Times Internet Limited, Noida | Executive, Project Management
- Key contribution to a revenue growth of US$ 2Mn by ensuring effective execution and timely delivery of marketing campaigns for F500 clients as Campaign Manager across sectors including IT & ITeS, Government, BFSI, Retail, and Automotive
- Led delivery of over 150 digital and experiential media campaigns in collaboration with nationwide Strategic Business Units at Bennett Coleman, creating value for 30+ brands and helping them connect with their customers in a more organic way
- Executed Go-To-Market strategy for a tech start-up as an exclusive media partner, designing and deploying display and digital media campaigns to generate a pipeline of 50+ high-quality leads while establishing strong brand recognition from the ground up
- Spearheaded operations and delivery of a bespoke sector-specific networking event for Rockwell Automation, helping create a US$ 30Mn sales funnel and driving substantial business opportunities for the client
- Led a year-long multimedia campaign with Senior Officials at Dubai Government’s Department of Economy and Tourism to promote Dubai as the world’s leading Business Hub to Indian Businesses, achieving unprecedented levels of digital user engagement
- Mentored a batch of 6 Management Trainees and Junior Associates, while working closely with the Learning and Development Team to design a custom training curriculum, reducing induction time by ~20% to address immediate business needs
- Developed and implemented performance evaluation metrics for Interns and Management Trainees, conducting a preliminary evaluation based on these metrics at the end of their tenure.
- Built and nurtured high-value relationships with partner brands, turning initial collaborations into long-term relations that delivered sustained value and growth for both sides.
Leo Burnett, Gurugram | Brand Services Associate, Account Management
- Piloted the launch of 3 insurance products within a span of 15 months as Creative Partner to a major insurance provider, building a phased marketing plan with branding collaterals and propelling the brand’s blue ocean strategy to capture underpenetrated markets
- Achieved a 15% increase in digital brand engagement for a major Indian Airline through a cross-channel marketing strategy campaign, including digital and print media, by collaborating with the digital arm of Leo Burnett
- Developed customer journey maps for multimedia campaigns for brands such as Popeyes, Times News Network, optimizing engagement across all consumer touchpoints to enhance overall campaign effectiveness
- Led comprehensive Market Positioning Analysis to assess the competitive landscape, ensuring that our client communication strategies were both effective and distinctive
- Partnered with analytics team to conduct social media sentiment analysis, identifying key discussion drivers and trends, and leveraging insights to craft strategic communication that improved brand perception and alignment with audience expectations
- Managed internal operations for multiple business pitches, collaborating with strategy and creative teams to bridge the gap between the client's business problem and their objectives.
J. Walter Thompson, Gurugram (now VML) | Account Executive, Account Management | Management Trainee, Account Management
- Managed cross-functional team for Meta's 'Thumbstoppers' campaign intended to challenge scriptwriters to adapt to the shrinking attention span of consumers, attracting scripts from 3500+ advertiser nationwide and Bollywood scriptwriters
- Managed the execution and internal coordination of digital promotions for the Congress Manifesto during the 2019 General Elections, churning 1000+ creatives in 25+ languages over a span of 4 days
- Partnered with teams to manage a portfolio of 10+ clients across Tech, FMCG, and Telecom sectors, accounting for 6% of the revenue.
- Received a fast-tracked promotion from a Management Trainee to an Executive for exemplary and commendable performance among 12 Management Trainees.