CREATIVE DIRECTOR

Saregama India Ltd. | Mumbai

• Selected by the Ministry of Information & Broadcasting to conceptualise & lead ‘Battle of Bands’ – a global initiative under the #CreateInIndiaChallenge aimed at capturing the national youth consumer market.
• Defined the complete brand purpose, architecture and tone of voice, developing the end-to-end strategy to drive emotional connection and reinforce brand recall with the youth demographic.
• Directed the end-to-end 360° campaign – leading a 40+ person multidisciplinary team and managing key stakeholder relationships with government and industry leaders, culminating in an invitation to present the brand at the WAVES Summit 2025.

Rusk Media Pvt. Ltd. | Mumbai

• Launched a new digital brand, Playground’, based on consumer insights, acquiring over 25 million unique views to capture a new youth market segment and establish it as a top-performing property.
• Defined the brand positioning and go-to-market strategy, integrating narrative-led storytelling and partnerships to drive recall and commercial success.
• Built a strategic partnership ecosystem by securing over 20 brand collaborations, significantly enhancing brand profitability and market share.
• Spearheaded the brand's international growth strategy, positioning it for entry into 3 new global markets, including Germany & Israel.

PROJECT HEAD

Fremantle India Pvt. Ltd. | Mumbai

• Led the brand narrative and creative strategy for Fremantle’s flagship properties – ‘Indian Idol’ and ‘India’s Got Talent’ – each with ₹50 crore+ budgets, driving record-breaking engagement and strengthening brand equity.
• Led a 20+ member team to refresh Indian Idol’s brand strategy, delivering a 1.5X viewership growth, #1 category leadership, and significant ad revenue uplift for the network.
• Translated consumer insights into new formats and branded content concepts, securing ₹20 crore in new business and expanding Fremantle’s footprint into digital entertainment ecosystems.

Banijay Asia Ltd. | Mumbai

• Spearheaded the strategic acquisition and localisation of the international format 'The Big Picture', launching Bollywood star Ranveer Singh’s television debut on Colours TV.
• Personally led high-stakes negotiations with Ranveer Singh and orchestrated end-to-end stakeholder management across network, talent, and brand partners to ensure creative synergy and commercial success.
• Developed the go-to-market and brand positioning strategy that unified network, sponsor, and talent objectives – delivering a high-impact launch that strengthened the channel’s prime-time portfolio and brand equity.

HEAD OF BUSINESS DEVELOPMENT

Zee Studios | Mumbai 

• Selected for a fast-track leadership programme and promoted to Head of Business Development based on recognised strategic and commercial acumen.
• Expanded the brand portfolio by identifying and acquiring high-value international formats, driving ₹30 crore in new revenue through successful brand localisation for the Indian consumer market.
• Partnered with the US-based brand team (Zee TV USA) to ensure global brand consistency and support cross-border marketing and production initiatives.

ASSOCIATE CREATIVE DIRECTOR

Wizcraft International Entertainment | Mumbai 

• Worked closely with the Founder's Office and contributed to the content strategy for the ‘IIFA Awards’, a global brand with a media reach of over 600 million views.
• Contributed to shaping the brand experience for the ‘Global Citizen Festival featuring Coldplay’, which engaged 70,000 attendees and inspired over 2 million social actions.
• Supported brand and sponsor integrations for the Global Citizen platform, which facilitated over US$5.9 billion in social and economic commitments.

MANAGER – CREATIVE

Sol Productions Pvt. Ltd. | Mumbai 

• Built strong project execution and creative problem-solving skills through hands-on work across high-impact initiatives under the Founder’s Office.
• Shaped compelling brand narratives for flagship properties, including ‘Koffee with Karan’ and ‘The Bachelorette India’, boosting audience engagement and brand visibility nationwide.

 ·  Winner of 3 National Awards for Creative Strategy & Market Impact: The Indian Telly Screening Awards (2024), The Indian Television Academy (ITA) Awards (2021), & The Indian Telly Awards (2019)

·  India Delegate at MIPCOM, Cannes (2017): Represented Zee Studios on the global stage to conduct market analysis and identify high-potential international brands for the company's brand portfolio.

·  Mover of the Mountains Award | Rusk Media: Company-wide recognition for driving 360° brand success, aligning creative, strategic, and commercial outcomes beyond creative leadership

· Poets & Quants | Global MBA to Watch (2025): Selected for the prestigious "Leaders Tomorrow, Innovators Always" global feature, recognised for leadership in brand strategy and storytelling among the next generation of business innovators.

• Bachelors in Mass Media & Mass Communication, Delhi University

• Excel Skills for Business: Advanced
• Generative AI Leader by Google Cloud Training

· Collaborating with the IIMA Public Relations Office to amplify the PGPX brand through national media outreach and strategic image-building initiatives. Secured national media coverage in eight national-level publications to date.

· Leadership Development Program (Landmark Forum): Completed an intensive curriculum focused on leadership and communication, later volunteering to mentor and develop these skills in youth programmes.