Shell Business Operations (Business Operations of Global Energy MNC) | Chennai

• Senior Business Intelligence Analyst
  • Led the development of a performance dashboard for 40+ licensees, aligning cross-functional teams to centralize safety & compliance metrics and enabling data-driven oversight & operational consistency.
  • Built an integrated Loyalty/CRM dashboard, leading the design and implementation of engagement & reactivation pages. Enabled CRM performance visibility and delivered ~$46K business impact.
  • Implemented a 4P analytics for Category Management in a SE European market; enabled data-driven product mix. Aligned commercial teams and delivered opportunities for 3% margin uplift.
  • Delivered Offer Matrix Tool automating offer profiling across 53 countries; enabled scalable, consistent localized offerings, improving efficiency and turnaround time for commercial and marketing teams.
  • Showcased the team’s BI strength by auditing and enhancing a financial reporting tool, directly influencing 10 new project proposals from internal stakeholders.
  • Developed Data Quality Dashboard to flag data inconsistencies across key systems, reducing manual checks, saving ~$38K, and strengthening confidence in reporting, campaign planning, and tracking.
  • Standardized KPI reporting for Non-Fuel Retail in a major Eastern European market, laying the foundation for measurable campaign performance and enabling data-driven revenue growth via future promotions.
  • Standardized category classification for ~300 Non-Fuel Retail products across Central & Eastern European markets, enabling consistent portfolio analysis & cross-market category growth insights.
  • Delivered post-campaign analyses and insights for global CRM across 15 markets, informing strategic decisions to improve targeting and enable tighter feedback loops on performance.
  • Transitioned 5 markets, including the top CRM revenue market, from third-party to Shell internal CRM, ensuring business continuity, process standardization, data integrity, and stakeholder coordination.
  • Built Non-Fuel Retail reporting infrastructure from scratch for a major Eastern European market with the highest loyalty penetration, enabling customer acquisition, and marketing performance tracking.
  • Defined foundational framework and data mapping for Centralized Data Hub, unifying disparate sources into a scalable repository, enabling cross-functional marketing and promotional insights.
  • Led UI design for ‘Interactive Mobility Newsletter’, enhancing internal communication to boost collaboration, knowledge-sharing, and cross-team alignment with an intuitive and accessible design.
     

Indegene Pvt. Ltd (Digital Lifesciences Organization) | Bengaluru

• Senior Analyst
  • Improved patient retention by 1.5% for key pharmaceutical brands by delivering analyses and dashboard for Scaled Analytics, enabling targeted retention strategies by profiling switching behavior.
  • Developed 10 exploratory dashboards to visualize hospital metrics, accelerating pre-analysis and cutting ~$20K in costs, enabling informed decisions for product, clinical, and commercial teams.
  • Delivered data-driven insights on prescription behavior, patient demographics, and physician profiles for 3 pharma brands to inform field-force detailing and personalized engagement planning.
  • Led migration of 20+ data workflows from Alteryx to Dataiku DSS through cross-team collaboration to ensure data integrity, smooth adoption, preserve business-critical logic and reporting continuity.
     

Mu Sigma Business Solutions Pvt Ltd (Data Analytics Services and Solution provider) |  Bengaluru

• Decision Scientist
  • Led a team of 30 analysts delivering and evaluating 800+ global promotional campaigns to drive ~5% customer growth via targeted acquisition and retention for continuous measurement and improvement.
  • Led $60K A/B test over 12 weeks to evaluate purchase reward preferences in convenience retail and guided reward strategy to improve customer engagement and experience.
  • Improved delivery quality from 92% to 98% by leading structured quality standards and reviews; enhanced consistency, cut rework, and ensured reliable outputs on key projects.
  • Mentored 25+ new joiners via onboarding, teaching structured problem-solving approach with mock projects to scale consistent analytical mindset across the organization.
  • Audited 10 cross-functional teams in an org-wide horizontal QA initiative to identified inefficiencies, drive process standardization and enable consistent execution and scalable operations.
     
• Trainee Decision Scientist
  • Segmented patient cohorts for 200+ Phase IV studies, enabling targeted analysis, saving ~$60K operational costs, and supporting faster study readiness and strategic planning.
  • Spearheaded automation of recurring analytics workflows by integrating R scripts with Unix-based scheduling and ETL pipelines, reducing manual intervention and improving reliability of data delivery.
  • Centralized data access for 20+ internal and consultant teams by implementing a unified platform to improve collaboration and accelerated decision-making across product, and marketing.

• Won the Mobility Data Analytics GM Award for transforming challenges into opportunities in CRM Analytics, Shell
• Won the Digital Impact Award for the Integrated CRM Dashboard, Shell
• Won the Insight Innovation Award for the Interactive Mobility Newsletter at the Big Data Crunch Event in Shell
• Won the Spot Award for displaying accountability and reliability in leadership, Mu Sigma

• BE (Mechanical Engineering), Sri Sairam Engineering College, Chennai

• Power BI Analyst Associate. Microsoft Learn
• Decision Scientist Certification, Mu Sigma Business Solutions

• Core member of Marketing and Media Cell while doing PGPX at IIM A
• Created and currently running a movie/series re-watch review channel in Youtube and Instagram
• Organized and participated in events and drama workshops for Nautanki, the theater club of Mu Sigma
• Partook in Mock UN event conducted by Hindustan Young Leaders’ Conference
• Won II prize in Project Exhibition in the Department of Mechanical Engineering