ZET (Fintech platform improving credit access for underserved India; 10L+ users, 60+ partner institutions) | Bengaluru

• Manager - Brand Marketing
  • Managed 10-member creative team (writers, designers, video editors) to deliver integrated brand and product campaigns across marketing, product, and CX verticals.
  • Led company-wide rebranding from OneCode → ZET, aligning C-suite, investors, and cross-functional leaders to ensure unified change adoption across 30+ touchpoints.
  • Directed project management for ZET Credit Card’s migration to the RuPay network; crafted communication around UPI-linked benefits, driving 2x adoption among 50K+ users.
  • Developed go-to-market strategy for credit card relaunch with refined positioning; achieved 43% MoM growth in disbursals through data-driven targeting.
  • Co-produced ZET’s brand film featuring real agent stories and launched “Beat the Odds” impact series to strengthen brand affinity and emotional connect.
  • Grew ZET’s LinkedIn following 6x (8K → 50K) organically in 6 months through the “Life at ZET” employer branding campaign.
  • Partnered with leadership on B2B proposals and partner communications; secured 7+ listings and activations on Swiggy, Zomato, and other platforms.
     
• Content Lead
  • ⁠⁠Designed creative strategies for referral, loyalty, and marketplace GTMs → achieved ~25% active user adoption within 3 months.
  • Developed omnichannel storytelling frameworks for campaigns and in-app journeys, ensuring consistent brand voice and engagement.
  • Applied campaign analytics to refine messaging and creative direction; optimized customer journeys to lower drop-offs by ~25%.
  • Implemented A/B testing for email, push, and WhatsApp campaigns; improved open rates (12% → 22%) and CTR (2% → 6%).
  • Collaborated cross-functionally with product and marketing teams to translate user insights into content narratives that improved product adoption and brand trust.
  • Established MarCom Council, a cross-team feedback forum, improving campaign turnaround and inter-team creative alignment.
     

Unacademy (Edtech platform connecting job seekers with top companies through skill-based Relevel Test and Courses) | Bengaluru

• Associate Manager - Growth (Content Lead)
  • ⁠Spearheaded the content function for a new EdTech vertical: built, trained, and led a 5-member team while designing and scaling the content strategy, resulting in ~2x growth in user acquisition.
  • Created funnel-aligned communication strategy mapped to customer journeys → lifted engagement (25% open rate, 2x CTR), improving conversion outcomes.
  • Aligned cross-functional stakeholders to deliver unified brand positioning across channels for Humans of Relevel campaign; executed out-of-home rollout → adding 3.5 lakh+ new users.
  • Ran cross-channel CRM campaigns supported by A/B testing, improving lead quality & engagement for high-ticket courses.
     

Dalham Learning (E-learning platform offering Liberal Studies & 21st Century Skills Courses for higher education institutes) | Bengaluru

• Community Manager
  • ⁠Conceptualized & hosted Dalham Talks podcast with industry leaders to establish thought leadership in 21st-century skills.
  • Led a month-long, high-growth social media campaign resulting in 3x increase in Instagram followers & 2x website traffic.
  • Authored 50+ articles simplifying liberal arts for STEM students, embedding reusable knowledge assets to drive engagement.
  • Achieved rapid inter-organizational promotion, from Academic Associate to Community Manager for leading initiatives that boosted program visibility and engagement.

• Awarded Most Valuable Player at ZET, given to top 1% FTEs for cross-functional execution, team building, & leadership (2024)
• ⁠Published research article, 'COVID-19 & Challenges to Rights of Migrant Workers' in the International Journal of Marginalised Affairs (2021)
• Adjudged best speaker in the International E-conference organized by Centre for Criminal Justice Reforms, Gurugram (2020)
• Research published, 'Sports for Human Rights & Development of the Marginalised' in the International Journal of Indigenous & Marginalised Affairs (2018)
• Awarded UGC Junior Research Fellowship (JRF) in Sociology, qualifying in the top 1.5% nationwide & securing full government research funding for doctoral studies (2017)

• MBA (PGPX), Indian Institute of Management, Ahmedabad
  • Live Project: Consumer behaviour & pricing strategy for Outlook Publishing Ltd.
  • Individual Research Project: Crisis communication strategy of Tata Group post Air India AI-171 crash
• B.Com. (Hons.), Lady Shri Ram College, University of Delhi
• M.A. Sociology, Jawaharlal Nehru University, Delhi
• M.Phil. Sociology, Indira Gandhi National Open University, Delhi (Full-time)

• ⁠Editor, The Red Brick Chronicles: Selected (1/150+) candidates to lead the editorial team for IIMA’s campus newspaper; published 5 editions and improved website visits by 2.4x in 6 months.
• Speaker Cell Head, Niche, IIMA’s Marketing Club: Selected 2/150+ to lead events & outreach initiatives for all cohorts at IIMA
• Project Head, Nai Disha Tamana: Led 15 volunteers managing weekly programs for improving learning among autistic kids
• Endurance Runner: Completed two consecutive Half Marathons (21.1 km) in Bengaluru (2023, 2024).