Adtomica (Singaporean marketing agency operating across Asia & Europe) | Gurgaon

• Director - Finance & Partnerships
  • Spearheaded cost reduction initiatives across verticals by eliminating redundant services and enabling employee upskilling strategy to achieve cost reduction of 30%.
  • Launched path-to-profitability plan with the leadership team and monitored key profit-driven KPIs against the targets to increase revenue by SG$ 200,000 and achieve profit of SG$ 180,000.
  • Devised go-to-market strategy for web development services focusing on start-ups in Asia-pacific region - led market sizing initiatives, performed benchmarking and evaluated investment required to launch the service to increase the overall revenue by 10%.
  • Led a cross-functional initiative to launch a program that optimizes the lifecycle of a new businesses lead, resulting in 23% reduction in conversion time and 25% improvement in achieving quarterly targets.
  • Headed business conversion program for tech vertical to identify and onboard 3 new businesses, resulting in revenue of SG$50,000.
  • Led tax optimization initiatives with the accounting team across Singapore and India by streamlining bookkeeping process to reduce yearly non-taxable components to SG$1,000 (95% reduction) and optimize yearly ITR filing time to 3 weeks(40% reduction).
     

Moonvault Partners (Metaverse-focused NFT platform in Asia) Gurgaon

• Web3 Creative Technologist
  • Formulated the go-to-market strategy with the CXOs to adopt for a NFT aggregator marketplace product (vs a traditional NFT store) in Asia, resulting in quarterly revenue growth of 30%.
  • Led a cross-functional global team of 20+ people to revamp the website and simplify the customer journey, resulting in 20% increase in user engagement.

Adtomica (Singaporean marketing agency operating across Asia & Europe) Gurgaon

• India Head & Creative Technologist
  • Founded the tech vertical and spearheaded projects to launch technology capabilities such as AR, AI chatbots, websites and mobile apps for multiple customers resulting in additional sales of SG$ 50,000( 20% of total revenue).
  • Led cross-functional teams for digital marketing campaigns across social media platforms and ecommerce stores for the company’s biggest 2 retainer clients in Singapore, generating SG$ 10,000 revenue per month.
  • Designed operational processes for India and evaluated key KPIs to track and enhance project quality & employee satisfaction.
  • Spearheaded hiring initiatives to build India team by establishing a comprehensive onboarding handbook to condense onboarding time to 3 days ( vs 7 day average onboarding time in previous quarter).

Publicis Sapient (Global digital transformation consultancy) Bangalore

• Associate - Experience Technology
  • Developed AR capability for a leading American FMCG company to smoothen users’ interaction with online products resulting in 25% improvement in average user session time.
  • Managed website codebases for a leading American FMCG company to enhance code coverage to 95% (from 88%).

• Awarded Top Business Talent at Adtomica for generating the highest business and financial impact across Asia Pacific
• Fast-tracked promotion at Adtomica; promoted in 9 months (vs. 14-month average) for successfully setting up the India team in record time
• National Hackathon Runner-Up; ranked 3rd among 100 teams for developing an NFT-based authentication system for COVID vaccine certificates
• Selected Global Speaker at Publicis Sapient XT Summit; presented AI-driven CX use cases to 5,000+ attendees to highlight business growth opportunities
• Received Pre-Placement Offer from Publicis Sapient; recognized among top 10% of interns for creating a tool that streamlined HR onboarding processes

• BE(Computer Science), M.S. Ramaiah Institute Of Technology, Bangalore

• Product Management, Great Learning
• Data-driven Decision Making, PwC
• Financial Analysis Fundamentals, Corporate Finance Institute (CFI)
• Lean Six Sigma Green Belt, KPMG
• Microsoft Certified: Azure Fundamentals, Microsoft
• UX Foundations: Multidevice Design, Udemy
• The Web Developer Bootcamp by Colt Steele, Udemy
• Excel 2010 Essential Training, Udemy
• Introduction to Cloud Computing, Udemy
• Intro To Web3, Buildspace

• Speaker Series Coordinator at IIM Ahmedabad; spearheaded CEO/CXO engagement, bringing leaders from high-growth firms to strengthen industry ties and IIMA brand
• Tech Vertical Head, Profile Committee at IIM Ahmedabad; led tech revamp of profile portal, improved peer profile quality, and executed official batch photo shoot to enhance brand visibility
• Conceptualized a growth strategy that scaled annual revenue by 10x for an Edtech firm during a consulting fellowship program
• Authored an internationally published paper on forensic suicidal analysis using machine learning; achieved 99.7% model accuracy (vs. 88.6% average) in detecting suicidal tendencies by analyzing user tweets
• Volunteered with the National Service Scheme to organize blood donation drives and provide educational support to underprivileged children in Bangalore