Associate Solutions Leader, Product Management \ Brane Enterprises Private Limited | Hyderabad
Drove B2B product charter, analyzing client needs, gathering detailed requirements, creating product roadmaps, iterated designs, and creating wireframes while coordinating with design and testing with tech teams. Bridged business needs and technical solutions to meet client expectations in product development on an AI-based no-code platform.
- Developed a platform for US-based clients, leading to the digital transformation of their underwriting system, automating 80% of the underwriting process, and reducing cost by 90%
- Designed an E-commerce platform for a Mexico-based client that included Supply Chain Management, Point of Sale, and Customer Retention Management modules and is estimated to reduce variable cost of doing business for the client by 40%
- Conceptualized an E-Commerce retention marketing platform that drives repeat shopper sales with connected solutions for reviews, SMS, email, loyalty, and subscriptions
Manager, Strategy and Product | Sharechat Mohalla Tech Private Limited | Bengaluru
3.5+ years of experience of building & executing digital marketing strategies to enhance customer experience, improve user retention and engagement, and build a hyperlocal creator community. Led a team of 40 individuals across 15 Indian languages to set up strategy & roadmaps for consumer retention. Got promoted from Associate Manager to Manager in <2.5 years.
Product Improvement and Management:
- Conducted user surveys and interviews and based on the feedback, led the project to introduce an in-app audio chat feature called Chatroom, currently one of the most used features in India
- Collaborated with Data Science team to conduct A/B experiments to optimize position of tags & posts on explore page
- Drove experiments with product team to improve first feed for new users that increased retention by 5%
- Removed system inefficiencies in the automated notification sending system to improve notification click-through rate (CTR) by 30% and delivery rate by 15% by rolling out multiple A/B experiments on notification UI, content, volume, user journeys.
- Analyzed A/B test to launch a new video player leading to 30% rise in engagement & 3X increase in followers per creator
User Engagement and Retention:
- Conceptualized a plan to re-engage dormant & inactive users, implemented it & improved engagement per view by 5%
- Enhanced user experience & increased content diversity by 10X in a quarter that increased 1-month retention by 3%
- Designed onboarding journey & improved key funnels that increased wk-1 retention by 10% & notification CTR by 40%
- Introduced a gamified incentivization process of badges that increases users’ creator activity on the platform by 20%
- Streamlined the news-breaking process and decreased its TAT to 4 minutes that improved click-through rate of trending tags by 12% and time spent per user in trending tags by 18
Electronic Design Engineer | SEDEMAC Mechatronics | Pune
- Designed, maintained, troubleshot & worked on the evolution of hardware product variants under SEDEMAC's product lines