Amazon (E-commerce & Cloud computing giant, operating globally) 

• Client Solutions Specialist | Gurgaon
  • Managed programmatic advertising campaigns worth ₹60Cr annually, representing 30% of Wireless Ads division revenue by serving premium LCS advertisers including Apple and Vivo.  
  • Exceeded revenue targets by 40% in H1'23, including Apple's first-ever short film campaign worth ₹1.6Cr through new awareness properties like IMDb and FireTV tile placements. 
  • Improved Android-to-iOS conversion by 35% by redesigning the Apple Switchers campaign landing page with A/B tested creatives (Ceramic Shield, battery life, gaming stability). 
  • Increased launch day visibility by ~400% through a multi-touchpoint strategy combining Gateway SOV, Live takeover events, and targeted Class 1 campaigns delivering 45M+ impressions. 
  • Generated ₹45L incremental revenue from 3 Link-Out campaigns by identifying cross-selling opportunities on client payment gateways. 
  • Achieved 30+ ROAS across 3 high-impact campaigns by leveraging audience insights for Mother's Day and Valentine's Day targeting. 
  • Led quarterly business reviews with key agencies (Dentsu, OMD, Mediacom) by providing data-driven campaign insights and performance analysis. 
     

Nielsen (Global measurement and data analytics company tracking consumer behavior, operating globally)

• Senior Research Executive | Mumbai
  • Scaled the P&G social listening project from ₹40L pilot to a ₹3Cr multi-year contract achieving 650% revenue growth across 5 categories with 95% client retention.
  • Recovered ₹2.5Cr at-risk baby care project by redesigning analytics methodology within 3-week deadline, preventing client relationship breakdown and securing contract renewal. 
  • Built integrated consumer intelligence platform across 6 countries combining social data, influencer posts, e-commerce ratings and reviews, and search data for comprehensive competitive benchmarking. 
  • Negotiated ₹25L annual cost savings by optimizing vendor relationships and implementing performance-based contracts for multi-platform data collection services. 
  • Led cross-functional team of 8 analysts achieving 90% on-time delivery while managing concurrent projects across FMCG categories. 
  • Secured ₹6Cr in incremental revenue by renewing 3-year Tata Sky DTH contract during COVID lockdown through strategic brand health analysis, resulting in 9% EBITDA margin increase. 
  • Generated ₹3Cr in revenue by leading quantitative research projects for media broadcasters through comprehensive consumer insights analysis, contributing to 50% of team's annual revenue targets. 
  • Designed comprehensive DTH Brand Track methodology for Tata Sky covering 36,000+ respondents delivering ₹2 crores in project revenue while tracking brand equity for 5 major DTH brands. 
  • Converted 25% of low-viewership segments to mid-high engagement through segmentation analysis of GRP spends and demographics for Star Sports IPL 2020 campaign, generating ₹25L in project revenue. 
  • Increased client acquisition revenue by 20% by crafting region-specific brand strategies for 6 underperforming markets through brand health metrics and industry trends analysis. 
     

Citi (Multinational investment bank and financial services corporation worldwide)

• Staffer | Mumbai
  • Achieved 98% client satisfaction by supervising 10 research analysts and implementing quality controls, ensuring timely research support for critical investment banking deals. 
  • Managed workflow optimization across multiple projects while maintaining quality standards, balancing regional requirements with deal urgency. 
  • Trained junior researchers through structured knowledge transfer programs, promoting internal growth and reducing onboarding time. 
  • Certified in 6 financial databases including Merger Market, Factiva, FactSet, Thomson SDC, Venture Source, and Thomson Reuters Eikon, providing specialized research capabilities.
  • Promoted to Staffer & Trainer within 10 months by demonstrating exceptional research capabilities and leadership potential in high-pressure environment. 
  • Delivered comprehensive equity research, credit reports, and company profiles using multiple databases, enabling successful pitch book formation and client presentations. 

• Nielsen Silver Award for Project Contribution on the Social Listening project for exemplifying the core values of Fewer, Faster, Bolder. 
• Amazon Hi5 for IMDb Fursat project - Conducted the 1st ever big-ticket top funnel advertising campaign for Apple on IMDb, FireTV and 3P channels.
• Won the debating championship as a speaker at the IIT Bombay debate - Novice Division. 
• Awarded best MUN representative of NMIMS MUNSOC. 
• 2nd best Adjudicator at the ILS Law College Debate. 
• 2nd place at the INTRA NMIMS Football tournament. 
• Broke as an adjudicator at NLS Bangalore Debate. 

• BBA (Marketing), Narsee Monjee Institute of Management Studies, Mumbai

• Hubspot Email Marketing Strategy, Hubspot Academy.
• Fundamentals of Digital Marketing, Google Digital Workshop.
• Sponsored Display Advertising, Amazon.
• Managing Difficult Client Situations, Dale Carnegie.  

• Learning and Career Development Co-Ordinator at Niche (Marketing Club of IIMA).
• Represented the NMIMS MUNSOC at multiple MUN conferences.
• Represented the NMIMS DEBSOC at multiple Debating competitions.
• Participated in the GNLU debate.
• Participated in the Sophia College MUN – MUNSOPHICAL.