Adtomica (Singaporean marketing agency operating across Asia & Europe) | Gurgaon

• Director - Product & Strategy
  • Owned the full product lifecycle for a new service line, securing P&L accountability and driving 10% total revenue growth by defining competitive positioning and go-to-market strategy
  • Launched and executed a path-to-profitability plan, monitoring key profit-driven KPIs against targets to increase revenue by ₹1.25 Crore and achieve a net profit of ₹80 Lakh
  • Devised the go-to-market strategy for web development services targeting the APAC startup ecosystem, leading market sizing initiatives and investment evaluation to successfully launch the service
  • Headed the business conversion program for the tech vertical, identifying and onboarding 3 new enterprise accounts, resulting in realized revenue of ₹31 Lakh
  • Spearheaded the integration of Generative AI workflows into the creative production pipeline, reducing average post-production cycles by 50% and accelerating content time-to-market
  • Scaled product velocity by defining and implementing reusable architectural assets, standardizing the delivery of a scalable Augmented Reality (AR) solution to enhance user experience across multiple enterprise clients
  • Evaluated and integrated emerging technologies to enhance service offerings, positioning the firm as a leader in digital solutions within the APAC region and driving measurable business value
  • Spearheaded a service operations transformation by implementing a company-wide Scrum framework, optimizing service delivery pipelines to eliminate system redundancies and driving ₹6 Lakh in monthly savings
  • Led cost reduction initiatives across verticals by eliminating redundant services and enabling an employee upskilling strategy, achieving a total cost reduction of 30%
  • Designed and implemented operational enhancements and tax optimization initiatives, streamlining bookkeeping processes to reduce yearly ITR filing time by 40% (3 weeks)
  • Led a cross-functional initiative to optimize the lifecycle of new business leads, resulting in a 23% reduction in conversion time and a 25% improvement in achieving quarterly targets
  • Built strong relationships with senior client stakeholders and internal leadership, facilitating executive business reviews to align product roadmaps with long-term financial goals and securing C-suite buy-in
  • Managed diverse cross-functional teams across Asia to launch new services and scale innovative solutions, ensuring alignment between engineering, design, and business stakeholders 
     

Moonvault Partners (Metaverse-focused NFT platform in Asia) Gurgaon

• Web3 Creative Technologist
  • Defined the product vision and strategy for a new NFT aggregator marketplace; pivoted the product roadmap from a traditional store to a multi-currency aggregator model (supporting Ethereum, Solana, Polygon), securing C-suite approval and driving 30% quarterly revenue growth
  • Formulated and executed the go-to-market strategy for the Metaverse-focused platform, positioning the product against competitors in the Asian market to drive early-stage user acquisition and retention
  • Led a global, cross-functional team of 20+ to map user journeys and ship UI/UX enhancements based on Google Analytics insights, resulting in a 20% increase in user engagement

Adtomica (Singaporean marketing agency operating across Asia & Europe) Gurgaon

• India Head & Creative Technologist
  • Architected the target technology strategy for a ₹500+ Cr FMCG brand, orchestrating the integration of fragmented ERP and Retail channels into a unified, high-performance stack to ensure seamless data interoperability and omnichannel scaling
  • Spearheaded a data-driven initiative to arrest a critical 90% bounce rate (funnel leakage); engineered strategic UX interventions and performance optimizations that smoothed the user journey, driving a 20% uplift in user engagement time
  • Founded the technology vertical from scratch, spearheading the development of Dialogflow-based AI chatbots integrated with Messenger and Instagram APIs; delivered a unified dashboard for marketing teams, contributing 20% of total company revenue (₹31 Lakh) within the first year
  • Led cross-functional teams for digital campaigns and e-commerce stores user experience enhancement for the company’s top 2 retainer clients, generating ₹6.2 Lakh revenue per month
  • Established the India marketing team; created a comprehensive onboarding handbook that reduced ramp-up time from 7 days to 3 days

Publicis Sapient (Global digital transformation consultancy) Bangalore

• Associate - Experience Technology
  • Developed a high-impact augmented reality feature for a leading American FMCG client; enhanced the online product interaction model, driving a 25% improvement in average user session time
  • Designed and deployed reusable email campaign templates and architectures for a global FMCG client, optimizing the user acquisition funnel and significantly improving landing page traffic on e-commerce marketplaces
  • Managed and executed a large-scale refactoring project to enhance core codebase integrity; increased code coverage from 88% to 95%, ensuring higher reliability for high-traffic enterprise applications

• Secured rank 3/139 at Product-Marketing Case Competition by IIM Ahmedabad & Datawrkz for developing a business plan for AI-native product by defining the product design, go-to-market strategy, and Enterprise Architecture integration roadmap
• Finalist in IIM Ahmedabad's Startup Challenge for building an AI-driven app concept to combat urban social isolation
• Secured rank 3/50 in Publicis Sapient's global hackathon - built Augmented Reality capability to improve business impact
• Awarded Top Business Talent at Adtomica for generating the highest business and financial impact across Asia Pacific
• Fast-tracked promotion at Adtomica; promoted in 9 months (vs. 14-month average) for successfully setting up the India team in record time
• National Hackathon Runner-Up; ranked 3rd among 100 teams for developing an NFT-based authentication system for COVID vaccine certificates
• Selected Global Speaker at Publicis Sapient XT Summit; presented AI-driven CX use cases to 5,000+ attendees to highlight business growth opportunities
• Received Pre-Placement Offer from Publicis Sapient; recognized among top 10% of interns for creating a tool that streamlined HR onboarding processes

• BE(Computer Science), M.S. Ramaiah Institute Of Technology, Bangalore

• Scrum Master, International Scrum Institute
• Agentblazer Champion, Salesforce
• Product Management, Great Learning
• Data-driven Decision Making, PwC
• Financial Analysis Fundamentals, Corporate Finance Institute (CFI)
• Lean Six Sigma Green Belt, KPMG
• Microsoft Certified: Azure Fundamentals, Microsoft
• UX Foundations: Multidevice Design, Udemy
• The Web Developer Bootcamp by Colt Steele, Udemy
• Excel 2010 Essential Training, Udemy
• Introduction to Cloud Computing, Udemy
• Intro To Web3, Buildspace

• Devised AI Market Landscape & GTM Playbook for Persistent Systems
• Speaker Series Coordinator at IIM Ahmedabad; spearheaded CEO/CXO engagement, bringing leaders from high-growth firms to strengthen industry ties and IIMA brand
• Tech Vertical Head, Profile Committee at IIM Ahmedabad; led tech revamp of profile portal, improved peer profile quality, and executed official batch photo shoot to enhance brand visibility
• Conceptualized a growth strategy that scaled annual revenue by 10x for an Edtech firm during a consulting fellowship program
• Authored an internationally published paper on forensic suicidal analysis using machine learning; achieved 99.7% model accuracy (vs. 88.6% average) in detecting suicidal tendencies by analyzing user tweets
• Volunteered with the National Service Scheme to organize blood donation drives and provide educational support to underprivileged children in Bangalore