates by 20%
- Provided strategic business insights using Google Analytics and Appsflyer, increasing ad spends by over 30% month-on-month
- Boosted Click-through rates and Conversion rates by 10% on average by regularly revamping the creative strategies and updating audience strategies
- Delivered advertising performance for E-commerce, BFSI, and OTT verticals across social media channels such as Facebook, Instagram, Linkedin, and Snapchat